The document summarizes the layout and design of two magazine double page spreads from Kerrang! and Q magazines. Both magazines use similar techniques like pull quotes but differ in their use of color and style based on their target audiences. Kerrang! uses bright colors and consistent features to draw in younger readers while Q takes a more simplistic monochrome approach suitable for their older audience. The target audience greatly influences the design choices in how magazines present information to readers.

1. HOUSE STYLE
The house style consists of
White and Red writing. The
red connotes blood;
reflecting the theme of
death. While the white is
used to contrast again the
gloomy black and grey of
the background. It also
suggests purity reflecting
Taylor’s act of being
‘reborn’. The red is
apparent in the kicker to
indicate names to highlight
who the article is about.
The house style helps
emphasise the most
important aspects of the
interview that the reader
may want to know instantly.
HEADLINE
The headline ‘Grave new world’
contains a pun. The extra emphasis
but on ‘Grave’ with the different
font, size and colour draws attention
to it, and therefore highlights this
pun as it uses the double meaning of
‘grave’ suggesting both a place of
burial and the dangers of a ‘new
world’ It therefore reflects the main
image with both definitions. The
font reflects the Victorian gothic
theme running through the article.
MAIN IMAGE
The main image contains the prop of a gravestone. This
helps represent the theme of death throughout the article.
The main subject of the image, Taylor, takes up the first 2
thirds of the page, using a mid-shot, leaving the rest of
the main body of text. Gravestone with the text ‘Taylor
Momsen Actress’ suggesting the end of her acting career,
which may persuade the reader to read on to find out
what this means and an explanation behind it. Taylor’s
make up it very pale with dark eyes, giving her the dead-
like look. The whole image is very dramatic with the dark
wooded area encircling her and her extremely high and
low lighted make up as she is surrounded by soil.
TEXT
The pull quote shows a strong attitude
reflecting the dramatic imagery that
continues throughout the article, this shows
that the article is to entertain an audience.
The headline uses a pun in the word ‘Grave’
using it’s double meaning. A red Drop cap is
used in the beginning two paragraphs,
carrying over the font style from the
headline. The article has been written to
inform as well as entertain this is obvious
through the kicker where Taylor’s background
is listed as ‘Actress. Model. Celebrity.’
GUTTENBERG DESIGN PRINCIPLE
The primary optical area shows
the image of a gravestone with
the text ‘Taylor Momsen Actress’
suggests the end of her acting
career in a shocking way thus
enticing a reader to find out
more. While the terminal area
has the main body of text so that
the consumer can begin to read
the article.
The lower fallow area contains a
pull quote in a contrasting colour
which will attract a reader. While
the upper fallow area contains
the headline in a big and bold
text to stand out, it also contains
the band’s name, ‘The Pretty
Reckless’ to inform a reader if
they were unsure.

2. MAIN IMAGE
The main image on the right hand page consists of a simplistic
yet effective long shot of the artist, Ed Sheeran. The prop used
for this image is a guitar, this is because of the immediate
association many people will have of Ed and an acoustic guitar,
this therefore reflects his singer-songwriter (now pop) genre.
The long shot helps emphasises the fact that he is a solo artist
yet it still able to gain huge success. It also juxtaposes with
the headline on the opposite page that states ‘mobbed’ which
emphasises his untouchable success. The setting, backstage at
a concert venue is synonymous with his music career and the
tour he is currently on as mentioned in the article.
HOUSE STYLE
The house style is
consistent throughout
this double page spread.
The information the
writer deemed most
important is the
headline and pull quote
is underlined with
chalk-like lines. This is
reflecting the simplicity
of the artist featured.
The monochrome
writing is classic and
uniform while the blue
underline of the
headline is consistent
with the blue within the
image on the opposite
page.
TEXT
The text throughout the article
reflets the genre of the magazine
and the audience. Q magazine
have a mainly 18-35 age range
and thus the language used
reflects this, for example the pull
quote contains taboo language
that is appropriate for this age
range.
GUTTENBERG DESIGN PRINCIPLE
The primary optical area is taken up by the
headline of this article. This is allowing the
reader to have a brief understanding of what
the article to follow is made up of; they can
make an immediate judgement on whether
they wish to continue reading. The terminal
area contains a pull quote, this shows the
reader exactly what the article contains and
therefore making it sound interesting.
HEADLINE
The headline immediately
beings with the artist, ’Ed
Sheeran’ this indicates to
the reader who the subject
of the image is and
therefore who the article is
about. As Q is aimed at an
audience than Kerrang, the
headline is simplistic and
straight to the point, the
audience has no need for
headlines with play on
words. This headline meets
all the Ws but ‘why’, this
therefore interests the
reader into wanting to know
why Ed is being mobbed and
will therefore continue to
read.

3. The Kerrang! and Q magazine double page spreads are both similar and different in many ways. Kerrang! magazine uses a consistent, common
layout while including many features. Both magazines do share some similar features. For example each one used an effective pull quote
directly from the article
Kerrang also replies on bright colours to draw attention to the most important information, whereas Q are much more simplistic, using
monochrome and instead subtly draw attention to information by underlining the key aspects (headline and pull quote) which have carefully
been selected.
The target audience has a huge affect on the features that appear in the magazine. Kerrang magazine use more consistent, identifiable
features such as a dropkick and kicker so the young 13-18 audience can purchase or subscribe to something they are familiar with and be
comfortable with a consistent magazine every week. While Q magazine can have an article, such as this Ed Sheeran write up, that has an
alternative layout as their older audience can enjoy reading a more sophisticated style that isn’t repeated throughout the magazine.