The document discusses the visual elements and stylistic choices seen on the covers of various urban fashion magazines. It notes that the covers typically feature modern urban culture through full-body or mid-shots of models looking directly at the camera. Bright, light colors are used to create a feeling of freshness and minimal contrast avoids harshness while allowing bold accents to stand out. The mastheads are often given bold, bright colors that complement the models' outfits and overall color schemes consist of pastels and greys with one bold color.

1. Lex Short

2. URBAN CULTURE AND MODERN LOOK
➤ All of these magazines mostly show urban culture which are
very modern and trendy.
➤ Both use a striking coloured headline.

3. LIGHTING/OVERALL TONE FROM
APPEARANCE➤ The lightness and brightness of these magazine
covers bring a feeling of freshness, cleanliness,
happiness and in some cases youthfulness.
➤ In a lot of bright (high-key) images, contrast is
minimal, in order to avoid distraction and
harshness.
➤ These covers have strong colour in places
which pop against the backgrounds,
adding a bit of an edge to the cover, whilst
maintaining the overall mood of the magazine.

4. COVER LINES AND MASTHEAD
➤ In various street fashion magazines, on
the front cover the masthead is typically
given bold and bright colours in order to
contrast or complement with the overall
dress of the models.
In these
magazines there
are a lot of
coverlids given on
the cover page
which suit the
colour schemes.

5. BODY LANGUAGE
➤ The angles and shots taken for thee magazines are shots
showing more of the models body. This can be known as a full
shot or mid shot and they are used to show more body
gestures.
➤ These models are looking directly into the camera,
in order to attract the audience and
successfully promote what they are
selling/advertising.

6. CLOTHING AND COLOUR SCHEMES
➤ The background colours are light.
➤ Shots appear to be taken outside and shows
expensive, luxurious styles due to the chosen
outfit and posture.
➤ These covers previously shown do not tend
to have shark contrasting colours, they typically
consist of pastels, greys, and a bold bright-
coloured masthead.
➤ Therefore, what the model is
wearing suits the colour scheme
well.