The Paramore website provides fans with exclusive access to information through a member account system. It features many photos of the band both in concerts and behind the scenes. The website also hosts a "Paramore Yard Sale" to raise money for charity by selling the band's old clothing and items. The website is tailored for different countries with currency and release date changes. It links to the band's social media accounts to give fans insight into their personal lives.

1. Paramore, You Me At Six, and 5
Seconds of Summer.

2. On the band’s
website, the
audience can make
an account and log
in to receive
exclusive
information. This can
come in the form of
an emailed
newsletter which
sometimes reveals
tour dates early and
access to pre-sale
tickets. These are
perks of having an
account and
encourages fans to
join.
There is a large section for band photos which are taken by the touring
photographer. This allows the entire fanbase to catch a glimpse of the
band in concert and behind the scenes. The majority of these photos are
of Hayley as she is the lead singer and seen as the face of the band.
Some are of the crowds at concerts which attendees can look back at.
Fans appreciate this as they can attempt to find themselves and they are
featured on their favourite band’s website.
Also featured on the home page is
the ‘Paramore Yard Sale’ which sees
the band’s old clothes and
belongings from tour being sold in an
auction to raise money for charity.
The band is seen to be using their
fame and consumer’s devotion to
everything Paramore as a positive
and mutually beneficial.
There is a drop down menu on the website where the audience can
select their country. Once selected, slight changes are apparent on the
website including currency changes and differing release dates. By
having tailored for different countries fans can easily access the things
relevant to them.
The ‘News’ section of
the home page contains
links to articles
published by
mainstream music
organisations. The
Billboard article however
is not written about
Paramore but instead of
Hayley Williams yet it is
still presented on the
Paramore website.

3. The home page also has a link to the bands Instagram account with the
latest photo published being placed central on the page. This quickly
provides visitors to the site a source into the private lives of the band.
Modernly, fans of bands and artists are increasingly interested in their
private lives. This may be due to social media as the bands are now able
to access their fans on a truthful and personal level opposed through
magazine.
The header of the website is the band name in the official
font. This creates synergy across all of their different media
texts and makes the band name recognisable.
Unlike the band’s
digipaks, the band
members are featured
on the website with a
photograph of them
used as a banner. Josh,
the lead singer is sat at
the front looking relaxed
with the rest of the band
behind him.
The band’s house style is continued through to the website
with black and light grey. The contrast between the colours is
strong and results in the headers and tabs standing out. It also
gives an impression of authority as the statements look bold.
You Me At Six also have
a newsletter that is
available for fans to sign
up to. It is in a very
accessible and
noticeable setting with
small illustration next to
it to avoid mass writing
as the theme of the
website is simplistic.
All three websites I have
analysed have similar
tabs: home, news,
images, live, videos, and
store. This conveys to
myself that these are the
typical conventions of
websites of this music
genre.
The website advertises
the new ‘special edition’
of the latest album and
gives a direct link to
iTunes for the consumer
to purchase with ease.

4. This counter was a
countdown to
‘derpcon’, a fan
convention that the
band’s
management had
organised for the
fans.
House style of purple, black, and grey – matched the Don’t Stop EP
which was the latest music they had released when this website was
updated. The band logo is also present on the upper left. This is an
example of synergy.
In addition to the counter to
‘derpcon’, an online game was also
released to promote the event. It
was was mainly used to target the
fans that were not attending the
convention so they could still be a
part of it.
The home page of the
website is a platform
which holds all of the
most up-to-date
information about the
band. This involves the
latest, albums, videos,
pictures, and concert
dates. By having all of this
information together it
results in the website and
the band being very
accessible to the
consumer.
The website is a big
source of the band’s
income with
suggestions to buy
into the band all
around. For example
there is the ‘store’
tab and then on the
home page there is a
direct link to
purchase the album.
Also, the ‘live’ tab
directs the audience
to a ticket buying
service.
There is an option to subscribe to the
newsletter. This allows the record
label to send emails to the individuals
who signed up alerting to them to
upcoming gigs and ‘inside’ gossip
with personalised messages from the
band members.
The use of the personal
pronoun ‘we’re’ illustrates
that the band are
attempting to connect to
the fans. It can be
interpreted as the band
meaning ‘we’ as a
collective including the
fans, or as in a personal
note opposed to
management.