A questionnaire to find out information about the target audience of my magazine

1. MediaStudies JoshuaPhipps
Magazine Questionnaire
1. How old are you? 18< □ 18-22 □23-28 □ 29-33 □ 34+
2. What Gender are you? Male □ Female □
3. What ethnicity are you? White British □ Afro-Caribbean □ Asian □
Mixed Race □ Other (PleaseSpecify) ___________________________
4. Do you currently have a Job? No □ Part-Time □ Full-Time □ Other
□
5. Do you often read magazines? Yes □ No □
6. Do you listen to Rock Music? Yes □ No □
7. How much are you prepared to pay for a magazine? £1< □ £1-£1.99
□ £2-2.99 □ £3-3.99 □ £4+ □
8. How frequently would you expect a magazine to be published? Daily
□ Weekly □ Monthly □ Seasonally □ Annually □
9. What content would you expect to see in a rock magazine?
___________________________________________________________
___________________________________________________________
10.What do you usually do in your sparetime?
___________________________________________________________
___________________________________________________________

2. MediaStudies JoshuaPhipps
11.What is the first thing that comes to mind when you think of rock?
___________________________________________________________
___________________________________________________________
12. Who are your favouriteartists within Rock? (List At Least 2)
___________________________________________________________
___________________________________________________________
13. What colours would you expect to see in a rock magazine? Black □
White □ Red □ Blue □ Green □ Yellow □ Other (Please Specify)
________________

3. MediaStudies JoshuaPhipps
Questionnaire Tally
1. 18<= 10, 18-22 =0, 23-28 = 0, 29-33 =0, 34 = 0
2. Male = 7, Female = 3
3. White-British = 6, Afro-Caribbean =1, Asian = 1, Mixed Race = 2, Other =
0
4. No = 5, Part-Time = 4, Full-Time = 1, Other = 0
5. Yes = 9, No = 1
6. Yes = 8, No = 2
7. £1<= 0, £1-£1.99 =5, £2-£2.99 =4, £3-£3.99=1, £4+ = 0
8. Daily = 4, Weekly = 4, Monthly = 2, Seasonally = 0, Annually = 0
9. Interviews with Relevant Artists = 4, Exclusive Content = 1, Information
Regarding Artists = 2, Concert/Album Reviews = 3
10. Listen to Music = 2, Play Sports = 3, Go out with friends = 4, Concerts = 1
11. Bands = 4, Guitar = 1, Dark Colours = 3, Loud Music = 2
12. Nirvana = 2, All Time Low = 2, Fall out Boy = 4, Bring me the Horizon = 1,
Arctic Monkeys = 1, Paramore= 2, 21 Pilots = 3
13. Black = 8, White = 3, Red = 7, Blue = 1, Green = 2, Yellow = 1, Other = 0

4. MediaStudies JoshuaPhipps
Graphs and Conclusions
7
3
What Gender are you?
Male
Female
10
0 0 0 0
18< 18-22 23-28 29-33 34+
0
2
4
6
8
10
12
How old are you?
How old are you?
6
1
1
2
0
What Ethnicity are you?
White-British
Afro-Caribbean
Asian
Mixed-Race
Other

5. MediaStudies JoshuaPhipps
9
1
Do you often read magazines?
Yes
No
5
4
1
0
No
Part-Time
Full-Time
Other
0 2 4 6
Do you currently have a Job?
Do you currently have a
Job?
8
2
Do you listen to Rock Music?
Yes
No

6. MediaStudies JoshuaPhipps
0
5
4
1
0
£1< £1-£1.99 £2-£2.99 £3-£3.99 £4+
0
1
2
3
4
5
6
How much are you prepared to pay
for a magazine?
How much are you
prepared to pay for a
magazine?
4 4
2
0 0
0
1
2
3
4
5
How frequently would you expect a
magazine to be published?
How frequently would
you expect a magazine to
be published?
4
1
2
3
Interviews
Exclusive Content
Artists
Concert/Album Reviews
0 1 2 3 4 5
What content would you expect to
see in a rock magazine?
What content would you
expect to see in a rock
magazine?

7. MediaStudies JoshuaPhipps
4
1
3
2
Bands Guitar Dark
Colours
Loud Music
0
1
2
3
4
5
Whats the first thing that comes to
mind when you think of rock?
Whats the first thing
that comes to mind
when you think of
rock?
2
3
4
1
What do you usually do in your spare
time?
Listening to Music
Play Sports
Go out with friends
Concerts
3
3
51
1
3
4
Who are your favourite artists within
Rock (List 2)
Nirvana
All Time Low
Fall out boy
Bring me the Horizon
Arctic Monkeys
Paramore
21 Pilots

8. MediaStudies JoshuaPhipps
Conclusion
To conclude, my questionnaire has provided me with a range of key information
that can be used to build up my magazine. For instance, when I asked the
respondents what they would expect to see in a rock magazine, the majority
answered with Interviews and Concert/Album reviews (common conventions of any
music magazine). This demonstrates a clear interest in these topics and that I
should include them in my magazine. Another question that provided me with
useful answers was what price would the respondents be willing to pay for the
magazine- the most popular answers ranged between £1-£2.99. This is relatively
cheap for a magazine but does not mean the quality should be any less. This does
mean that I should be cautious when pricing my magazine as the audience may not
be willing to pay a high price. Furthermore, the question regarding which colours
they would prefer to expect to see in a rock magazine gives me insight into an
appropriate colour scheme for this genre- with dark colours being the most
popular. I should take this into consideration when editing my magazine as it could
be beneficial wheninitially attracting the audience’s attention.
These questions were asked at break time of a Wednesday morning. Therefore, the
results may be swayed a little as they may have been filled out in a rush or the
respondents may have misread questions. In addition, the answers will not be
completely representative due to the fact that only one age range was asked, if I
had asked respondents with a wide age range, my answers may have been more
representative- but I will keep this in mind when doing my magazine.
8
3
7
1 2 1 0
Black White Red Blue Green Yellow Other
0
2
4
6
8
10
What colours would you expect to
see in a rock magazine?
What colours would you
expect to see in a rock
magazine?