Alternative rock emerged from the underground music scene of the 1980s and became popular in the 1990s. It consists of various subgenres like grunge and indie pop that came from independent labels. While some bands achieved mainstream success, many alternative rock artists were cult acts that received exposure through college radio and word of mouth. With the popularity of grunge and Britpop in the early 1990s, alternative rock entered the musical mainstream and many bands became commercially successful.

1. ALTERNATIVE / INDIE ROCK
BY HAMZA HASAN

2. ALTERNATIVE ROCK
Alternative rock is a genre of rock music that emerged from the underground music
scene of the 1980s and became widely popular in the 1990s. The term "alternative"
was coined in the 1980s to describe punk rock-inspired bands on independent record
labels that did not fit into the mainstream genres of the time. As a musical genre,
alternative rock consists of various subgenres that have emerged from the
independent music scene since the 1980s, such as grunge, Britpop, gothic rock, and
indie pop.
While a few artists like R.E.M. and The Cure achieved commercial success and
mainstream critical recognition, many alternative rock artists during the 1980s were
cult acts that recorded on independent labels and received their exposure through
college radio airplay and word-of-mouth. With the breakthrough of Nirvana and the
popularity of the grunge and Britpop movements in the early 1990s, alternative rock
entered the musical mainstream and many alternative bands became commercially
successful.

3. EXAMPLE:PARAMORE
This is a very popular band called Paramore. They
are very similar in terms of genre and what they do in
their music videos. For example in this song called
“ignorance” they have a mix in their video of a
performance element and a spectacle element. This
is what we want to do to an extent. We would like to
have the performance element in the video as seen in
this still. Although we also want to have a mix in the
video as we want to have a narrative based story line
throughout
Paramore

4. EXAMPLE:PARAMORE-STILL INTO YOU
<iframe width="560" height="315"
src="https://www.youtube.com/embed/OblL026SvD4"
frameborder="0" allowfullscreen></iframe>

5. INDIE ROCK
Many indie rock bands are characterized by the use of unique or
less-popular instruments. Subjectively (since music is subjective),
indie rock cds typically sound less "perfect" than mainstream
music, which typically grabs the attention of indie rock
enthusiasts.
Indie rock is a mixture of many other genres, including alternative
rock, folk music, electronica, even pop. It also tends to be very
positive music, despite popular opinion.
It is a genre of alternative rock that originated in the United States
and the United Kingdom in the 1980s.Indie rock was extremely
diverse, with subgenres that include indie pop and lo-fi among
others.

6. EXAMPLE:THE
1975/THE KOOKS
Typically in Indie rock music videos the band/actors are
dressed in dark and casual clothes, for example in The Kooks
music video of 'Naive' the main character is dressed in a
black leather jacket and black jeans.
In Indie rock music videos they also don't have a variety of
props, the common prop that they use in the videos are their
own instruments such as guitars, drums, bass and
microphone. A good example of this being used is in The
Smiths song 'This Charming Man'.
The way that the actors convey their emotions in their music
videos is very minimalistic as they keep a straight face and
don't show how they are feeling. However you can see
emotion in their faces in some Indie rock artists music video
as they focus on the narrative of the video and therefore need
to show emotion. An example of this is in The 1975's music
video 'Chocolate' as the lead singer can be seen conveying
emotion in his face when he is with the mystery woman.
The Kooks
The 1975

7. EXAMPLE:THE 1975-CHOCOLATE
<iframe width="560" height="315"
src="https://www.youtube.com/embed/CHk5SWVO4p8"
frameborder="0" allowfullscreen></iframe>

8. EXAMPLE:THE 1975-CHOCOLATE
<iframe width="560" height="315"
src="https://www.youtube.com/embed/CHk5SWVO4p8"
frameborder="0" allowfullscreen></iframe>