The company created an Instagram account to gain a larger audience and create buzz for their upcoming thriller film. They hope to attract a worldwide audience through social media that they may not reach otherwise, and Instagram allows them to market their film inexpensively by uploading teasers, photos from filming, and building their brand identity. By using hashtags and targeting different social networks, they aim to appeal to various age groups and build the largest possible audience.

1. We have made an Instagram account in order
to gain a larger audience and create further
buzz. This allows our audience to keep
updated on what we are doing. It will also
allow us to attract a large audience worldwide
that we may not necessarily attract if we
didn’t have a strong social media presence.
Social media is a way of marketing our thriller
film in an inexpensive way and gets our
company name out there. We will also upload
a profile picture of our ‘hippo productions’
logo once it is made which reinforces our
brand. We can use this app by uploading
teasers for example, videos, posters and cast
and picture whilst on filming on set etc. This
will create a buzz or our thriller film. This app
will stereotypically be mostly used by younger
generations so we have also made other
social media networks to target different ages
and therefore gain a greater audience. We can
use hash tags so that people can come across
our page/photos and videos more easily.
INSTAGRAM