Vortex Creative is looking for a young apprentice with creative skills, who knows their target audience, and has excellent organizational abilities. The ideal candidate will be able to understand who would be interested in different magazines based on factors like the age, gender, nationality, interests and job/education level of the depicted people and topics featured on the covers. Several examples are provided of analyzing magazine covers to determine characteristics of the target readership.

1. • Vortex Creative are looking for their Next Young apprentice
• They are looking for someone with creative skills
• Knows their target audience
• Can sell their magazines
• Excellent organisation skills

2. Target Audience
Age range
Gender
Nationality
(where are
they live)
Race (their
heritage)
Interests
Job/Student

3. Target Audience - Distinction
Age range I can tell that 24-35 Year Olds would buy this magazine
because there is a picture of a women on the front cover
around that age.
Gender I cane tell this magazine will attract females as there is a
woman on the front cover. There are many stories on the
front cover about style, fashion, dieting and make up which
is what females stereotypically are interested in.
Nationality I can tell that the consumer lives in UK, USA or India as the
(where are language is in English.
they live)
Race (their I can see the magazine is for Asian women as the masthead
heritage) is called ‘Asiana’ and the woman in the front cover is Asian.
Interests The article on the magazine are about; style, fashion, hair,
make-up, marriage, dieting, celebrity interviews, children,
men, career and money, these would be the interests of the
reader.
Job/Student The person who would buy this magazine, will most likely
be a working women in a high paid job. This is because the
magazine is expensive at, £4.50. Also there is a article
about career and babies. There are also pound signs £££s
which shows that the reader earns and cares about money.

4. Target Audience
Age range I can tell people who are
teenagers would pick up this
magazine and read it.
Gender I can tell girls read this
magazine because its pink
and grilie and things about
boys
Nationality I think people from England
would buy this magazine
(where are because it’s in english.
they live)
Race (their People who are white or
mixed race because
heritage) beyonce on the front cover
and she is mixed race.
Interests Looks like girls who like
fashion and boys and a bit
of gossip.
Job/Student The person who would buy
this magazine, will most
likely be a young student.
This is because the
magazine is not expensive
at, £2.00.

5. Target Audience
Age range I can tell that 11-16 Year
Olds would buy this
magazine because there is a
picture of Taylor launter on
the front cover who all
young girls love.
Gender I can tell this magazine will
attract girls as there is taylor
on the front cover. There
are many stories on the
front cover about style tips,
fashion, boys and make up
which is what girls are into.
Nationality Any nationality
(where are
they live)
Race (their
heritage)

6. Target Audience
Age range 35-50
Gender Male and female
Nationality england
(where are
they live)
Race (their English because the
heritage) writing is in english
Interests Gardening or
outdoors
Job/Student job

7. Target Audience
Age range 20+
Gender This magazine would be for
men because the title is
Mens health
Nationality The reader of this magazine
would live in Australia, as
(where are the magazine says
they live) ‘Australian men's health’
Race (their Mainly attracts white and
black people because the
heritage) man on the front is white
(no Chinese people)
Interests Keeping fit/healthy because
it has all information about
health and it has a man on
the front cover with a six
pack
Job/Student People who read this
magazine would probably
have Job or maybe be older
students

8. Target Audience
Age range People of the age of 27-38
because its for older people
Gender I think men will buy this
magazine because its about
mens fashion and gives
advice to men
Nationality I think people from India will
buy this magazine because
(where are its called Bollywood and in
they live) Indian writing
Race (their People from India will read
this magazine, because
heritage) English people wouldn’t
want to read about Indian
fashion
Interests People who like fashion and
have there own house will
like this magazine
Job/Student People who have Jobs will
buy this magazine because
students wouldn’t find it
interesting and they talk
about houses

9. Target Audience
Age range I think people the age of 10-
16 will buy this magazine
because its about gaming
Gender Boys will buy this magazine
because its all about games
and Xbox's.
Nationality I think people from England
will read this magazine
(where are because its written in
they live) English and people form
England play these games
Race (their Anyone from Europe, they
play these games all over
heritage) Europe
Interests Boys who play games and
computers would buy this
magazine because its about
games and got new games
on the front cover
Job/Student Students would buy this
magazine .

10. Target Audience
Age range I think people aged 5-10
years olds would buy this
magazine
Gender Girls because its pink and
got things that young girls
would read
Nationality England because the
writing is in english.
(where are
they live)
Race (their American or English
because the girl on the
heritage)
front is English/white
Interests Music, Fashion,
Celebrities, young girl
stuff
Job/Student I think a Young Student will
buy this magazine because
its about children's TV and
young stuff

11. Group Awards
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