1) The document discusses how synergy was used between the main product (a music video) and ancillary texts through the use of a motif - the artist's curly hair. This motif is prominently featured and highlighted in blue in the video and ancillary texts. 2) A blue color scheme was also used as a motif across the video and texts to help identify the artist and create familiarity. The artist wears blue costumes in all scenes of the video and in the main image used in ancillary texts. 3) The document evaluates the effectiveness of using these motifs across the products to build familiarity. It believes the target audience will connect to the video and texts due to trends followed that appeal

1. EVALUATION QUESTION 2: HOW
EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY
TEXTS

2. HOW DID YOU PLAN TO USE SYNERGY?
One way in which we planned to use synergy was through a motif. During our production stages
we decided that our motif would be our artist's curly hair as we thought it is something which is
memorable, bold and has a unique selling point. Therefore, we decided to make sure it is clearly
contrasted in our video by making sure it is shown in every scene. Also, when creating my
ancillary texts I decided to make this motif my focal point by using a light blue colour to highlight
the motif in order for the audiences to identify and make links back to the video. This was also
something which we thought would be key in building up artist familiarity with audiences.

3. Screen shots of how we used synergy
in reference to our motif in all four of
our locations
Screen shots of how I used
the motif as synergy in my
ancillary texts

4. Another way we used synergy in our final product and in ancillary texts was through the usage of
costume and a colour scheme. Whilst in the planning stages we decided that we wanted to have
a specific colour scheme in order to help audiences identify with the artist, video and
promotional package. We decided to pick a blue colour this was not very conventional in regards
to the pop genre however we felt it would help us in creating ancillary texts which were more
visually appealing and would help us branch out to wider audiences not just our core target
audience. We carried out this blue theme in our final product through the usage of costume. We
made sure that our artist was wearing blue coloured clothing in all four locations to create
synergy. Also, whilst creating my ancillary texts I decided to make my main image my artist
wearing a blue costume which was worn in the video. This again was done to create synergy and
allow audiences to familiarise themselves with the artist and allow them to link both the video
and aspects of the promotional package.

5. Screen shots of my ancillary texts showing how I carried out the synergy
of the color theme.
Screen shots from our final product showing how we carried out the colour
theme.

6. Screenshots showing
how we used costume
for synergy

7. How successful do you think your final
product and ancillary texts are?
In my opinion I think my final product and ancillary texts are quite successful. In reference to the
video I think we tried to make it as conventional as possible through aspects such as editing,
camera work and mise en scene. These can all be seen by the wide usage of different shot types,
use of jump cuts and costumes. However, I do believe that my ancillary texts could have been
better and could have been planned out more.

8. Do you think your target audience
would be attracted to them?
I think our target audience will be attracted to the final product and ancillary texts. This is mainly
due to the fact that we did a lot of planning and research into our target market in order to create
a video we knew would appeal to them. We carried this out in aspects such as costume. We also
tried to follow trends which we knew appealed to our target audience. For example in one of the
locations our artist is wearing an oversized jacket. This oversized trend is a trend which is very
common amongst our target audience (16-24 year olds) . This, therefore would allow the target
audience to familiarize and identify with our artist.