Teen Vogue is published by Condé Nast Publications, a large publishing company known for magazines. The visual codes of Teen Vogue include pink colors and a close-up shot of actress Nina Dobrev, appealing to teenage girls. The copy is written by the publisher and writing team. Look magazine is published by IPC Media and features Jennifer Aniston on the cover, using colors and layout to attract women. Glamour magazine also uses bright colors and a shot of Kylie Minogue to appeal to its target audience of teenage and young adult women.

1. MS2 Research and planning
By Allana Brereton

2. Analysis -Teen Vogue
Institution
The institution of the magazine teen vogue is the
company that owns it, and they are called Condé
Nast Publications. They are a big company and
have done many other things be sides magazines.
Some of the key people from this big company
are : Louis Cona, Jill Bright, Joe Simon and Thomas
J. Wallace. Some of things they have done are
fashion and life style, home, bridal , golf, food and
travel. Here are some examples of magazines that
they have done: lucky, glamor, allure and self.
Most of these are for adults as they mostly are
targeted towards adults.

3. Visual codes
The visual codes are things that you notice about the text. The actor Nina Dobrev who
is shown on the front of this issue of vogue is wearing a pink dress which has short
netted sleeves. The colour pink usually represents love, the magazine could be
suggesting that all of her fans look up to her, also because pink appeals more to
women and It fits in with the colour scheme of the magazine. Nina is wearing a
necklace and she has her hair down which could suggest that she like to have fun, this
would be setting an example to her fans. The colours of the magazine are pink,
purple, white and cream, this would appeal to her female fans. The shot of her is a
mid close up as you can just see a bit below her shoulders. The iconography of this
magazine would be fashion, dresses and TV The white background of this magazine
makes the text and Nina Dobrev stand out. The text on the cover of this magazine is
big/bold and it stands out
Copy
The copy of teen vogue is the people who write the articles that are inside the
magazine. I think that in teen vogue all of the articles are written by the same
person. Some times some of the articles or short pages are interpreted by the
writers and some of it is true. i think that the publisher writes the articles for teen
vogue, in that case the publisher is called Gina sanders. It would not only be her
working and deciding what goes in as they all have a say on what they think.

4. Technical codes/layout
The layout of this magazine is neat as all of the text is around the out
side and some of the text is in a straight line. In the centre of the page
there is a big picture of the Canadian actress Nina Dobrev. The bar code
is in the bottom left corner. Not all of the text is straight most of it is
slanted for style. On the cover there also is a big circle which has text in
it, in the circle it says “ your hottest hair and make up”. From this we can
tell that the magazine was suited towards girls.
Narrative codes
This magazine creates fashion stories and shows us pictures
of different celebrities. It also shows us how to get their
look. I think that this magazine because it is a magazine
suited towards teenagers could be different as it does not
portray celebrities in the same way a UK magazine does, as
this magazine is from the US. Also the editors can make up
stories about how celebrities can have fashion mis haps or
how they can be stylish.

5. Audience
The target audience for this magazine is teenagers, I think that they would be
aged between 13 – 19. the type of girls that would be interested in this
magazine are ones that like to watch their favourite stars on TV, who find them
inspirational and ones who want to be like them. In my opinion they should be
aged between 13 -19 because any girl that is below the aged 13 I think would
not be interested in fashion and wearing make up. As the colour scheme is
pink, purple, white and cream I would say that the girls would have to be
mature, they would have to be interested in fashion.
Also I think that they have to like gossip as some of these magazines would
contain articles about celebrities and their fashion. The girls that would like this
magazine also would watch chic flicks.

6. Analysis – look magazine
Institution
The institution of look magazine is IPC media. IPC
media is one of the well known magazine
companies in the UK. IPC stands for international
publishing corporation. It is a consumer magazine
and digital publisher, it has a large portfolio selling
over 350 million copies each year. They are famous
for selling consumer magazines, this means that
people would take in the information that they give
the public. They were founded in 1958 in London
The parent company is time inc.

7. Visual codes
The visual codes include things like colour, the shot, iconography and what the
actor/actress is wearing. The colours on this page are white, red, pink and black.
This tells us that it Is targeted towards women. Jennifer Aniston who is on the front
is wearing and black dress with a necklace this shows that she like to keep her self
neat and tidy. The way she is posed makes her look happy as she also has a smile
on her face, we can only a bit below her shoulders. This shot would be called a mid
shot. The iconography of this magazine would be fashion, shoes, celebrities and
TV. The text on this magazine stands out and so does all of the pictures as the back
ground is black. This makes people more interested as they would be attracted to
it because it does not look boring.
Copy
The copy of look magazine are the people who write the articles. For look
magazine I would say that the people who write the articles are the people who
decides what goes in to the magazines, so as well as deciding what articles to go in
they also decide what adverts and pictures they should use, as well. This would
not just be a one man job but there should be a team of people that should be on
hand. Every one in that group has a say on what goes in the magazine and what
looks good, and what does not. The main people that is responsible for this are
Julie Lavington and Tammi Illey.

8. Technical codes/layout
The lay out of this magazine is neat as the text is all in straight lines going
around the out side. There are 5 pictures on the front cover, 4 small ones
which go around the out side and one big one of Jennifer Aniston which is in
the centre of the page. There is a strip that goes along the top of the page
and it says “ glossy fashion weekly”. The bar code like most magazines should
be on the front but instead it is on the back. The text is big and bold to
attract the audience also it stands out.
Narrative codes
The narrative codes for this magazine are how the writers write stories
about different celebrities. They write about the drama that has gone
on in the celebrities lives, how to get their look and some times they
might make a judgement on a celebrities look. the stories in this
magazine are different as they don't have any thing to do with fashion.
In my opinion, I think that this is because some people might not like to
look at the fashion but others might. So it is just because they have to
please the public. Also they would say things about what celebrities
wear at different events, like a film premier or a red carpet event.
22/03/13

9. Audience
The audience for this magazine I would say is teenager, young adults and
adults , I think that teenagers and young adults would read this because
they might be interested in the gossip as well as fashion. The type of
teenagers and young adults that read this, I would say are aged between
14-25. I would say that they like to gossip and talk with their friends, also
they are the type that would go out a lot. I think that adults would like to
read this especially the older ones because they could get board if they are
living alone. I think that the type of people that would be in to this are ones
who like to read, who watch serial dramas and ones who like to watch soap
operas. It would say that they age is between 49-61. Any body that is older
than 61 I would say would not be interested as they might not be in to
fashion and they might not be into gossip. The over all age range for this
magazine in my opinion would be aged 14 -61.
22/03/13

10. Analysis – glamour magazine
Institution
The institution of this magazine Conde Nast
Publications. They are famous in the US for
creating fashion magazines for adults and
teenagers. They have got local editors in
several different countries, like the united
kingdom, the united states, France, Sweden
and Italy. They have different editors for the
different companies. Some magazines that
they sell are teen vogue, details,GQ and W. It
was founded in 1909.
22/03/13

11. Visual codes
The colours are pink, purple, white, black and yellow. All of these colours on the
front show that it is suited towards women. On the front is a picture of kylie
Minogue and she is wearing a pink strapless dress, her hair is neatly and she has the
natural looks as she has a little make up on. From the shot of kylie we can just see
below her shoulders and up, this makes her look like a powerful and a loved women,
the shot is a mid close up. This is so we as an audience can get a high profiled shot of
her.
The Iconography of this cover is fashion and the things that kylie has been In. the
colours on this issue would attract more of an audience as the colours are bright.
Copy
The copy for glamour magazine are the people who decide what to put in the
magazine. Some times its either just one person or a group of people, as well as
the decision they also have to write the articles. I would say that the people that
writes all the articles for glamour magazine are the publishers as they have to
finalise the information.
22/03/13

12. Technical codes/layout
The lay out is neat. It has got one big picture in the centre and all of the
text is neatly around it. At the top in a straight line is the title that is
written in capitals, all of the other text is smaller than the title. The bar
code is in the bottom left corner and at the top in the right corner it has
got an offer in a yellow circle. Most of the key words are either
highlighted or written in bold, this is what we notice we when look at the
front cover.
Narrative codes
The narrative codes of this are how the writers write stories based on what the actor
or actress has said or done. This is because it would draw a bigger crowed in from
the celebrities fan base. they sometimes have real life stories. They have different
pages on how to get a certain look or how to have style. Also they some times put
kind of personal things in the magazine which would inform the readers when they
read it. Some of the real life stories people might find interesting and it could make
other people read the magazine, as it would inform people of what can happen.
22/03/13

13. Audience
The audience for this magazine is teenagers and young adults, based on what the
magazine is about I would say that the age should be between 16 -30. I would say
that it should be between this age as any one older that 30 might not be interested
in fashion and they might not be interested in gossip. I think that the type of
teenagers that would be in to this magazine are ones who like to keep up with the
latest fashion , ones who like to gossip, ones who like to be with their friends and
ones who use their phone a lot. The types of adults I think that would be
interested in this are the ones who like to read, ones who like dramas and ones
who like to talk to people. Obviously all of the audience would be girls. I think that
the younger ones, aged 16 would be a bit more mature their age, as some people
might think that they would not be interested. Also in my opinion the teenagers,
(aged 16) would have to be in to all of the feminine things.
22/03/13

14. Industry research
The production companies for teen vogue is Condé Nast
publications, this is the same for glamour magazine, as they both
are US magazines. The production company for look magazine is
IPC media.
The editor in chief for teen vogue is Amy Astley. The UK editor for
glamour magazine is Jo elvin, this magazine has many other
editors as it is published in several other countries. The editor for
look magazine is Ali hall and the publisher is Tammie lley.
all of these magazines usually have different stars on the front
cover, these depend on what they have done or if they have had
a good outfit on. Also it depends on the county and where the
stare is from, for example teen vogue is American, on the front
was Nina Dobrev and she is Canadian American
22/03/13

15. Publications
Teen vogue
Total circulation: Look magazine
1,029,336 Frequency: weekly
Frequency : monthly Country: united kingdom
Country: united states Language: English
Language : English First issue: February 2007
First issue:
February/march 2003
Glamour magazine
Total circulation: 2,304,146
Frequency: monthly
Country: united states
Language: English
First issue: April 2001
Year founded: 1939
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16. Reviews
This review is taken from
http://www.epinions.com/review/Teen_Vogue_Magazine_Magazines/content_421864574596
Pros: Current fashions, articles geared toward teens.
Cons: Lots of ads, too many designer ads with unaffordable clothing for teens.
The Bottom Line: If you are into keeping up with teen fashions,
this magazine covers it and then some! Overall, I like this magazine and the concept of it. It has
some nice articles that make the
magazine more balanced and not just a magazine to thumb through and look at the
pictures of new fashions. There are a few things that I do not like about the magazine.
The first is some of the ads are very unrealistic for teens. I've seen numerous designer ads
for things that a teenager would not buy because they couldn't afford it. Some of the
items are not even teen related. I can only assume the advertisers are trying to hack into the
teen's parents by placing these ads. I know that I always looked through teen magazines before
they were given to my girls for reading to see what the content was. In a recent issue, there
was a handbag (that I really don't think a teen would use) featured in an ad. I looked the
designer up on the internet to find that this handbag retailed for $345.00. This is not marketing
towards most teens. There are very few that could afford a handbag like that or have a parent
that would buy it for them. the same can be said for a teen buying a Ralph Lauren dress.
22/03/13

17. This review is taken from http://www.dooyoo.co.uk/magazines-newspapers/looks-
magazine/1590173/
Product:
Look Magazine
Date: 19/09/11
Rating: 4 stars
Advantages: Great read
Disadvantages: a little too invasive in celebrities lives
I read the stories in there too but sometimes find myself saying 'I don't really care'
or 'why should people need to know this' which is a little annoying but still doesn't
stop me reading the articles. The only part that I normally skip over is the part
about the celebrities love lives as, to be honest, I really don't care what they are or
are not doing with their love lives. It is their business and nobody else's in my
opinion so I do not normally read that page. I also find that if I do read this page, I
do not know the names of most of the 'celebrities' that are named there anyway. I
recommend this magazine to any young women who love to read about fashion
and who want to know what is going to be the new clothing trends. It is a great
read and gives you some clothing ideas sometimes too!
Summary: great fashion magazine that is worth the money
22/03/13

18. This came from http://www.epinions.com/review/magsGlamour/content_129399033476
Pros: great articles and tips
Cons: way to many ads
The Bottom Line: Over all this magazines still carries lots of good article and helpful tips,
despite the increase of ads over the years
I have been reading Glamour on and off for years. One of the best things I like about this
magazine is the informative and educational articles that I have come across throughout
the year. One of the draw backs that I have found is that I have to weed my way thought
the advertisements to find those interesting articles.
Over the years I have found several very informative and entertain, as well as useful tips
and articles that get the mind thinking. Ever have that pimple that you wish would just
disappear. In last months issue I found a tip that would make blemishes almost disappear.
Tips on better ways to take care of your skin, things that you didn’t know about our
health, as well as celebrity interviews, are just a few things that are found that I enjoy
about this magazine.
It seems these days a lot of magazines have more and more ads and fewer articles. This is
one of the things I seem to notice about this one that over the years I have found it
difficult to find an article that I am looking for because it is buried in all the magazines ads.
Ok lets face it the only ad that really caught my attention in this magazine was a few
months ago was an ad for Ford, which stood out in this type of magazine, other wise I end
up skimming over them trying to find the article I am looking for, or ignore it because I
could swore that I saw that same ad a few pages back. 22/03/13

19. Audiences
I would say that the target audience for my magazine is teenage girls and
young adults, aged 15 – 20. I think that they would be interested as they could
like fashion and gossip. The people that would be interested should like the
feminine things, so the soft colours, fashion, the romantic films and chic flicks,
gossip and they should read magazines, so the target audience for my
magazine would be the typical teenage girls. I would say that any one older
than 20 might like just to read the articles and to read about the fashion, I
would also say that people aged below 15 could be interested in this magazine
as they might like to keep up to date on what there favourite star has been
doing, also they might be in to the fashion, make up and the gossip as all girls
like to gossip about different things. As my target audience is for teenagers
and young adults I would say that the colours I would use would be suited
towards them and so the content would be suited towards them as well, this
is because if the colours aren't feminine then they might not like it as it does
not appeal to them, also if the content of the magazine was not feminine then
they might not buy it resulting in the loss of sales. Also I think they would be
attracted as they would have their favourite star on the front, I think that this
connotes that they find their favourite star strong and inspiring.

20. Questionnaire results
I learnt that from my survey most people
are interested in magazines and they read
them monthly. I also found out that most
people are attracted to a magazine
because of the content and what is on the
front e.g. bright colours and who the
celebrity is on the front cover. I also found
out that most of the people who answered
my survey are in to fashion magazines.
My results have influenced me to change
the colours on my magazine as they were
kind of light, also I would make the text
bigger and brighter, to attract more of an
audience.

21. Target audience profile
Female, aged between 15 – 20.
They should be in years 11 and up as any one young might not want to read
this magazine.
Occupation, is a student.
The nationality would be British as my magazine would be based in the UK.
Hobbies and interests would be hanging out with friends and reading
magazines, I think that they also should have a wide range of media.
Interested in reading fashion magazines and reading gossip. Also they
would read magazines monthly and they should like general magazines, like
ok and look. They would be the kind of people that like to gossip and they
like to be with their friends, also they would be the type of people that are
out going and generally loud and some times quiet. So they are your typical
teenagers. I think that they would like this magazine as it would attract
them because of the bright colours, the bold text, content and the celebrity
on the front.

22. Theory's
I think that the two step flow theory would fit in to my magazine as I
would be giving them information about fashion, hair and gossip. If
the target audience then reads this magazine they could show their
friends the clothes or they could tell them the gossip about a
celebrity. This would be the two step flow theory because a
celebrity has been in the news and the people who read it tell their
friends about it, they could also tell a family member.

23. Planning my text
I want my magazine to be a fashion magazine, some possible titles and
logos for my magazine are:
BEAUTIFUL YOU
This title would make women stunning
feel good about them self's but
it sounds like its for older
people as the tile sounds
boring.
This magazine title could be
suited towards a teen
audience as it uses words
that they use, also it is short
and does not sound boring.
Gloss This magazine title sounds like it is
suited towards a teen audience,
also for young adults. It sounds up
beat and happy also short and
snappy.

24. The narrative/stories,
target audience and stars
The stories I would put in my magazine are how to get the look, how to
have the perfect hair, stories about celebrities and what they have been
wearing, advert pages on where to get the best make up and clothes,
interview with a star and what is in this season. I would put these in my
magazine because I think that the target audience would like to keep up
with the latest fashion and they would want to know about the gossip.
The target audience for my magazine is teens and young adults, I think
they would like my magazine because they would be the type of people
that fashion and gossip appeals to.
Also in my magazine we would interview a range of different celebrities,
we would decide what celebrities to put in depending on who has been
popular each month.

25. Articles and contents draft
The font that im going to do for this is calibri, but in different sizes.The
magazine would be packed with this to keep the audience happy, they
will be things like interviews, pictures of their favourite celebrities and
fashion secrets. Due to this the contents page would look something
like this:
Contents The articles I would include
1.Contents 11. Advert are ones about celebrities
2.Best makeup 12. Events-breaking and things that they have
3.Interview dawn red carpet done. Also I would include
4.Advert 13. Up coming events things about how to get the
5.Celebrity stories 14. Puzzles look, the best makeup and
6.Advert 15. High street bargains outfits.
7. Best clothes 16. Advert
8.Interview 17. Competition
9.Pictures 18. Answers
10. Get the look 19. Advert

26. Magazine layouts
As you can see all of these magazine layouts that I would
Like similar to each other as these are what most fashion
Magazine look like, they may look the same on the out side
But the content would be different. All of these are simple as they
Are basic plans that I made for my magazine front cover.