This document proposes an advertising plan to promote new music releases from Horse Party and Gavin Chappell-Bates across different platforms. The plan targets teens and young adults aged 15-25 through print, video, and social media advertising. Print ads would include simple, minimalist postcards and posters in black and white featuring information and images of the artists. Video ads on social media would share music video excerpts and song snippets. The physical ads would be distributed around Cambridge and Bury St. Edmunds, while the records would be stocked locally. Within budget, the plan aims to complete designs by early February.

1. Advertising
Plan:
Repeat
Records
(Horse
Party/Gavin
Chappell-­‐Bates
Releases)
I feel that the product should be advertised along different platforms and
mediums, such as print, video and social media. The target reach should be
for teens and young adults (15-25), as they are the more impressionable and
often have more disposable income, however they may be more likely to download the
music rather than buy it physically. I believe that in order to try to make the audience buy
physical copies, we should focus on social media advertising (to reach a wider range of
people). Both products are available
physically, however you get a digital
download if you buy the physical copy. We
could use this factor to tempt people.
With the print advertising, I think our best bet
would be to keep it as simple as possible, to
catch the eye of the passer by or whatnot.
We should keep the colours as minimal as
possible (black and white if possible).
Using a postcard would be handy for people
to pick up and take away, but we couldn’t
put much information on it or it wouldn’t
draw attention. The idea of an A4/A3 poster
however would give the option to put on
more info about the bands and the releases (such as quotes, pictures of the artists etc.) The
video element could highlight and bring attention to the singles from the releases, showing
snippets of the music videos and hearing an excerpt of the songs. This could be very well
received in social media, such as sharing on
Facebook, retweeting on twitter etc.
The concepts for the campaign are very
monotonal and minimal, showing maturity of
the artists. They show the bare minimum of
information, intriguing the viewers to find out
more themselves.
The campaign’s physical prints will be put
around Cambridge/Bury St. Edmunds in
various café’s, music shops, music venues.
The Horse Party record will be stocked in
some shops, including the Relevant Record
Café in central Cambridge.
Budget is not a problem for the campaign, as
we are using cheap methods to physically
advertise, and the prices for social media
advertising aren’t too high. I hope to have the
designs completed by the beginning of
February.
Suggested
Postcard
Print
(Single
Side)
Suggested
A4/A3
poster