Research into magazine adverts for the release of digipaks. I choose to look at adverts in NME as they feature bands close to our genre.

1. Advert Analysis

2. Funeral Party – The Golden
Age of Knowhere
 This is the an advert for the debut
album of the American band
Funeral Party. I found this advert
in an addition of NME prior to
the release of the album.
 Funeral party are a dance-
punk/alternative/indie rock band.

3. Analysis of advert
Name of band takes prominent
The name of the album is placed focus at the top of the advert.
directly underneath in gold, suiting Contrast between black and
the ‘golden’ in the title. white empahises this.
All of the text is capitalised to The fact that the album is the
make it stand out. band’s debut is flagged up
prominently in white text.
The image used for the background
is an long shot of the band
performing in concert. You can see
the signer bent over and carrying the
mic stand over his shoulder, along
with the bassist and guitarist playing
in the background. This gives the
band an image of enthusiasm and
powerful performance.
Important information such as the
date of release and the band’s
The black and white hue of the
website is listed at the bottom.
image also gives the band a ‘classic’
feel.

4. Comparison/Continuity
 The original cover for Us release bares
little resemblance to the advert. However,
the advert came fro m a British magazine
so more closely resembles the cover for
UK release. The colour scheme is,
however, largely different (using blues and
whites instead of black and gold).
The advert is almost a double of the
iTunes cover – using the same image, font
and colour scheme. This could suggest that
the most important sales for the band’s
album is on iTunes, also further showing
the importance of continuity between the
advert and the digipak.

5. The Wombats – Jump Into
The Fog
 This is the advert for the seventh
single ‘Jump in the Fog’ released
by ‘The Wombats’.
 This is an A5 advert near the
back of NME.
 The advert features the band’s
name in distinctive font – their
own logo. The single title is
capitalised and bold. Information
about the release of the CD and
legal information, as well as logos
are also listed beneath the title on
the left of the advert.

6. Comparison/Continuity
 The silhouetted figure on advert
appears to be diving, the image
then blends with an image of
black smoke. The background for
the image is black overlaid with
white fog – making reference to
the single title.
 The didgipak for the single uses
exactly the same image and band
title/single title arrangement.
 The music promo does not
immediately remind me of the
digipak and advert but the use of
fog is continuous throughout.

7. The Joy Formidable – The
Big Roar
 This is an A5 advert in NME for the
release of ‘The Joy Formidable’s’
debut album ‘the Big Roar’. The
image was located on the same page
as the advert of ‘The Wombat’s’
single.
 Like the other adverts this one lists
the band name in the most
prominent place, followed by the
band title. The image is an
illustration that seems to bear little
relevance to the album title.
 ‘Debut Album’ and he release date
are also noted.

8. Comparison/Continuity
 The album cover for ‘The Big
Roar’ uses the same image and
colour scheme as the advert. It
also uses the same font for the
title but the title on the digipak is
located at the bottom in white
text. Unusually, the band name
isn’t visible.
 Although the image appears
unrelated to the album title, it is
clear that a theme of illustration
has been upon with the bands
other products – making their
album cover recognisable to their
fans.

9. Conclusion of Findings
 Continuity between the digipak and the advert is
important as this allows the consumers to easily find and
purchase the album. However, similarity between the
video and the digipak isn’t always essential.
 As seen with ‘Funeral Party’ it is common for new bands
to display their image on the front cover of the digipak
and the advert to promote their star image.