Swara Sawirs outlines a 5-week campaign plan and lists the planning, resources, and schedule needed to execute a campaign called CHANGE. The campaign aims to raise awareness of domestic abuse through photography, posters, and merchandise. Key resources include a camera, tripod, model, makeup artist, photography room, and design software. Sample logos, posters, and merchandise ideas are provided to showcase the campaign's visual identity and message. The document provides a thorough plan for the CHANGE campaign.

1. {
Planning, Resources
and Schedule.
By: Swara Sawirs

2. Week One

3. Week Two

4. Week Three

5. Week Four

6. Week Five

7. Campaign Name:
CHANGE

8. Timetable for Makeup and Model

9. Unsigned
Consent Form

10. Resource List
Camera I will need a camera to be able to take the images with a professional
camera so the images are crystal clear.
Tripod and Camera Lens I will also need to ensure that my camera is very still so I can capture
a very still image of the model . I will have a clear and clean lens to
ensure I get the best quality images.
Model and Media Makeup Artist To be able to finish my project, I will need a model and a makeup
artist. I will need a model who can clearly play the part as well as a
make up artist that knows how to create the right look for domestic
abuse.
Photography Room I will need a photography room where I can set up my equipment
easily, a room that has a background white screen and good lighting.
This room will be where the photography takes place.
Photoshop, PowerPoint, Internet, and
Word
I will need Photoshop to be able to create my posters, the editing
required for the model, and to be able to create my final merchandise
piece. I will need PowerPoint and word to be able to write everything
I'm doing as I'm going along and to make sure my images are stored
safely. The Internet I need to get some plain images from and gather
some information about advertising and merchandising.
A Phone and a up-to-date Computer I will need a phone to be able to keep an eye on the time as well as
being able to get in contact with the model and the artist incase of
any delays. I will need a up to date computer to be able to create my
products and be able to work with no problem.
DaFont.com I will need to use this website to get some good fonts from which I
can use.

11.  The audience I’m aiming my campaign at, are women who are
currently suffering from domestic abuse by their partners. I’m
aiming more at the older side of women such as from 20 onwards.
Obviously, some women would have been suffering from this social
issue for longer than others so therefore my posters need to be
relatable to as many women at different age gaps so they can build
a relationship with the subject and therefor they will be able to
come forward and tell us how they feel hopefully.
 Women are sensitive in general, some may pretend that they are a
‘tough cookie’, when in reality, they are just so sensitive. I need to
make sure that nothing that is being said by my campaign is
offensive or rude to any women in any way possible. I need to be
careful with my choice of words so I don’t offend or get too
personal with the audience because it could result in them feeling
worse.
The Audience

12. Existing Logos

13. Fonts

14.  My logo will be a rough heart that has two hands holding each
other inside of the heart. The font I will use will either be blood lust,
sensory overload, oh no, scream again, crimes times six, true lies or
love bombs because it’s all rough with unfinished endings which
will show the rough patch the victim is going through or already
has gone through and I'm targeting the adult audience. If I was
targeting a younger audience I would of used Lilly belle or Walter.
The colours I'm using will be very calm, it will be reds, whites and
maybe an outline of black so it doesn’t put my target audience off.
 I will use Photoshop to create my logo, I will have a few attempts at
creating my logo and I will attach them all onto this PowerPoint to
see how much I can improve or have already improved.
Logo Idea

15.  This is my first attempt at
creating a logo. My campaigns
name is on the red heart. The
black heart is suppose to
represent the pain is growing
in her heart and moving out of
her heart into her body. The
cracks going down the heart is
to show she's broken hearts.
The font I used was True Lies
simply because it’s rough and
harsh.
Logo One

16.  This is my second attempt at
creating a logo. My campaigns
name is on the bottom of the
speech bubbles. The red
speech bubble is the women
saying sorry and the black
speech bubble is the husband
or partner saying how dare
you not show me your phone.
The black bubble has capitals
to show shouting and
violence. Red is used for the
women to show hurt and pain
and the black is used for the
partner to show evilness,
dullness and being harsh.
Logo Two

17.  This logo is very simple, it’s
just the campaigns name with
the ribbon. Inside the ribbon is
a women that’s trying to
protect herself and her arms
are out and she's turning her
face the other way. The ribbon
is usually common with
cancer and domestic violence.
It’s a well known ribbon,
however its usually pink so I
have changed the colours to
my companies colours.
Logo Three

18.  This is my final logo, this
ribbon is very known for
raising awareness for
something serious such as
cancer or domestic abuse, so
therefore people known
straight away that this
campaign is about a sensitive
subject. The woman and the
man are cut into the ribbon to
show that it’s to do with
domestic abuse. Red and black
shows pain and dullness, the
pain will be in the victim and
the dullness will be in the
abuser.
Logo Four

19.  I have chose this as my final
logo, simply because from
looking at it you will know
what my campaign is about.
The woman is stood in a
awkward position, she has a
closed body language.
Whereas, the man is stood up,
shoulder up, has such a firm
posture and body language.
This shows that the woman is
all scared and hurt, while the
man is not scared in the
slightest. From the headlines
around the logo, you would
understand what the purpose
of my campaign is.
Final Logo

20. Existing Posters

21.  My layout needs to be something simple so the image can speak
more than the words do. To attract the audience attention, you need
to make them feel as if you know exactly how they feel, they want
to see themselves in that poster.
 The layout needs to also include subtle colours, nothing too bright
so it doesn’t put the audience off. The colours are important, I need
to use like a nice dark calm red, greys, and maybe faded blacks to
create a more angry and upset theme.
The Layout

22. Mind Map
Posters
Beaten Up
Girl
A man
hitting
his
partner
Just
writing,
no images
Having a bruised girl could
create a a strong
relationship with the
audience because they will
be able to relate to the
picture and therefor they
will start to read the poster.
Having a man hitting
his partner shows
what my campaign is
about without putting
any words in the
poster. People will
understand straight
away what the
campaign is about.
Having a strong message with
a symbol to represent the
abused women could work
pretty good. It would have a
different effect on people.
They wont know what the
poster is about straight away
so they will start to read it and
find out more.

23.  This is my first attempt at
creating a poster. I think I
could improve this a lot by
adding real images of people
who look like they have
suffered from Domestic
Abuse. I like this poster
because it’s comparing the
situation to something else
that the person will feel like
inside. The poster is telling
people what to do and not to
do and I don’t think that’s a
good idea if they are not
feeling too good about
themselves already.
Poster One

24.  I like this poster because I
think the image speaks for
itself. We can see straight
away what is going on and I
don’t think the poster needs
any words to describe what’s
going on. The logo is on the
bottom right hand corner
which then shows my
campaign to the views. The
quote at the top left corner is
there to try to get the audience
to think twice about the
situation, domestic abuse
doesn’t happen for one reason,
it’s happens for many reasons.
Poster Two

25.  I like this poster, I could of
done a lot more to it. I
could off added in real
facts and also added in my
logo. I like the image
because it shows a beaten
up girl ion two different
side, depending on which
side of her face you look at
first, you may find a nice
shiny clear side or you
might find a dull, dark
and bruised side. I think
the way the photo is
captured is great because
it all depends on which
side of her face the
viewers notice first.
Poster Three

26.  This poster is slightly
different, I think it may
work better for
merchandise. The original
image is the exact same as
the silhouette but it just
has the models faces in as
well as being in full
colour. I turned the
models in silhouette to
create a different poster
with a different effect on
the audience to the rest of
my posters.
Poster Four

27.  This is my fifth poster but
not my last or final poster.
At this point, my posters
are improving a lot and
using a lot more technical
skills. As you look down
the poster, the model
fades. Which is suppose to
show how she may be
feeling inside; weak and
faded. It’s telling you that
you should seek help if
you are suffering from
abuse, it’s trying to reach
out to people.
Poster Five

28.  This is my last and final
poster. I like this poster
because you can see the
bruising clearly on the
models face. It’s telling the
audience that domestic
abuse isn’t just physical,
it’s asking the audience if
they can see how she's
hurting inside as well. The
fading of her body is to
hide her better half of her
physical appearance to
show that people only
care when it appears on
your skin.
Poster Six / Final Poster

29.  This is my final chosen
poster, simply because
when I look at it, I feel
sympathy and anger
towards the subject. I feel
like too many people are
suffering domestic abuse
but they are not getting
the right help because it’s
not appearing on the
victims skin.
 It’s giving people a
different view on the
subject.
Poster Six / Final Poster

30. Advertising and
Merchandise

31. Mind Map
Merchandise
Carrier
Bags
Kitchen
Equipment
Phone
Case
Clothes
Stickers
Furniture
extras

32.  Advertising is basically a competition, you are trying to show that
your product is better than anyone else’s within the same business
industry. You advertise using different media platforms, such as
magazines, TV adverts, online adverts e.g. using YouTube etc…
 The competition is always hard in any industry, as a campaign, all the
details you display has to be true otherwise you could easily be
sewed.
 You need to have a purpose to why you are advertising the campaign,
are you trying to raise awareness? Trying to build a relationship with
the subject? Trying to change attitude towards the subject? Even if
you have more than one purpose to why you are advertising your
campaign, you have to show it in the advert.
 You are trying to make your campaign have a wider audience from
all over the world, try to find a way to attract people’s attention,
originality is needed.
Advertising Tips

33.  The best way to get your campaign
and merchandise out there is by
using different media platforms.
Advertising on YouTube and
Spotify is great because I will be
able to catch the young people’s
attention. Using TV, radio, news
and magazines, I will be able to get
everyone else’s attention from
different age gaps through using
those 4 different platforms.
 If I wanted to, I could send out little
A5 or A6 poster cards with different
makeup products such as AVON.
So when AVON sends out their
monthly booklet, the household
will also get a little poster of my
campaign.
Best Ways To Advertise

34.  Women’s Aid took the world by
storm when they published
their street advert which has
attracted so many different
people’s attention. As you look
at the ad, all what you see at
first is the bruised model,
however, the longer you stare
at it, the more the model’s face
starts to heal. This shows that
all it takes is someone to notice
the violence for it to actually
stop. This Ad is clearly raising
awareness and create a
relationship with the subject,
Women’s Aid

35.  The longer you look at the ad,
the more the model starts to
heal. However, the longer you
look at the ad, you’ll start to see
your face at the bottom of the
poster. This happens because at
the top of the ad, there is a
camera which uses facial
recognition technology which
makes it possible for different
members of the public’s face to
appear on the ad. They will then
receive a text message which is
sent out by WEVE which you
can easily opt out of if you wish
so.
Women’s Aid

36.  Merchandising is tricky, you want to create a product that other
campaigns haven't created, which makes life a little bit harder; simply
because you have to come up with your own product that no one
have come up with before. E.g. women’s aid ad in the street.
 Your logo should be featured in the piece of merchandise, you are
trying to get your campaign known in the industry as well as raising
awareness for the subject you are fighting against.
 Websites such as redbubble is really good to put your merchandise
on, the only issue with it you don’t make any profit until you earn
over £13.
Merchandise Tips

37. Mood Board for Related
Merchandise

38. Examples of My Own Merchandise
 This is my first design for some
of my merchandise. I believe it’s
worked fairly well. It’s worked
well as a pillow, iPad case,
sticker, notebook and a bag.
 The only issue I have with some
of these products is that you
cant see the campaigns logo in
some of them so therefore my
campaigns name may take a
little while to get recognized by
the public.
 All these products will be
available for sale on redbubble,
the website is easy to use and it’s
available to everyone. It also
means I don’t have to worry
about printing anything out as
they do all the work, all what I
have to do is just design.

39.  This is a badge, I designer
for my own idea of
merchandise. I like this
badge because I think it’s
fairly obvious what we are
fighting against. It has my
logo in the middle and it
has a title doing around the
badge.
 What I can do with this
badge is create different
types of it. So for example, I
can create a survivor badge
so they can feel they have
achieved something from
getting away from the
subject.
My Own Merchandise