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Double page analysis
- 1. MAIN IMAGE The mainimage onthe right handpage consistsof a simplisticyet effectivelongshotof the artist,Ed Sheeran. The propusedforthisimage isa guitar, thisisbecause of the immediate association many people will have of Ed andan acousticguitar,thistherefore reflectshissinger- songwriter(now pop) genre. The longshothelpsemphasisesthe fact that he is a soloartistyetit still able togainhuge success. It also juxtaposes withthe headline onthe oppositepage thatstates‘mobbed’ whichemphasiseshisuntouchable success. The setting, backstage ata concert venue issynonymous withhismusiccareerandthe tourhe is currently onas mentionedinthe article. HOUSE STYLE The house style isconsistent throughoutthisdouble page spread. The informationthe writerdeemedmost importantisthe headline and pull quote isunderlinedwith chalk-likelines. Thisis reflectingthe simplicityof the artistfeatured.The monochrome writingisclassic and uniformwhilethe blue underline of the headlineis consistentwiththe blue withinthe image onthe opposite page. TEXT The textthroughoutthe article reflets the genre of the magazine andthe audience. Qmagazine have amainly 18- 35 age range and thusthe language used reflectsthis, forexamplethe pull quote contains taboolanguage thatis appropriate forthisage range. GUTTENBERG DESIGNPRINCIPLE The primaryoptical area istakenup by the headline of thisarticle. Thisisallowingthe readertohave a brief understandingof whatthe article tofollow is made up of;theycan make an immediatejudgement on whethertheywishtocontinue reading. The terminal areacontainsa pull quote, thisshowsthe readerexactlywhatthe article containsand therefore makingitsoundinteresting. HEADLINE The headline immediately beings with the artist, ’Ed Sheeran’ this indicates to the reader who the subject of the image is and therefore who the article is about. As Q is aimed at an audience than Kerrang, the headline is simplistic and straight to the point, the audience has no need for headlines with play on words. This headline meets all the Ws but ‘why’, this therefore interests the reader into wanting to know why Ed is being mobbed and will therefore continue to read.
- 2. HOUSE STYLE The housestyle consistsof White and Redwriting. The redconnotes blood;reflectingthe theme of death. While the white isusedto contrast againthe gloomy black and greyof the background. Italso suggestspurity reflectingTaylor’s act of being‘reborn’.The redis apparentinthe kickerto indicate namesto highlightwhothe article isabout. The house style helps emphasise the mostimportant aspectsof the interview thatthe readermay wantto know instantly. HEADLINE The headline ‘Grave new world’containsa pun. The extraemphasisbuton‘Grave’with the differentfont, sizeandcolourdraws attentiontoit,and therefore highlightsthis punas itusesthe double meaningof ‘grave’ suggestingbothaplace of burial andthe dangersof a ‘new world’Ittherefore reflectsthe mainimage withboth definitions. The fontreflectsthe Victorian gothictheme runningthroughthe article. MAIN IMAGE The main image containsthe propof a gravestone. Thishelps representthe theme of deaththroughoutthe article. The main subjectof the image, Taylor, takesupthe first2 thirdsof the page, usinga mid-shot, leavingthe restof the mainbody of text. Gravestone withthe text‘TaylorMomsenActress’suggestingthe endof heractingcareer, whichmaypersuade the readertoread on to findoutwhat thismeansandan explanationbehindit.Taylor’s make up itverypale withdark eyes, givingherthe dead-like look. The whole image isverydramaticwiththe dark woodedarea encirclingherandherextremely highandlowlightedmake upas she issurrounded bysoil. TEXT The pull quote showsa strongattitude reflectingthe dramaticimagery that continues throughoutthe article,thisshowsthatthe article isto entertainan audience.The headline usesapunin the word‘Grave’ usingit’sdouble meaning. A redDrop cap is usedin the beginningtwoparagraphs,carryingoverthe font style fromthe headline. The article hasbeenwritten to informas well asentertainthisisobviousthrough the kickerwhere Taylor’sbackgroundislistedas ‘Actress. Model. Celebrity.’ GUTTENBERG DESIGNPRINCIPLE The primaryoptical area showsthe image of a gravestone withthe text ‘TaylorMomsenActress’suggeststhe endof heractingcareer ina shocking waythus enticingareaderto findout more. While the terminal areahasthe mainbody of textsothat the consumer can beginto readthe article. The lowerfallowareacontains apull quote ina contrastingcolourwhichwill attract a reader. While the upperfallow area containsthe headline inabigand boldtextto standout,it alsocontains the band’sname, ‘The PrettyReckless’ to informa readerif they were unsure. The Kerrang! and Q magazine double page spreads are both similar and different in many ways. Kerrang! magazine uses a consistent, common layout while including many features. Both magazines do share some similar features. For example each one used an effective pull quote directly from the article Kerrang also replies on bright colours to draw attention to the most important information, whereas Q are much more simplistic, using monochrome and instead subtly draw attention to information by underlining the key aspects (headline and pull quote) which have carefully been selected. The target audience has a huge affect on the features that appear in the magazine. Kerrang magazine use more consistent, identifiable features such as a dropkick and kicker so the young 13-18 audience can purchase or subscribe to something they are familiar with and be comfortable with a consistent magazine every week. While Q magazine can have an article, such as this Ed Sheeran write up, that has an alternative layout as their older audience can enjoy reading a more sophisticated style that isn’t repeated throughout the magazine.