• Note how the presence ofmore modern artists onthe cover of this issue islinked to ‘classic’ artists ofthe past – a practice thatencourages new readersto seek out old artists andold readers to try newartists – and, ultimately, tobuy the magazine!• Free CDs like this oftenfeature new andestablished artistscovering songs by ‘classic’artists – another ploy tosell more copies.
• MOJO is a popular music magazine published initiallyby Emap, and since January 2008 by Bauer, monthly in theUnited Kingdom. Following the success of the magazine Q,publishers Emap were looking for a title which would caterfor the burgeoning interest in classic rock music. MOJO wasfirst published on 15 October 1993; in keeping with its classicrock aesthetic, the first issue had Bob Dylan and JohnLennon as its first cover stars. Noted for its in-depth coverageof both popular and cult acts it acted as the inspirationfor Blender and Uncut. Many noted music critics have writtenfor it including Charles Shaar Murray, Greil Marcus, NickKent and Jon Savage. The launch editor of MOJO was Paul DuNoyer and his successors have included Mat Snow, PaulTrynka and Pat Gilbert.
MOJO regularly includes a covermount CD which ties in with acurrent magazine article or theme.
• While some criticise it for itsfrequent coverage of classic rock actssuch as The Beatles and Bob Dylan, ithas nevertheless featured manynewer and "left-field" acts. It was thefirst mainstream magazine in the UKto focus on The White Stripes, whomit has covered as zealously as manyolder acts.
A rare cover featuringcontemporary artists – butartists from the past arepresent in the coverlinesand on the cover of thefree CD, which consists ofolder artists that haveinfluenced Kings of Leon,hence strengthening theirappeal to the Mojo targetaudience so it sells to thetraditional audience aswell as to fans of Kings ofLeon.
• In 2004 it introduced the Mojo Honours list, an awardsceremony which is a mixture of readers and critics awards.• After the success of an all-Beatles issue, published to mark therelease of The Beatles Anthology, many stand-alone, themedspecial editions of MOJO have been produced, devoting anentire magazine to one artist or genre. Three of the mostsuccessful were the series, telling the story of The Beatles,featuring contributions from many of the worlds leading rockcritics and Beatles experts, such as Hunter Davies and IanMacDonald. The three magazines were published between2002 and 2003 then collected together and published as thebook The Beatles: Ten Years That Shook The World (DorlingKindersley, 2004). There have been many other specialeditions.• MOJO has also published four editions of "The MOJOCollection: The Greatest Albums Of All Time" and a series ofshort, definitive biographies under the imprint MOJO Heroes,starting in 2002 with Neil Young: Reflections In Broken Glass.
The Mojo ‘60s Special Edition appeared in 2011 to take advantage ofthe issue of the ‘lost’ Beach Boys’ album SMiLE and had a vinyl singlefreebie featuring two tracks from the sessions.
• Mission Statement• At MOJO we cover the good stuff. Our award-winning editorial teamprides itself in delivering a magazine that is packed with insight,passion, and revelatory encounters with the greatest musicians of all-time, be they established or emerging musicians. The magazine isloved by its readers and artists alike because it engages them on thesubject they love the most: music itself.• Every month MOJO brings you a definitive cover feature on an iconicact; a bespoke CD (especially compiled by the editorial team or amajor musician in MOJO’s world); and our famous reviews section,the Filter, which brings you 30 pages-plus of the best of that month’smusic, both classic and contemporary.• MOJO’s previous guest editors range from David Bowie to Tom Waitsvia Noel Gallagher and the Red Hot Chili Peppers, showcasing themagazine’s breadth and iconic status among musicians. From TheBeatles to The Black Keys, from Led Zeppelin to Laura Marling, fromFleetwood Mac to Flying Lotus.• MOJO is not only Britain’s biggest selling music magazine, it is animmersive experience. At MOJO we invite you to lose yourself inmusic every month. Join us at www.mojo4music.com for a dailydownload of what’s going on or to simply find out more about ourmagazine.
• Mojo Radio• The company behind the magazine, Bauer, alsoproduced a digital radio station. This station wascalled Mojo Radio, and was transmitted onthe digital television networks in the UK(Freeview channel 721 and Sky Digital channel0182, though not Virgin Media) and online. Theoutput of the station was based on that of themagazine.• However, it was announced on 5 November 2008that Mojo Radio would cease broadcasting on 30November 2008 in order to save parentcompany, Bauer, money.
The presence on thecover of certain ‘classic’artists, like Bob Dylanor The Beatles, is saidto guarantee anincrease in sales.
• MOJO HONOURS LIST• The MoJo Honours List is the magazine’s annualawards ceremony. The opportunity to veneratethe genuine heroes and timeless legends of musicwhile celebrating the best releases of theprevious 12 months. Since 2004, Mojo hasnurtured our reputation as the awardsceremony’s awards ceremony, the place whereIggy Pop and James Brown mingle with TheLibertines and Björk doesn’t leave until thecleaners turn up. Past winners include OzzyOsbourne, Amy Winehouse, Bjork, Led Zepplin,The Who, Paul McCartney, Paul Weller, Iggy Pop &Arcade Fire.
• This is part of a pack put togetherto encourage advertisers. Notethe reader is referred to as ‘he’and a ‘child of the seventies.’• This is how they see theiraverage reader, though theiractual reader profile suggests thelargest group of readers is older.• Note how it implies he is keen onvinyl but is up to date on his useof streaming and downloads.• Note how it suggests he – thanksto Mojo – is ahead of the gamediscovering new artists.• Note how it suggests he usesnew technology and is culturallyeducated.• The aim, of course, is to get highprofile advertisers who will paythe best rates to target theirproduct (and their money will, ofcourse, support the magazine).
• WHY ADVERTISE WITH MOJO?• MoJo is the world’s leading music monthly, reaching an unrivallednumber of music fans in the UK and worldwide. With a level of accessto artists that other magazines could only wish for, MoJo lets you putyour acts next to some of the greats, both past and present.• MoJo’s level of authority creates a huge sense of trust with its readers.This respect for the brand extends to its advertisers and creates trustand access to a traditionally difficult to reach crowd of mature, cashrich and hard to influence men.• Comparable with some of the most premium brands in the market ourreaders have serious buying power and are better described as“investors” rather than “consumers”. Once they discover quality theywill continue to invest in that product or brand.• Mojo ranked 4th in Bauer’s independently commissioned “Anatomy ofInfluence” research, weighing up the influence magazines have onconsumers across a number of factors. This included beating titles suchas Uncut (8th), NME (18th) and even GQ (20th). This shows just howmuch MoJo readers respect and trust the high quality editorial that thebrand delivers day in, day out.•
• Note how celebrityendorsement isused to persuadeadvertisers of thequality of themagazine.• Note how previoushigh profileadvertisers arelisted to encourageother companies tobuy space toadvertise theirproduct
Note the majority of the artists featured are associated with the past – though many arestill recording today
The title of the magazine is‘MOJO’ The title has beencovered by the two bandmembers of The RollingStone.The whole magazine coveris covered with pullquotes/subheadings tocapture the audiencesattention; but to informthem of what themagazine holds.The title of the magazine is‘MOJO’ The title has beencovered by the two bandmembers of The RollingStone.A vast majority of thefont used on the frontcover are more serif thansans. The font is bold andstrong; this can alsoportray the idea of themagazine. As themagazine bases aroundthe genre of rock n rolland rock music isportrayed as a very hardheaded genre.On the front cover theyhave used more than onepicture. This particularpicture has been used in avariety of front coversthroughout the year toshow a consistency ofdesign.The colours that have beenused also show consistencyas the background of thephoto is plain white tomake everything elsestand out.Most of the colours thathave been used are; red,yellow and white. Theyhave used these coloursbecause red and whiteare the two main coloursof their feature band. TheRolling stones. Proof ofthis can be seen by thestamp they have used asthe bands world wideknown trade mark.The price/barcode again is found at the bottomright corner.Initially with the bands name there is a pull quoteto connect the double page spread with them.The picture that has beenused is a medium longshot; from head up towaist down.
Free gifts to enticepeople to buyMastheadHeader to interestreaderMain coverline toanchor the image,written acrosspage so it standsout, the redwriting contraststhe white and theblue on his shirtBarcodePlain simplecolours red, whiteand black andsimple fontsMedium Close-upof the main image.Headings are incapital so ithighlights the keypoints of themagazine