The magazine cover uses Kanye West's image to attract readers as he was an iconic music figure at the time. They also use his image because the main story is about him. Very little text is used on the cover so the target audience is not overwhelmed but intrigued by the subheadings to learn about the main stories. Larger font sizes draw attention to the primary article while smaller fonts denote less important secondary stories. The direct eye contact of West's image further engages readers and encourages them to purchase the magazine.

1. The main image on the front
cover is of Kanye West. This is
because that he is very famous
and the is an idol to the genre of
music that this magazine is made The font on the front cover is also
for. He is also used on the front fairly large and can be understood
cover because one of the stories and is easily readable. They have
in the magazine is about him. also used bright colour to
They have used him on the front separate the different stories that
cover so that people see him on are included and have used
the cover and want to know what brighter colours on the stories
the story is about, there fore that they think you will want to
making them read the magazine. focus on more and the stories
that they want you to focus on
more. The size of the fonts also
decides which stories you will
focus on more e.g. if
The font is bigger than the rest
you will notice that first and focus
on it more. They have done this to
entice the audience into reading
There is also very little text on the on into the magazine and buying
front cover. This is done it.
specifically for the target
audience. This is so that they
don’t have to read a lot of text
and only have to read a small
amount of text to understand
what the story is about.

2. The masthead on the
magazine is on the top left
The layout of this magazine
and is partially covered up.
is very cluttered. This is
This shows that the target
throwing information and
audience of the magazine
stories at the audience. This
are specific people because a
is so that they can have an
new readers looking at the
understanding of the
masthead ‘NME’ they
contents and entices the
wouldn’t know that it means
audience into buying the
‘New musical express’ this
magazine.
shows that they are aimed at
readers that have been
reading the magazine for a
while and are not trying to
Some of the font on the front gain any new readers, which
cover is also in capitals, bold and is a negative.
is in a brighter colour(red). They
have don’t this to some of the
font so that they can show the
main bits of text are i.e. ‘Rolling
stones exclusive’ This is what the
target audience for the magazine
will want to see so they have
highlighted it to once again,
entice them into wanting to read
on through the magazine there
for buying it. The text is also
informal which also shows also
that the magazine is aimed at
lower class people

3. The main image on the front
cover is used to entice the
audience. They do this
There is very little text on
because at the time when
the front cover. This is done
the magazine was made, the
so the target audience do
man on the front was an icon
not get bored reading
in the genre of music, so
through a lot of information
they used him to entice the
on the cover, they will only
audience into buying the
want to read a sub heading
magazine to read about him
that will give them an idea
as he was also used because
about the main story. They
the main story was about
use bland font colours on the
him.
front cover to show the
professionalism of the
The image on the front cover magazine and it makes it
is making direct eye- have a serious feeling/vibe.
contacting with the reader. The main story has large font
This shows that it is directly on the front to show that it’s
aimed and talking to the the main story and that they
reader, therefore engaging will use that to entice you.
you into the magazine and On the other hand the
enticing you into buying it. smaller font on the side
shows that the magazine
feels that the stories they
have made smaller are less
important.