The document summarizes Daniel Morland's evaluation of the magazine project he created. Some key points: - Research of other magazines helped with initial ideas and understanding different techniques used. - Planning was a strong point, including securing a location to photograph, planning photo shots, and page structure. - Time management allowed for efficient production and additional content could have been added given more time. - The front cover and double page spread utilized bold colors and layouts to convey the magazine's style and topics. - The aesthetic style aimed to be unique, energetic, and engage a new, progressive audience interested in rock climbing.

1. Evaluation
Daniel Morland

2. Research
Research, in all of the different projects I created played a larger part in the
making of my magazines. It allowed me to see the different techniques used
to create their front cover and double page spreads. This allowed me to get
some early initial ideas as I looked more into the different subjects I was
researching.
The next thing about the research was the different audiences. Knowing your
audience is a key part for any magazine. The ones I researched had key
defined audiences that I could easily see reading their respective magazine.
For example the Autosport magazine was for a genderless group who watch
Formula 1. The audience tended to be male however, this didn’t matter in the
example of Autosport. They just have to make a magazine that updates the
reader of the progression on the sport. Irrespective of gender. I could use this
in my own magazine, writing to fit all genders and only aiming my magazine
at the audience interested in a subject, which in my case was rock climbing.

3. Planning
Planning was one of my stronger points when creating my magazine. Looking back at my
magazine. I knew I needed many photos that related to my subject, which was indoor rock
climbing. So I had to find a location which would fit this in the best way. So I chose to shoot
at: Red Goat rock climbing. To get permission to shoot on a private ground I needed to get
written or verbal permission from a staff member. So I sent them an email days in advance
of when I wanted to take shots. However, they didn’t respond within 2 days, so what I did
instead was I went into the facility and asked for permission verbally. Which I then received
while inside the building from a staff member. However they told me that I needed to make
sure that I only took photos of the equipment and facilities. Next thing to know was to not
take photos of minors, but that is just understandable. Last was that I could only take
photos during the open hours, after I would have to leave because the building would not
be open.
I also planned to take many photos for my magazine so that I would have plenty of images
for my front cover and double page spread. Allowing me to pick the best one for
my respective sub-projects.
One more thing I planned for was the structure of my pages. I knew what images I needed
for my pages and what respective orientation I needed them to be. Along with what
subjects I wanted to write about. This allowed me to again plan what photos I wanted to
get for my magazine.

4. Time Management
My time management was a fantastic part of this project. Once I quickly knew
what I wanted to do with this project I could quicly and easily get onto the
production phase. This wasted none of my time when it came to the
production phase, allowing me to document a lot of my processes used.
After getting my photos for my project, I could easily port them across to my
project templates. Which I had a good vision of early because of my planning.
Allowing me to just create what I had envisioned.
With aditional time I would have added extra pages. There was one prime
example of this with the hands with a red background on the double page
spread. It would have been enlarged and made into a double page pread by
itself, speaking indepth about the damages of climbing and the effects it has
on the body, especially the hands. This would have allowed me to take extra
time on informing my audience about the negative of climbing.

5. Technical Qualities – Front cover
with my front cover, I wanted to keep it minimal while also standing out from the other
magazines. The first thing to note about it is the colour scheme. I used a bright red along
with red and white as secondary colours. This was a bold and abstract usage of colours
which I wanted to display to the reader that my magazine was the same. A bold and
abstract magazine.
Moving on, I also used someone climbing, dead centre on the page. This aimed to show
my audience that my magazine was about. It hopefully is quite obvious what my magazine
wants to talk about to the audience. In hindsight, I had a few options with my front cover. I
could have used this image, or an image of hand holds. However, I believe I think I used
the most appropriate image for my project. It clearly displayed the context of the
magazine and showed exatly what was going to be adressed in the magazine.
The magazine had a barcode and issue number, like other magazines with issues.
The last thing to talk about was the font used on the title and subtitles. This is my personal
least favourite thing about my front cover. The title had an agresive and bold look, like the
front cover itself. However, the subtitles didn’t have the same. Below the title you can find
2 subtitles which Im not happy with. They boldly stand out, in a sloppy way. It hurts to look
at. I tried to get insparation from other front covers, but they just never fit. The last
subtitle at the bottom of the page, was a bigger success, it incorporated the red and black
background to split the question and answer into 2 sections. Being asthetically pleasing to
look at and did a great job of being obious on the page, even if it used colours from the
backgound behind it, I love how it looked and asked a question to the reader.

6. Technical Qualities – double page spread
The double page spread also did a great job overall at
convaying information to the reader. I wanted to split the
page into multiple sections to have many different articles
about climbing, in a short space of time. Like an interview,
heathrisks and products to buy all on one page, which the
reader can see in a short space of time.
Looking at the double page spread, I'm happy with how it
looks overall. Its an aggressive and bright page with many
different styles on the page. Broken into 4 unique sections. If I
was to pick up this magazine, it would be clear to me that this
magazine is aggressive and bold. With stark streaks all over
the page.
The text is engaging in my opinion, how it draws the reader to
an interview from one of the people who has gone to Red
Goat for example. A person who has experienced the facilites
first hand. If I was to try and get into climbing, I would want to
hear an example from someone who has tried indoor climbing
themselves.

7. Aesthetic Qualities
Overall, Im happy with how my work keeps a theme throughout
the pages. Keeping its colour scheme from the front page. I
haven't seen this style on a magazine before, let alone any form of
media for that manner. The style is energetic, aggressive and
unique. I haven't seen the style before, and it inspired me to
continue to use it across my magazine.
I wanted to incorporate unusual photos with a unique style to
make a new and engaging style of magazine the reader would be
interested to read. The last sentence is rather implying that I'm
aiming my magazine at a new and progressive audience; which is
the case. I want to have a new and progressive audience, who are
interested in new and progressive sports like rock climbing.

8. Audience Appeal
Like I was describing on the last slide, I wanted a new and progressive
audience which wanted to read about a new sport. 2020 would be
the first year that indoor rock climbing would be featured as a sport
on the Olympic calendar.
The audience I wanted to aim at were between the age of 16-30 with
both genders included. But admittedly, it looked more like a male
magazine, but this wouldn’t stop my magazine being able to be
bought by females.
The last thing to note, is that my audience would be parralell with
people being interested in rock climbing as a sport, so they must have
had some sort of interest in rock climbing as a sport. Otherwise, they
wouldn’t have a reason to buy the magazine as a whole. What I could
have done to expand my audience, is aim it as a fitness magazine,
including more sports, but I wanted it to be a small market, so I could
tap into a new and expanding market.