Assignment no 3 mgt 411
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This document provides instructions for an assignment analyzing advertisements. Students are asked to analyze two advertisements based on various elements, including the copy, graphics, brand, characters, story, context, target audience, and motivation. They are to compare and contrast the two ads based on these elements. Students will then design their own advertisement for a product, including defining the target audience and schedule for placement. They must include a slogan, copy, and graphics in the ad design. Finally, students will write an evaluation explaining why their ad would persuade people to buy the product.
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4) Conducting interviews with a diverse group to understand perceptions of a brand's advertisement and how those perceptions vary between individuals based on their backgrounds.
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This document provides guidance and assessment criteria for a GCSE media studies coursework assignment on print advertising. Students must complete two analyses of professional adverts based on key terminology like unique selling point, psychographic profile, imperative, and synthetic personalization. They must also create their own original advert, applying these marketing techniques and appealing to a specific audience. The assignment aims to teach students the meanings of key terms and how to apply them when analyzing and creating adverts.
Creative Strategy and PRINT media
This document discusses creative strategy and print media for advertising campaigns. It begins by outlining the steps in developing an advertising campaign: defining the problem through marketing research, seeking insight through campaign planning, choosing a creative strategy, communicating the solution through prototyping, and implementing through production.
It then focuses on creative strategy, defining it as the central idea and tone of an advertising message. The strategy must precisely state the problem and design solution. It also articulates how the product will be positioned. Choosing media strategy, the document recommends print media and discusses newspapers, magazines, direct mail, and billboards for reaching audiences. The document concludes by outlining an assessment task to develop a creative strategy and print advertisements.
Advertising Fundamentals
Advertising is defined as any paid nonpersonal communication about an organization, product, service, or idea by an identified sponsor. Advertising provides benefits such as being a cost-effective way to reach large audiences, building brand equity, and stimulating demand. Advertising theories include practice-based theories focusing on unique selling propositions and reason why approaches as well as information processing theories examining how consumers receive and process advertising messages. Media planning involves determining reach, frequency, weight, and effective reach to allocate advertising budgets across different media vehicles in order to achieve marketing objectives.
how to write business advertisement and p
This document provides guidance on how to write effective advertisements and policies to promote a new brand. It discusses defining objectives, setting a budget, identifying the unique selling point, choosing advertising mediums, reviewing results, and complying with regulations. The key aspects of a good advertisement are highlighted as attracting attention with a headline, gaining interest, building desire for the product, and calling people to action. Overall, the document outlines the benefits of advertising, how to plan an advertising campaign, and tips for writing advertisements that are concise, factual, and avoid being misleading.
unit 3 asp ssm.pptx
This document provides an overview of creativity in advertising, including definitions, strategies, and techniques. It discusses:
- Creativity in advertising means using unique, memorable ideas to effectively deliver advertising messages. The creative process generally involves idea generation, copywriting, and layout.
- Common creative strategies include changing attitudes, appeals, positive/negative comparisons. The goal is to attract attention and increase likeability.
- Copywriting is crafting persuasive words to promote products/services using techniques like action words, buzzwords, and the AIDA model to engage audiences. Headlines, slogans, scripts are essential elements.
- The creative process stages are preparation, incubation, illumination, and verification to develop targeted
Advertising
The document provides guidelines for advertising effectiveness and measurement. It discusses:
1. The basics of measuring advertising effectiveness are to determine the effect of each campaign and compare it to costs to evaluate which bring the best value. Key criteria include increased sales, calls, website visits.
2. Factors like media, copy, format, and audience influence success so context is important. Both traditional and online methods can be used, with online often easiest to trace.
3. For small companies, comparing reach and cost per thousand reached is recommended over large-scale surveys. Guidelines also regulate obscene, harmful, indecent and misleading ads under Indian law.
Entertainment Marketing Plan Template
https://www.lafabbricadellarealta.com/entertainment-marketing-plan-template/
Don't start from scratch, base your marketing efforts on a proven template.
U20 lesson 1 lo 1
This document provides guidance for students to analyze marketing campaigns for films across various media platforms. It instructs students to choose a recent major film release and examine elements of its marketing campaign, including posters, trailers, TV and radio ads, websites, social media presence, and merchandise. Students are asked to compare this campaign to that of another similar film. The success criteria outlines a detailed textual analysis of one campaign and comparisons to another. Students are provided examples and checkpoints to ensure their analysis covers a range of media, identifies the target audience, and discusses how consistency and "calls to action" were used across platforms.
Interactive Digital Marketing mini Essay Explanation
A small example of what I learned during my day-seminar at IAB Canada, please contact me if you want to learn more.
Commercial Analysis AssignmentOverview 98.1 of American hous.docx
Commercial Analysis Assignment
Overview:
98.1% of American households have a television, while 99% of people in America can read (2). This means that being able to read barely beats out having a television in your home. Most of us were taught to read when we were very young, but did we ever learn how to watch television?
We watch our television shows, and many of us get annoyed when a commercial interrupts our program. But what if we stopped to consider for a moment, that we have it all wrong; maybe the television show is an interruption to the commercial? This occurs because the main way for a television station to make money is to sell commercial time.
This is why analyzing television commercials is so important. Below are some concepts to consider that will help you to understand the messages in television commercials better. We are exposed to these commercial every day, but we rarely realize their true impact on us. They can influence us to buy products and services that we do not need, to vote a way we might not normally vote, and to desire a lifestyle that we wouldn't necessarily agree with.
TV Commercial You Are to Analyze:
“Apple,
‘Share Your Gifts’
Commercial
–
Writing Assignment Commercial”
Length:
In standard written English, write at least a three (3) page essay using MLA conventions for formatting, that is,
Times New Roman font, size 12 type, double spacing, a header, and a heading
,
Your essay should be an analytical essay that explains the overall message and/or effectiveness of a visual piece. You must provide an explicit thesis –located in your introduction- that will provide a focus for your paper.
Method to Submit: Turnitin
Since commercials are more complex than many other types of media, there are more things to consider:
What is the product or service being sold?
Can you easily figure out what the product is?
What is the general mood or feeling of the commercial?
Since we know the product or service being sold, what methods are the advertisers using to make us interested? How do they portray the product or service in a positive light?
How does the soundtrack play a role in your interpretation of the commercial?
What is the voice trying to tell us? Does the person speaking coincide with the overall mood of the commercial? Would our perception of the voice change if the voice was of a different gender or race?
For this assignment, you will explore the various tactics used to make a TV commercial effective,
Visual Communication
but to do this, you must understand how the various elements function to influence a targeted
audience; your analysis must move beyond the obvious, which is to sell their products.
1
How do the characters affect your interpretation of the commercial?
Would your interpretation change if the characters were of a different race or gender? What if the characters dressed differently or spoke differently? How would that change your attitude of the charac.
What Does A Social Media Manager Do?
Considering taking on a career in social media? First thing's first -- know what you're getting yourself into. In less than 140 words: PR, brand, content, customer service, advertising, design, project management, creative production, analytics -- all day, every single day.
2.5 advertising for all
Here are two additional research questions about marketing to kids:
1. How do advertisers target marketing messages directly to children? Do they consider children's developmental level and ability to understand persuasive intent?
2. What regulations or guidelines, if any, exist around advertising products to children? Are certain marketing tactics restricted when targeting child audiences?
Lo2 workbook pr market
Understanding clients and their needs is important for marketing. A client brief outlines what is required from a project. Not understanding the brief can lead to problems like dissatisfied clients who may refuse payment or damage the brand. Various techniques can help understand the market, like SWOT and PEST analysis, customer profiling, and exploring demographics. PR is used to generate publicity through press releases, media packs, briefings, conferences, interviews, photos, and networking with contacts. The goal is to effectively communicate with and engage target audiences.
Similar to Assignment no 3 mgt 411 (20)
Interactive Digital Marketing mini Essay Explanation
Interactive Digital Marketing mini Essay Explanation
Commercial Analysis AssignmentOverview 98.1 of American hous.docx
Commercial Analysis AssignmentOverview 98.1 of American hous.docx
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Technoblade The Legacy of a Minecraft Legend.
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
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Discover unparalleled creativity and technical prowess with India's leading web development companies. From custom solutions to e-commerce platforms, harness the expertise of skilled developers at competitive prices. Transform your digital presence, enhance the user experience, and propel your business to new heights with innovative solutions tailored to your needs, all from the heart of India's tech industry.
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Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
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Assignment no 3 mgt 411
- 1. ASSIGNMENT NO: 3 MGT 411 The copy (the writing) Look at any writing on the advert - what sort of language is it using? How informative is the text? What are the key words? What is the slogan? The graphics (the pictures) What is happening in the illustration? Are there any patterns in the picture? How does the design affect the message? The brand (the product being sold) Is there a picture of the product for sale? How important is it to the advert as a whole? Consider the brand name and packaging. Characters Are there any characters in the advert? What is their relationship to each other and to the reader? Story
- 2. Does the advert tell a story of some kind?Reminders of other media Does the advert remind you of another advert, a television programme, book, or film? Context (where the advert is) Does the advert fit in with the magazine it appears in? Target Audience (who the advert is aimed at) Who do you think the advert is trying to sell to? Motivation (how the advert tries to persuade the target audience) How is the advert trying to sell to the target audience? The ad as a whole How does it make you feel? Would you buy the product being sold to you? If so why, if not why ANSWER: C. A Comparison of Two Advertisements Now you are ready to write your comparison of two adverts. Before you do this look back at your brainstorm and your ingredients grid- you will need information in your comparison. Follow the plan below, but remember not to write down the sub headings! INTRODUCTION YOUR ANALYSIS General Introduction Introduce your analysis by discussing advertising generally- what is it? What does it do? What sort of advertisements are there? How does advertising affect you in your every day life? ( Use your brainstorm for this) Introduction to the particular advertisements Introduce the two adverts you will be discussing. Talk about the products, your first impressions of them ,and tell the reader where they came from. READING THE ADS FURTHER Now compare and contrast your two adverts. Using the information in your ingredients grid, write a paragraph about each ingredients of the adverts.( You might not be able to discuss all the elements for both adverts).Discuss the differences, and
- 3. what effect these differences have on the message. CONCLUDING YOUR ANALYSIS Summarize the differences between the adverts, and how these affect the message to you. How do the adverts make you feel? Would you buy products being sold? Why? D.Producing an AD Campaign Now produce your own magazine adverts! THE PRODUCT 1. Design or choose a product. This can be either something entirely new, or an existing product. Bear in mind who you want your target audience to be when designing it! THE TARGET AUDIENCE 2. Write a definition of your target audience by age, sex, occupation etc. Write a schedule a plan of where you will place your advertisement in order to best reach this audience. When doing this you will need to consider the following: Which magazine they might read Why they might select product What keywords they might associate with the product DESIGN THE ADVERT 3. Write and design the final magazine advertisement for your product using all the information you have gathered. When doing this remember to include the following: A memorable slogan. Clear and persuasive copy – remember you only have a small space to put your point across – every word must count. Attractive and eye catching graphics. EVALUATION 4. Write a report on the advert design, explaining why you think it would persuade people to buy your product.
- 4. And finally….. Put your work together - make sure it is well and beautiful Presented! MUHAMMAD SHAHER YAR ALI WAQAS CIIT/FA12-MBA-019/CVC