The proposal is for a 9-10 page comic book telling the story of Herbie the racing car. Key details covered in the proposal include the dimensions and export format of PDF, an overview of the story, production methods using Photoshop, the intended audience of 2-6 year olds in the UK, and a deadline of October 16th. Strengths highlighted in the feedback include a well detailed description, a story suitable for children, and clear production methods. Areas for improvement include elaborating why children prefer images and providing more resolution to the story. The idea generation shows a relevant selection of images and characters are named, while further developing setting concepts could have strengthened it.