The document discusses strategies for marketing a thriller film to a target audience of young adults and teenagers. It analyzes other successful thriller films like "Taken 2" that attracted similar audiences. Key techniques these films used included posters, social media, trailers, websites and merchandise. The document then discusses conventions used in the film, such as suspenseful music, relatable protagonists, dim lighting during scary scenes, and close-up shots to convey emotions. It highlights the film's unique selling point as being set in a windmill, an unconventional setting. Finally, it analyzes draft posters created for the film, noting improvements made like changing to a black and white image and altering the font to better

1. HOW WE ATTRACTED/ADDRESS
OUR TARGET AUDIENCE?
EVALUATION 5 - DAISY

2. SIMILAR FILMS WHICH ATTRACT THE SAME TARGET
AUDIENCE?
• Our film is mostly aimed at young adults and teenagers, which made our thriller a 15
age rating. I have explored other films within the same target audience so that we
could get a clear indication as to how we can market and promote our film to gain a
substantial audience successfully.
• This information that we have gathered such as analysing other thriller films and how they have
promoted and marketed their film has inspired us to use some of their techniques that we
thought was good (i.e. posters, social media etc.)
• ‘Taken 2’ is a thriller film which also has the same age rating as ours and will attract a very
similar audience. Their audience was attracted by their successful marketing and promotion
techniques, they made posters, social media pages, teaser trailers, website, merchandise and
billboards. This made their audiences enticed to find out what happens as they followed the
films journey before the release date. The storyline is full of suspense as the teaser trailer
doesn’t give a conclusion as to what happens or if the person ‘taken’ will return home safe. We
took inspiration from this and decided that we wanted our teaser trailer to make the our
audience feel this way fearing for our protagonists life.

3. CONVENTIONS USED AND WHY?
During our research on the conventions of thriller films and audience feedback from our questionnaire, we took many ideas on
board and decided to use some in our very own thriller film. It was our aim to create a truly thrilling experience for our viewers
keeping them on the edge of their seats while watching; the conventions that we used helped us to do so.
• We used suspenseful non diegetic music to convey a sense of panic, starting slow and gaining speed and volume as
something bad is about to happen.
• Our protagonist was against the unknown antagonist creating paranoia for the audience making them wonder what will
happen next.
• Our protagonist was relatable as she was working class and wore normal clothes this makes the audience be able to put
themselves in her shoes and heighten the sensation of suspense as it could happen to them.
• Our lighting was very dim when something bad is going to happen; connotations of the darkness is the unknown and fear
which makes the audience worry for her safety gripping them to continue watching.
• We incorporated close up and fast shots into our cinematography and editing to convey our protagonists emotions clearly,
the fast shots create further anticipation.
• The audience is continuously questioning our plot as its very mysterious for example, who is the antagonist? Why does it
want to get her?
• The cliff hanger on our teaser trailer was a great way to ‘tease’ our audience and entice them to watch our film
• We decided to use a location which was spooky but realistic at the same time, the second half of our thriller film is set in a
hospital which is very relatable for our audience, as most people have been a few times within their life.

4. OUR EXCLUSIVE SELLING POINT
In order to appeal and stand out from other films we needed to be original by coming
up with ideas that hadn’t been done before. I feel that our unique selling point is our
setting, we don’t believe that there are many films set in a windmill. This conveys
further mystery as there isn't many associations that can be linked to our film;
meaning that our film is not only appealing but also unforgettable. This is reinforced
by our name as there isn't any other film with a name like ours and reinforces our
plot of it being in a windmill, it also makes the audience again question what the title
actually means as this is very mysterious by itself.
Our character subverts stereotypes of males being the protagonist, this may mean
that we appeal a female dominated audience. The plot we have chosen is very
intriguing and inventive making it unique; keeping the audience continuously
guessing what's about to happen next. This makes our film different than any other
thriller film that I have seen.

5. OUR POSTERS AND HOW WE IMPROVED THEM
• We decided to make a poster as we believe this was a great way to market our film and
create a buzz for our audience adding to their anticipation to watch our film. (our audience
could easily access our poster online through our social media sites)
• However, on our first draft we didn’t have the correct things that we needed to fulfil the
typical conventions of a teaser poster; we incorporated unnecessary information such as a
tag line and release date.
• We did more research into thriller posters; to make sure that we could improve our teaser
poster sufficiently.
• We improved the picture to create more suspense as we didn’t feel it made our viewers feel
enticed enough. We changed the title into red writing as it gave better connotations which
linked to our film (i.e. foreshadowing what danger was later to come.)
On the slides below I have analysed our posters and evaluated the differences in further
depth.

6. ANALYSIS OF OUR FIRST DRAFT POSTER
We choose to use one dominating
picture of our location and protagonist
to stand out and be eye catching. ‘Alice’
is shown looking straight into the
camera; her facial expression is shown
to be scared and frightened. This
makes the audience wonder what has
happened to make her feel this way.
This is then also reinforced by the use
of make up showing danger. The poster
portrays a strong sense of mystery
creating suspense and tension, as the
audience doesn’t know how she got
the bruises. This fufills the typical
convention of a thriller film, to keep
the audience guessing. She is also
shown with dark circles under her eyes
suggesting that she can’t sleep. The
protagonist is shown to be wearing a
grey jumper, which could be associated
with depression, being emotionless
and could imply she's a very sad and
lonely character. The black writing on
her jumper also, reinforces the
connotations previously stated.
Alice is shown to be from a working class background, this makes
her very relatable to others; making the audience feel as if it
could happen to them. The fact that Alice is shown as a teenage
girl makes the audience even more worried for her as
stereotypically they are victims that will find it hard to defend
themselves. I have included the release date to create buzz and
make our audience look forward and wait for when its released.
Our tagline ‘you might be done with the past, but is the past
done with you’, suggests there is something from her past that is
going to come back to haunt her.
The font is ‘chiller’ which give the poster a
spooky effect; especially with the red
writing as it makes it look as if its been
written with blood. I have used this to
foreshadow later events involving blood.
Red also gives connotations of danger
suggesting that the protagonist could be
under threat creating suspense. The black
writing gives connotations of death, evil and
mystery which are a strong aspects of our
film. It also gives associations with darkness
which is foreshadowing our protagonist
being in the darkness, giving connotations
of the unknown making the viewers feel on
edge and worry for the actors safety. Our
title ‘when the wind changes’ suggests that
somethings going to change in her life
perhaps for the worse or even for the best
heightening the sense of mystery. The wind
has connotations of sweeping out the old
and bringing in the new, giving anticipation
for Alice. The trees and bushes are shown
to have no leaves on them and look dead;
this could be foreshadowing later events as
to what's going to happen to Alice (perhaps
she dies). However, brown also gives
connotations of healing and season
changing which give the audience hope that
Alice will be okay.

7. ANALYSIS OF OUR NEW IMPROVED TEASER POSTER
We have changed the poster into a black
and white image to portray further
mystery and suspense. The windmills body
is mainly black which people associate
with darkness, the unknown and danger.
Foreshadowing later events making the
audience intrigued as to what happens
next. The small amount of white on the
windmill could give connotations of the
protagonist being innocent which
reinforces stereotypes as women are
usually shown to be victims/vulnerable.
Although this is a black and white image
there are also grey elements to portray
that she is very depressed and perhaps
isolated. The injury on her face is shown
as she looks towards the windmill,
foreshadowing that the plot is highly
based around the windmill; creating
suspense for the viewers as they don’t
know how she has got hurt. In the first
draft she didn’t look connected to the
windmill, it just looked as if it was in the
background. This picture Is clearly
showing her engaging in eye contact with
the windmill; we believed this looked
better.
We have included small print at the
bottom of our poster so that we
fulfil the typical conventions of a
poster. It gives information about
who is starring in our thriller film,
who it was written by, edited and
filmed by etc..
I have changed the font to
‘Papyrus’ as I believed It stands out
better, contrasted with the black
and white back ground. I also
changed the font colour, as it gave
stronger correct connotations
connected with our film such as
danger and blood. This
foreshadows her injuries later on in
the film.
We felt that we didn’t need to
incorporate a tag line as this was
mysterious enough to grip our
audience.
We have included our age rating in the corner of our
poster. This will help to ensure that we are clear, not
misleading about who our target audience is and that it
isn't suitable for anyone younger than 15 years old. In
our first draft it did appear clear whom we were
targeting and why.

8. ANALYSIS OF OUR ONLINE PRESENCE
WE HAVE FOUND USING SOCIAL MEDIA A BRILLANT WAY TO MARKET AND
PROMOTE OUR FILM. IT IS AN EASY AND AFFORDABLE WAY TO REACH AN
ALMOST UNLIMITED AMOUNT OF PEOPLE MAKING US ABLE TO ATTRACT
OUR AUDIENCE CLEARLY AND EASILY. PRIMARILY OUR AUDIENCE WILL BE
TEENS AND YOUNG ADULTS, SOCIAL MEDIA IS A PLACE WHICH IS SO
POPULAR WITH THIS GENERATION AND MODERN DAY LIFE. WE TARGETED
THREE POPULAR PLATFORMS OF OUR TARGET AGE. THIS INCLUDED
FACEBOOK, INSTRAGRAM AND YOUTUBE.
WE ALSO USED SOCIAL MEDIA AS A WAY OF COMMUNICATING WITH EACH
OTHER THROUGH OUR JOURNEY.
INTERACTION WITH THESE SOCIAL MEDIA SITES IS COMPLETELY FREE
THEREBY HELPING TO MAKE OUR BRAND MORE WELL KNOWN. THIS WILL
HELP STUDENTS ( PART OF OUR TARGET AUDIENCE) TO BE ATTRACTED AS
THEY MAY NOT HAVE THE MONEY TO PAY IN ORDER TO GET INVOVLED.

9. INSTAGRAM
• Throughout our journey we have updated our social media with
the latest updates. Complete with links to all of our newest
videos and exclusive content so our audience can get excited for
our release date.
• We have an introduction to our company and what we will be doing. There is eye catching bold text to tell our
viewers that we have a link below to our teaser trailer below which will cause a buzz to a world wide audience
as our public page can be viewed by almost anyone around the world.
• We added to the new feature on Instagram which allows you to a put up a story for 24hours and we also done a
Instagram ‘live’ behind the scenes. We picked a time to film when our target audience was most likely to be able
to watch this video.
• We used Instagram as a way of revealing our name to our viewers. 24hrs before the name reveal we put up a
‘story’ to count down telling our viewers that there would be a post soon to reveal the name. We did this to
create a buzz, the advanced notice gave our audience time to interact and talk gaining a even larger audience
• We used hash tags as we found that 12.6 percent of posts with hash tags gather more engagement reaching a
wider audience.
• We added photos from behind the scenes, sneak peaks, links to all our videos, documented our journey writing
a description about each photo.

10. YOUTUBE HIPPO PRODUCTIONS
• This social media platform enabled us to distribute our videos easily and embed
them straight from here onto our blog. We shared links on our other social media so
that our audience could easily find our videos. This included vlogs, teaser trailer,
make up tutorials and updates throughout our journey.
• People were able to subscribe to our YouTube channel and press the notification
button to get notified when we next posted; this means that they wouldn’t miss any
of our uploads.
• YouTube enables our viewers to access our videos for free. This makes it more
appealing to our target audience because young adults/students may not be able to
afford or want to pay for access.
• This also allows us to interact with our followers and them to interact with us,
meaning that we can have a clear idea of what our audience thinks of our videos
and what we could do better. – creating a buzz.
• Our viewers are able to leave comments giving us feedback on if they are enjoying
our work and interact with other subscribers. They are also able to like our videos
giving us a clear indications on weather or not the video was successful and if they
enjoyed it.

11. FACEBOOK HIPPO PRODUCTIONS
• On this social media platform we were appealing to our
older audience rather than teens compared to other
platforms. As statistics showed teens have moved away from
Facebook now as the older generations are using it more.
They are seen to use things like Instagram and YouTube
more. This research helped us to be able to aim at the
correct audience and a larger age range creating a
potentially larger audience.
• We posted exclusive photos behind the scene, our teaser
trailer, our poster, sneak peaks, and information about dates
and how far along our journey we are as Facebook allowed
us to put up statuses not only pictures which meant we were
able to be more declarative.
• People could directly contact us through commenting or
sending us messages for free.

12. ANALYSIS OF OUR TEASER TRAILER
We found that making the teaser trailer helped to make our audience more intrigued and excited for our films
release date. Our trailer is 19 seconds long, this was a short but enticing way to grip our audience, by not giving
away too much of the storyline it made the audience question what was going to happen. We used rapid editing
with non diegetic music making the clip more intense to watch conveying a strong sense of panic throughout which
is reinforced with the diegetic sound of her breathing very heavily and screaming. We also included a range of
cinematography such as long shots, close ups and mid shots which made it very easy for the audience to focus on
what was happening.