The document provides information about Savannah Emment's target audience for a new music magazine. It describes the audience as teenagers and young adults aged 18-20 who are music enthusiasts interested in their appearance and social lives. They value family, friends, education and achieving their goals. Many aspire to careers in music or music media. They have busy social lives and work hard both in and outside of school. The document also provides sample responses to questions from Savannah's survey about magazine purchasing habits and music interests to help define her target readership.

1. Reader Profile
Savannah Emment

2. My target audience
- The readers for my magazine will be teenagers to early twenty’s. The
majority of them will be at college or taking a gap year before
university, they will be very music orientated people and will be aware of
their appearance. They will be interested in their family and friends and
will be very independent. My readers will be the type to attend music
festivals and gigs, they may be able to play a musical instrument or be a
vocalist.
- There Values will probably be there family and friends, they will also value
there education and will aim to achieve high, they will also do everything
to their best abilities. There aspirations are to finish college with high
grades that will take them to university if they aren’t already there. There
ambitions will consist of a music career whether its performing or the
technology side, some may want to be involved in music media or they
aim to be a journalist or designer writing about music and designing
magazines.
- They lifestyle involves a busy social life and going out with mates, they
are very outgoing and loud and they love to be noticed. They are hard
working inside and outside of education, they may be part of a band or
work hard to achieve what they want to do with their life.

3. Question one
This is my first question on my survey, I asked this to find out which magazines
people where most likely to by. I left them a comment box for them to tell me
instead of me naming them. I believe this gives them more freedom to add more
choices. Here I could have mad myself more clear, instead of just writing
magazine I should have wrote music magazines due to get mixed answers
about different types.
This is the first lot of responses for the first question, 11 people answered this
questions and the most popular choices were that of NME and Mix mag. these
are the only two music magazines that where mentioned. Some peoples
answers involved; Nuts and Men's Fitness which aren't the answers I was
looking for.

4. Second half to question one.
This is the second half of the responses to my first
question, really there isn't much more to say about this that
will be different from the above. I will base my magazine
on the answers I was looking for which was music magazine

5. Survey Results
Do you buy magazines How much would you
often? spend on a magazine?
These questions are Two and Three.

6. Questions two and three
This is the second question I asked on my survey, I asked this question to see
how often people do actually buy magazines because this would give me
an idea of whether or not they are actually that interested in magazines
and make the effort to go out and get them.
These are the responses to question two, I gave the options of 'yes' and 'no'
because to me there is no in between. Most people said yes to buying
magazines often which means that they are willing to make the effort to go
out and buy a music magazine to read.
This is question three of my survey and I asked this question to find out
whether people are willing to pay for music magazines that are expensive or
whether they don't go for the as good ones because they don't want to pay
that much towards a music magazine.
As you can see theses are the responses to question three, I gave them a
variety of options to choice from making sure there was no overlaps or gaps
in the pricing. The most popular ones seemed to be £2:01-£4:00 and £4:01-
£6:00. This is to me means that people are willing to pay a good amount just
for a music magazine which then suggests that these are people that are
committed to buying them and that these people are really interested in
music magazines contents.

7. Survey Results
This are the results from some of the questions on my survey. I have
placed the results in a pie chart to make it easier for people to
understand.
What genre of music are you Where do you hear new music?
interested in?
These are questions nine and ten.

8. Questions nine and ten
This is question nine in my survey and I chose this to find out what genres of
music people are into. I thought this would be good because then I can base
my magazine on what genre of music people are interested in the most.
These are the responses for question nine, from this you can see that people
are most into RnB and Indie. Due this I will be sure to put this across in my
magazine. All of the options where used by one or more people so really
there is a variety of music people like. Two people did skip this questions and it
would have been nice to see what they would have answered.
This is question number ten, I chose to ask this question to find out where
people actually pick up and hear new music. This would be good for my
magazine because if they pick it up from the internet I could out my
magazine on the web and add a few web addresses inside my magazine to
different music sites for my audience.
These are the results for question nine, as you can see most people find new
music on the internet which I'm guessing is youtube. People also find new
music from the radio and their friends, this is going to help me structure my
magazine in the new music pages because now I know where people listen
to their music so i could suggest different types based on where they hear it
from.