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- 3. Masthead- is bigand bold to attract the audience because if it was small then no one would notice.it is also, on the side which you don’t see in any front cover magazines this is to make this magazine different to any of the others. Red hair makes her unique and not many magazines have models with red hair. This is a way of letting people know that even if your different from everyone else you can still go places and being recognised for being different is a good thing. Another reason why they would have used red hair is to represent love and also danger this could mean that people are scared to be and wear what they love because of people that would judge them. There is not much writing in this front cover this is so that the audience focus mostly on the image rather then the texts. This magazine is known for having front covers that only show one eye. This is what separates this magazine from the rest because without even seeing the masthead people will already recognise what the magazine is whereas every other magazine has a similar image to each other. Rarely are big jewerlly seen on people on front covers. The crown indicates power, legitimacy, honour and glory. This magazine is aimed for teenagers and young adults, It is clear to see what audience this magazine is aimed for because of the bright and extravagant colours and also what kind of style the model has.
- 5. For my magazineI will need images of people who have an urban dress sense and also a casual style this way I can compare the too and have a wide variety of different styles for the audience to look at and read about they can then take fashion inspirations from these people and also, I will be adding in what shops the pieces of clothing's are from this way if they like something they see they can purchase it from using the information in my magazine.
- 6. To try andachieve real looking and natural photos I will be visiting places that have an urban vibe to them because this is the thing my target audience will like to see the most. I will be taking pictures of people that I think have an urban/retro style to them and will be placing them as images for my magazine I will ask them where each of there clothing's are from so that I can have that information in my magazine for my audience. I will be using photos to adjust the images and put them into a background that will suit my magazine because in some of th4r images from outside the background wont look that appealing to the audience. Also, form using Photoshop I will be able to edit the pictures that I gave taken and make them look exactly how I and my target audience would want them to look even if that is adjusting only small things. It is a great way to turn a good image to an even better one.
- 7. The layout ofa fashion magazine is very different to other normal type magazines because they have to use a lot of images so the audience can understand what type of clothing they are talking about in the actual writing of the magazine also, they have to use images and colours that will appeal to their target audience and also lay it out in a way that will appeal to people but still make it look organized and well structured so that the audience have a clear understanding with what is going on and what images goes with what section on the article. The colour scheme is going to be bright colours but also, have a few dark colours in there it depends on what the person being photographed is wearing and then from there you decide what kind of background and font colours you will need to suit the images.
- 8. Case studyVogue wasfounded in 1892 by Arthur Baldwin Turnure, an American business man it was a weekly newspaper in the United States, sponsored by Kristoffer Wright. the first issue was published on December 17 of that year, with a cover price of 10 cents by now the price of a vogue news paper has gone up by $3.50 because of its popularity and how big it has become since the start. The magazine’s volume became thicker and its main focus was turned on women. In1932 the American Vogue for the first time ever had placed a colour photography on its cover this was a big deal because not much magazines had colours in them. Since the first vogue magazine it has completely changed and become more creative, emancipated and sexy. The Devil Wears Prada movie, had finally turned Vogue into Nr1 Fashion Magazine of the World, not just reflecting fashion trends, but effectively shaping them. The magazine was not based in America but it started to become world wide with country's like; India, Russia, China, UK The British Vogue was the first international edition. Every June since 2001 during the Moscow International Film Festival Vogue gives its Award for Best Styling in a movie. Vogue reportedly makes $2 million annually and is worth around $35 million this is because it is one of the biggest magazines ever made and because of the use of the biggest celebrities such as Kim Kardashian, Beyoncé this brings in more audiences that know of these celebrities. Inside a vogue magazine would be fashion ideas and inspirations. The colour scheme for vogue is always different and unique. Target audience for vogue are 38 year olds the reason for this is because vogue has clothing pieces that are very expensive and high end so they target it to women who have the money to buy the clothing's.
- 9. Case study 2 i-Dis a British magazine dedicated to fashion, music, art and youth culture. i- D was founded by designer and former Vogue art director Terry Jones in 1980. i-D has built its reputation on being a consistent source of inspiration in fashion culture. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. more than 30 years, its editorial content still manages to surprise and inspire. The wink and smile on each front cover – a graphic representation of the magazine's logo – have become integral to the i-D identity. Over 300 of the world's fashion elite, the great and the grounded, have given i-D a cheeky wink, from the likes of Madonna, Tom Ford, Chloë Sevigny, Björk, Tilda Swinton, Drew Barrymore, Lil' Kim, Naomi Campbell and Kate Moss. -D features people in fashion, music, art, clubs, film and every other creative field, and has prided itself on being the first to scout talents such as Wolfgang Tillmans, Nick Knight, Dylan Jones, Juergen Teller, Caryn Franklin and Craig McDean, who all started their careers here. Madonna, Kanye West, Raf Simons, Grace Coddington, Karl Lagerfeld, Kate Moss, Carine Roitfeld, Naomi Campbell, Selena Gomez, Victoria Beckham and Tom Ford have all appeared on the cover of i-D magazine.it is targeted to both men and women however, the target audience is predominantly middle aged women between 18-34.it began off as a fanzine dedicated to the street style of the punk-era London and embarked on a journey that revolutionised not only the world of fashion publishing but, fashion it-self. I-D continues to encourage creativity and to shout out for young youth culture. Therefore I-D has become one of the most recognised and diverse magazines in the world. This magazine is very similar to the magazine that I am looking to do and also we have the same target audience.in this magazine it gives me a clear understanding of what kind of images and colours I have to use to make it appeal to my target audience.
- 10. Case study 2 i-Dis a British magazine dedicated to fashion, music, art and youth culture. i- D was founded by designer and former Vogue art director Terry Jones in 1980. i-D has built its reputation on being a consistent source of inspiration in fashion culture. i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, and has broken ground defining it too. more than 30 years, its editorial content still manages to surprise and inspire. The wink and smile on each front cover – a graphic representation of the magazine's logo – have become integral to the i-D identity. Over 300 of the world's fashion elite, the great and the grounded, have given i-D a cheeky wink, from the likes of Madonna, Tom Ford, Chloë Sevigny, Björk, Tilda Swinton, Drew Barrymore, Lil' Kim, Naomi Campbell and Kate Moss. -D features people in fashion, music, art, clubs, film and every other creative field, and has prided itself on being the first to scout talents such as Wolfgang Tillmans, Nick Knight, Dylan Jones, Juergen Teller, Caryn Franklin and Craig McDean, who all started their careers here. Madonna, Kanye West, Raf Simons, Grace Coddington, Karl Lagerfeld, Kate Moss, Carine Roitfeld, Naomi Campbell, Selena Gomez, Victoria Beckham and Tom Ford have all appeared on the cover of i-D magazine.it is targeted to both men and women however, the target audience is predominantly middle aged women between 18-34.it began off as a fanzine dedicated to the street style of the punk-era London and embarked on a journey that revolutionised not only the world of fashion publishing but, fashion it-self. I-D continues to encourage creativity and to shout out for young youth culture. Therefore I-D has become one of the most recognised and diverse magazines in the world. This magazine is very similar to the magazine that I am looking to do and also we have the same target audience.in this magazine it gives me a clear understanding of what kind of images and colours I have to use to make it appeal to my target audience.