This document analyzes the results of a survey given to the target audience of a proposed fashion magazine. It finds that the target readers are primarily female students aged 16-25 who have a strong interest in fashion and keeping up with current trends. They enjoy magazines like Elle and Vogue that feature celebrity coverage and tips on the latest styles. Social media influencers are their biggest fashion icons. The conclusion is that the magazine should focus on visuals over lengthy articles and report on the fashion of popular social media influencers to best appeal to this demographic.

1. Lex Short

2. ➤ Upper middle class
higher managerial
administrative or
professional.
➤ Middle class
intermediate managerial,
administrative or
professional➤ Target audience are big users of
social media. The Office for
National Statistics reported that
use of the internet for social
networking increased to 66% in
2017, with a staggering 96% of
16-24 year olds and 88% of 25-
34 year olds using the internet
for this reason.
➤ This demographic are typically
students. Statistics show that students
contribute an estimate of £20 billion to
the UK economy every year. Therefore
featuring costly items such as Tiffany
jewellery would appeal to the
audience.
➤ Target audience are
expected to be involved in
current styles and issues.
They should be interested
in high fashion magazines,
and would typically find
magazines such as Elle
and Vogue appealing.
➤ Audience should be
interested in high brow
content and could show
an appeal in more nice
or mainstream
depending on the
individual.

3. ➤ As I am producing a fashion magazine in which the editions
feature women current fashion issues, I believe the audience
would be mainly women.
➤ As the brief states, the ages should range from 16-25.
➤ The audience should be interested in high brow content and
be up to date with current styles.
➤ Age: 16-25
➤ Sex: Female
➤ Education: Student or in work
➤ Interests: Current styles and fashion trends
➤ Enjoys reading more sophisticated magazines
with references to celebrity lifestyle.

4. 1) Which of these are you
most likely to read?
b) Cosmopolitan I I I
c) Elle I I
d) Vogue I I I I
e) Red I
f) Hello
2) Who would you say you look up to
as a fashion icon?
a) Victoria Beckham I
b) Zendaya I I
c) Kendall Jenner I I
d) Social Media Influencers I I I I
e) Royal Family (Megan/Kate) I
3) Are you more likely to
read an online magazine or
a print copy?
a) Print I I I I I I I
b) Online I I I
4)How would you
describe your
interest/involvement with
fashion?
a)Strongly I I I
b)Moderately I I I I I I I
c) No interest
5) Which best describes your
style?
a) Basic I I I I
b) Indie I
c) Glamorous I
d) Tomboy/Boho I
e) Feminine I I I
6) What would you look for
in a magazine?
a) Fashion Advice/How
to’s? I
b) Updates on the latest
trends I I I I
c) Celebrity coverage I I
d) Tips and Tricks
e) Controversial articles I I
I
f) Other (please state)

5. 7) How much would
you purchase a
magazine for?
a) 99p I I
b) £1.50 I I
c) £2 I I I I I
d) £4 I
e) >£5
8) Are you more likely to buy a
magazine with more images or
copy?
a) Images I I I I I I I I
b) Copy I I
9) Where would you prefer to
visit?
a) New York I I I I
b) London
c) Dubai I I
d) Paris I
e) Australia I
f) Other (please state)
Europe, Mediterranean
10) Are you more likely to
purchase a magazine with a
subtle or colourful cover?
a) Subtle I I
b) Colourful I I I I I I I I
Conclusions: The target audience are more likely to be interested in a magazine that consists of
more images than lengthy copy and due to the high impact of social media on the younger
generation nowadays, the most popular fashion icon was social media influencers. Therefore, when
reporting on recent fashion it would be best to investigate the fashion pieces these influencers are
choosing to wear. I will be sure to include updates on the latest trends as well as controversial
articles featured in my magazine as the target audience find these topics most appealing.
Green = 16-17 Orange = 21-22
Blue = 18-20 Red = 23-25