Maddies pitch and feedback
•
0 likes•42 views
The document discusses a student's pitch for an advertisement about mental health in college students. The student received feedback on their initial pitch, which suggested adding more detail about one student struggling with their mental health due to college workload, and their friend helping by suggesting listening to music. Based on this feedback, the student updated their pitch to show one student struggling with college work and experiencing poor mental health as a result, with their friend then suggesting listening to music to improve their mental health. Additional feedback on the updated pitch praised the increased detail and focus on spreading mental health awareness to younger people.
Report
Share
Report
Share
Download to read offline
Recommended
Rationale
The document contains ideas for three mental health awareness advertisements. The first would show the daily struggles of school/college using a time-lapse format. The second would follow a man struggling with work and declining mental health. The third would show a student failing classes due to mental health issues. All three ideas link to the theme of taking a break. Storyboards would illustrate the ideas. The target audience is teens and young adults aged 15-19 who experience mental health issues.
Rationale
The document outlines three potential advertising ideas focused on mental health and taking breaks. The first idea shows the daily struggles of school as overwhelming. The second shows a man struggling with ideas for his work and becoming depressed. The third shows a man failing his course and getting depressed before taking a break. The document then discusses plans to illustrate the ideas through storyboards, including simple locations of college and home, focusing on non-diegetic sound and editing techniques like cutting and warp effects. It believes the campaign could be successful at getting its grounded message across through repetitive yet sped-up shots and a concluding message.
Audience research
The document summarizes the results of a survey about music video viewing habits. It found that the target audience is people aged 16-20, mostly female. Most viewers watch music videos on YouTube because it allows easy, high-quality access. Over half of respondents preferred music videos that convey a deeper meaning or message rather than just visuals or a generic love story.
Audience questionnairre
The document summarizes the results of a questionnaire given to the target audience of a music video being produced by a college student. Key findings include:
- The primary target audience is 12-17 year olds, with some college students.
- Most respondents were female, so the research is more specific to females.
- Plans to include dialogue at the beginning are reconsidered based on the research.
- The most popular genre is pop music, and the chosen song has a pop sound.
- Using multiple locations and a longer video length will keep viewers engaged.
Lifemusic cic
Transcript of a 10 minute 'provocation' given by Laura Cousins and Clare Tarling at the Arts and Health South West conference in November 2015.
Pitch
Lucy Fleming has decided to name her new music magazine "Beat" because it suggests music and pop/R&B genres in a short, memorable name. She chose a pink, black, and white color scheme based on survey results showing their popularity. Her target audience is teenagers and young adults aged 15-20, as her survey showed they listen to and would purchase a magazine on pop and R&B music.
Survey analysis
The document summarizes the results of a survey about music magazine preferences. It analyzes responses about the target audience's age (mostly older teens aged 15-18), gender (female), music genres of interest (pop and R&B), preferred price range (£1.50-£3.00), and desired frequency (monthly). This information allows the document's author to define the target audience and plan a music magazine tailored to their interests.
Analysis of survey results
A survey of 20 people aged 15-22 about their preferences for pop music videos found that 15 were female. This suggests pop music targets females more than males. Most common interests were socializing with friends, going to the cinema, and shopping. Respondents listened to pop music daily and preferred music videos between 3-4 minutes with themes of fashion, hair, pink/white colors, and narrative storylines. Favorite artists were One Direction, known for narratives, and Little Mix, known for dancing, fashion, and portraying life as a party.
Recommended
Rationale
The document contains ideas for three mental health awareness advertisements. The first would show the daily struggles of school/college using a time-lapse format. The second would follow a man struggling with work and declining mental health. The third would show a student failing classes due to mental health issues. All three ideas link to the theme of taking a break. Storyboards would illustrate the ideas. The target audience is teens and young adults aged 15-19 who experience mental health issues.
Rationale
The document outlines three potential advertising ideas focused on mental health and taking breaks. The first idea shows the daily struggles of school as overwhelming. The second shows a man struggling with ideas for his work and becoming depressed. The third shows a man failing his course and getting depressed before taking a break. The document then discusses plans to illustrate the ideas through storyboards, including simple locations of college and home, focusing on non-diegetic sound and editing techniques like cutting and warp effects. It believes the campaign could be successful at getting its grounded message across through repetitive yet sped-up shots and a concluding message.
Audience research
The document summarizes the results of a survey about music video viewing habits. It found that the target audience is people aged 16-20, mostly female. Most viewers watch music videos on YouTube because it allows easy, high-quality access. Over half of respondents preferred music videos that convey a deeper meaning or message rather than just visuals or a generic love story.
Audience questionnairre
The document summarizes the results of a questionnaire given to the target audience of a music video being produced by a college student. Key findings include:
- The primary target audience is 12-17 year olds, with some college students.
- Most respondents were female, so the research is more specific to females.
- Plans to include dialogue at the beginning are reconsidered based on the research.
- The most popular genre is pop music, and the chosen song has a pop sound.
- Using multiple locations and a longer video length will keep viewers engaged.
Lifemusic cic
Transcript of a 10 minute 'provocation' given by Laura Cousins and Clare Tarling at the Arts and Health South West conference in November 2015.
Pitch
Lucy Fleming has decided to name her new music magazine "Beat" because it suggests music and pop/R&B genres in a short, memorable name. She chose a pink, black, and white color scheme based on survey results showing their popularity. Her target audience is teenagers and young adults aged 15-20, as her survey showed they listen to and would purchase a magazine on pop and R&B music.
Survey analysis
The document summarizes the results of a survey about music magazine preferences. It analyzes responses about the target audience's age (mostly older teens aged 15-18), gender (female), music genres of interest (pop and R&B), preferred price range (£1.50-£3.00), and desired frequency (monthly). This information allows the document's author to define the target audience and plan a music magazine tailored to their interests.
Analysis of survey results
A survey of 20 people aged 15-22 about their preferences for pop music videos found that 15 were female. This suggests pop music targets females more than males. Most common interests were socializing with friends, going to the cinema, and shopping. Respondents listened to pop music daily and preferred music videos between 3-4 minutes with themes of fashion, hair, pink/white colors, and narrative storylines. Favorite artists were One Direction, known for narratives, and Little Mix, known for dancing, fashion, and portraying life as a party.
Interview
The interviewee enjoys reading music magazines to stay updated on new albums and artist gossip. They believe the most attractive part of a magazine is the cover page, which should entice readers about the magazine's contents. Their favorite artist is Madcon because they enjoy his hip hop music and popularity. The interviewee recommends including promotional items like CDs or t-shirts with magazines to gain more interest, and advertising magazines online through popular sites like Facebook and Google to reach broad internet audiences.
Audience profile
- The target audience for the magazine is boys and girls ages 8-21 who enjoy pop music and celebrity gossip. They are attracted to content that entertains and provides facts about their interests.
- Based on survey results, the typical fan is female. They want posters, free gifts, and attractive imagery in the magazine.
- Most fans preferred a price of £0-£2 for the magazine, so the price was set at £1.29. Fans who buy at this price tend to socialize with friends on weekends, showing how social and educational experiences can influence interests.
Analysis of survey
The document summarizes the results of a survey conducted to gather feedback on a proposed new music magazine. Key findings from the survey include:
- The target audience should be young adults aged 16-24.
- Features like advertising, quizzes, and the ability to order music/goods directly from the magazine should be included.
- Popular artists like Katy Perry, Rihanna, Olly Murs and The Script could be featured on the cover and in interviews.
- Based on the feedback, the magazine will be titled "Flavor" and priced at £2.99, targeting young teenagers as readers.
Questionnaire summary
The target audience for the magazine is 11-20 year olds equally split between males and females. The research found they enjoy loud, fast-paced music and clothing associated with the genre. To appeal to this audience, the magazine should feature many pictures and vibrant colors, as well as freebies and artist interviews to encourage interaction.
Magazine treatment
The magazine will focus on popular music, especially R&B artists, and will target 16-18 year-olds. It will cost £1.99 to appeal to students. The front cover will feature up-and-coming artists to interest young people in new trends. In addition to music content, the magazine will include a fashion element that complements music. Extensive planning will ensure the name, colors, and overall design suit the target audience.
What have you learned from your audience feedback
1) Audience feedback helped the creator improve their music video by highlighting what was effective and what could be improved.
2) Feedback indicated that some shots needed better lighting or to be shortened for better pacing. The green screening was effective.
3) The creator collected feedback from classmates, teachers, and adults both in and outside of their target audience of females aged 13-24. Feedback confirmed the video appealed most to younger viewers who could relate to the breakup theme.
Magazine questionnaire results
The document contains the responses to a survey conducted to help plan a new music magazine. It summarizes the key findings:
- The target audience for the magazine is ages 16-30 based on respondents' ages.
- Most respondents buy music magazines monthly or never, indicating a gap that could be filled.
- Half of respondents are willing to pay £2-£3, so the magazine should be priced in this range.
- Interviews and reviews are the most desired types of content, so they should be emphasized.
- Red and black are the most associated colors with rock music and should be featured in the magazine's style.
Who would be the audience for your media product?
The target audience for the magazine is 15-17 year olds who enjoy indie rock music. The magazine aims to fill a gap by targeting this narrow demographic, which is particularly price-conscious. It was designed to be affordable and released monthly to accommodate its target audience's spending habits and potential lack of steady income. Females responded more to an initial questionnaire, but the magazine aims to appeal to both male and female teens equally through its music coverage in order to achieve a wider readership.
shjfeb
- The questionnaire results showed that more female respondents listened to music magazines than male, but male listeners were still a large portion, so the magazine will use a gender-neutral design.
- The primary target audience is 16-18 year olds, so the magazine will focus more on them than the 21-30+ secondary audience with content like music gig listings.
- The most popular genres were pop and rock, which match the magazine's focus, so these will get more coverage than other genres like R&B or indie rock to appeal to a wide audience.
- Billboard and Vibe magazines were popular references, so their styles and layouts will be researched to help guide the design of the new magazine.
Interview mom
The document discusses an interview for a management position at Sony Music Entertainment. The interviewee believes they would be a good fit for the role because of their experience working with people and understanding how to manage and motivate them. Some key experiences discussed include having to fire an employee for theft in a previous role. The interviewee emphasizes skills like leadership, communication, and being knowledgeable as important for managers. They view guiding employees to success as the most satisfying part of managing while criticism is the most challenging.
Media Evaluation Q 4&5
The document discusses audience research conducted for a film about a 16-year-old girl named Maria dealing with mental health issues while taking her GCSE exams. The intended audience was teenagers aged 13-19 who would be able to relate to Maria's situation. To attract this audience, the filmmaker distributed a questionnaire asking what makes people relate to films and their perceptions of mental health, then incorporated this feedback into the film by making Maria a relatable teenage protagonist experiencing common mental health challenges.
Article text from double page spread
Mia was interviewed about her experience in the music industry. She finds it exciting but overwhelming to be part of the music industry today. She has always wanted to be a singer since she was young and was inspired by British indie bands like Oasis. Mia acknowledges that being a musician can be difficult but says it gets easier with determination. Her favorite part of pursuing music is meeting new people through touring, but her least favorite part is spending long periods of time away from family and friends. She advises aspiring musicians to be truly dedicated to their craft, treat it like a serious career, and to build their fan base while also having a day job.
Questionnaire results
The document summarizes the results of a survey given to 20 people about their music preferences and magazine reading habits. It found that most respondents were female aged 15-17 who listen to music on their phones and enjoy pop, rock, and rap genres. Most read Q and Vibe magazines and are willing to pay £1.50-£2 for a music magazine. The survey will help the author design an appealing new music magazine for this target audience.
Media questionnaire feedback
The document provides results from a questionnaire given to 10 people ages 16-18 on topics related to music magazine preferences. Key results include:
- Indie music was the most popular genre, but pop would appeal to more people.
- Cover stories and pictures most attract buyers to magazines.
- Most purchase magazines weekly or monthly.
- £1-2 was the most popular price range.
- Information on tours and festivals is preferred over fashion or horoscopes.
- The target audience age range is 16-17 years old.
1. initial plans final
Kieran Bradley is planning an initial radio show about motivation for young people aged 15-24. The show will discuss staying motivated through school, college, university and life in general. It will also talk about personal and listener goals. Positive, motivating music will be played to enhance mood and outlook. Kieran also plans future shows, including an audio book about how powerful music can be in changing mood and perspective, and a television show review of "Good Karma Hospital" also targeted at young people aged 15-24.
Factual proposal
Alfie Jones proposes creating a fanzine about mental health aimed at 16-24 year olds. They will take photos on their iPhone and edit them in Photoshop. The fanzine will feature 2-3 interviews about mental health to raise awareness and educate young people. Alfie has experience with Photoshop from previous projects and conducting interviews. They will research mental health topics and fanzines for inspiration. The project will be evaluated through weekly reflections and a final self-evaluation.
Target audience research – Analysis of survey results
This is a slideshow that presents my analysis of the survey results. This is for my AS media coursework.
Primary research
The document summarizes the findings from a survey on mental health awareness. The survey asked 10 people questions about their demographics, knowledge of mental health issues and charities, and what they would like to know more about. Key findings included that most respondents were younger females, over 60% were unaware of Mental Health Awareness Week, and the majority had seen campaigns or posters in places like doctors offices but not as widely. Respondents indicated a willingness to donate to mental health charities and a desire to know more about available support and specific mental health issues and conditions. Only 2 respondents knew any facts about prevalence of mental health issues.
Design Thinking ppt
The document discusses the increasing mental stress among youth and proposes solutions. It begins by outlining the problem - rising rates of mental stress, anxiety, and suicide among 15-30 year olds. Next, it discusses potential causes like unemployment and presents insights from research interviews with youth. Several solution ideas are then proposed, including an "Appli Mentally" app that allows anonymous meetings between users to share experiences. It would include features like tracking mental health over time, exercise guides, and donations. The document concludes by noting the solution was not tested but feedback suggests it could effectively address the challenge of mental stress.
Survey responses
The survey responses showed that most respondents were male students aged 13-17 living in or near York, England. While not religious themselves, most respondents respected religion. Responses were mixed on whether society is safe or scary and on the benefits of social media. To appeal to this diverse audience, the campaign product will address common social issues in a gender-neutral way and use informal language, images, and limited text. The message will start locally but aim to spread more broadly.
Smile campaign brief
The document provides a brief for a campaign called "The Smile Campaign" for the mental health charity Mind. The brief outlines that Mind wants to encourage people to smile as it can reduce stress. It identifies the target audience as those aged 12-18 as mental health issues are prevalent in schools. Research presented finds high rates of depression in Sunderland and increasing mental health issues among students in the North East of England. Additional research discusses how smiling can reduce stress through neurotransmitters and impact others through a "ripple effect". The brief aims to help develop ideas for a podcast/advert to promote smiling and stress reduction for Mind.
Smile campaign brief 1
This document provides background information on the client, Mind charity, and their Smile Campaign. Mind is a mental health charity in England and Wales that was founded in the 1940s. Their Smile Campaign aims to encourage smiling to reduce stress and boost mood. The target audience is broadly defined as the creator's own community. Research presented finds high rates of depression, stress, and mental health issues among teenagers and in Sunderland specifically. Articles also discuss how smiling can reduce stress through neurotransmitters and create a positive ripple effect. This information will help the creator develop ideas for a podcast or print ad that represents Mind's values and appeals to stress and mental health issues among teenagers.
More Related Content
What's hot
Interview
The interviewee enjoys reading music magazines to stay updated on new albums and artist gossip. They believe the most attractive part of a magazine is the cover page, which should entice readers about the magazine's contents. Their favorite artist is Madcon because they enjoy his hip hop music and popularity. The interviewee recommends including promotional items like CDs or t-shirts with magazines to gain more interest, and advertising magazines online through popular sites like Facebook and Google to reach broad internet audiences.
Audience profile
- The target audience for the magazine is boys and girls ages 8-21 who enjoy pop music and celebrity gossip. They are attracted to content that entertains and provides facts about their interests.
- Based on survey results, the typical fan is female. They want posters, free gifts, and attractive imagery in the magazine.
- Most fans preferred a price of £0-£2 for the magazine, so the price was set at £1.29. Fans who buy at this price tend to socialize with friends on weekends, showing how social and educational experiences can influence interests.
Analysis of survey
The document summarizes the results of a survey conducted to gather feedback on a proposed new music magazine. Key findings from the survey include:
- The target audience should be young adults aged 16-24.
- Features like advertising, quizzes, and the ability to order music/goods directly from the magazine should be included.
- Popular artists like Katy Perry, Rihanna, Olly Murs and The Script could be featured on the cover and in interviews.
- Based on the feedback, the magazine will be titled "Flavor" and priced at £2.99, targeting young teenagers as readers.
Questionnaire summary
The target audience for the magazine is 11-20 year olds equally split between males and females. The research found they enjoy loud, fast-paced music and clothing associated with the genre. To appeal to this audience, the magazine should feature many pictures and vibrant colors, as well as freebies and artist interviews to encourage interaction.
Magazine treatment
The magazine will focus on popular music, especially R&B artists, and will target 16-18 year-olds. It will cost £1.99 to appeal to students. The front cover will feature up-and-coming artists to interest young people in new trends. In addition to music content, the magazine will include a fashion element that complements music. Extensive planning will ensure the name, colors, and overall design suit the target audience.
What have you learned from your audience feedback
1) Audience feedback helped the creator improve their music video by highlighting what was effective and what could be improved.
2) Feedback indicated that some shots needed better lighting or to be shortened for better pacing. The green screening was effective.
3) The creator collected feedback from classmates, teachers, and adults both in and outside of their target audience of females aged 13-24. Feedback confirmed the video appealed most to younger viewers who could relate to the breakup theme.
Magazine questionnaire results
The document contains the responses to a survey conducted to help plan a new music magazine. It summarizes the key findings:
- The target audience for the magazine is ages 16-30 based on respondents' ages.
- Most respondents buy music magazines monthly or never, indicating a gap that could be filled.
- Half of respondents are willing to pay £2-£3, so the magazine should be priced in this range.
- Interviews and reviews are the most desired types of content, so they should be emphasized.
- Red and black are the most associated colors with rock music and should be featured in the magazine's style.
Who would be the audience for your media product?
The target audience for the magazine is 15-17 year olds who enjoy indie rock music. The magazine aims to fill a gap by targeting this narrow demographic, which is particularly price-conscious. It was designed to be affordable and released monthly to accommodate its target audience's spending habits and potential lack of steady income. Females responded more to an initial questionnaire, but the magazine aims to appeal to both male and female teens equally through its music coverage in order to achieve a wider readership.
shjfeb
- The questionnaire results showed that more female respondents listened to music magazines than male, but male listeners were still a large portion, so the magazine will use a gender-neutral design.
- The primary target audience is 16-18 year olds, so the magazine will focus more on them than the 21-30+ secondary audience with content like music gig listings.
- The most popular genres were pop and rock, which match the magazine's focus, so these will get more coverage than other genres like R&B or indie rock to appeal to a wide audience.
- Billboard and Vibe magazines were popular references, so their styles and layouts will be researched to help guide the design of the new magazine.
Interview mom
The document discusses an interview for a management position at Sony Music Entertainment. The interviewee believes they would be a good fit for the role because of their experience working with people and understanding how to manage and motivate them. Some key experiences discussed include having to fire an employee for theft in a previous role. The interviewee emphasizes skills like leadership, communication, and being knowledgeable as important for managers. They view guiding employees to success as the most satisfying part of managing while criticism is the most challenging.
Media Evaluation Q 4&5
The document discusses audience research conducted for a film about a 16-year-old girl named Maria dealing with mental health issues while taking her GCSE exams. The intended audience was teenagers aged 13-19 who would be able to relate to Maria's situation. To attract this audience, the filmmaker distributed a questionnaire asking what makes people relate to films and their perceptions of mental health, then incorporated this feedback into the film by making Maria a relatable teenage protagonist experiencing common mental health challenges.
Article text from double page spread
Mia was interviewed about her experience in the music industry. She finds it exciting but overwhelming to be part of the music industry today. She has always wanted to be a singer since she was young and was inspired by British indie bands like Oasis. Mia acknowledges that being a musician can be difficult but says it gets easier with determination. Her favorite part of pursuing music is meeting new people through touring, but her least favorite part is spending long periods of time away from family and friends. She advises aspiring musicians to be truly dedicated to their craft, treat it like a serious career, and to build their fan base while also having a day job.
Questionnaire results
The document summarizes the results of a survey given to 20 people about their music preferences and magazine reading habits. It found that most respondents were female aged 15-17 who listen to music on their phones and enjoy pop, rock, and rap genres. Most read Q and Vibe magazines and are willing to pay £1.50-£2 for a music magazine. The survey will help the author design an appealing new music magazine for this target audience.
Media questionnaire feedback
The document provides results from a questionnaire given to 10 people ages 16-18 on topics related to music magazine preferences. Key results include:
- Indie music was the most popular genre, but pop would appeal to more people.
- Cover stories and pictures most attract buyers to magazines.
- Most purchase magazines weekly or monthly.
- £1-2 was the most popular price range.
- Information on tours and festivals is preferred over fashion or horoscopes.
- The target audience age range is 16-17 years old.
1. initial plans final
Kieran Bradley is planning an initial radio show about motivation for young people aged 15-24. The show will discuss staying motivated through school, college, university and life in general. It will also talk about personal and listener goals. Positive, motivating music will be played to enhance mood and outlook. Kieran also plans future shows, including an audio book about how powerful music can be in changing mood and perspective, and a television show review of "Good Karma Hospital" also targeted at young people aged 15-24.
Factual proposal
Alfie Jones proposes creating a fanzine about mental health aimed at 16-24 year olds. They will take photos on their iPhone and edit them in Photoshop. The fanzine will feature 2-3 interviews about mental health to raise awareness and educate young people. Alfie has experience with Photoshop from previous projects and conducting interviews. They will research mental health topics and fanzines for inspiration. The project will be evaluated through weekly reflections and a final self-evaluation.
Target audience research – Analysis of survey results
This is a slideshow that presents my analysis of the survey results. This is for my AS media coursework.
What's hot (17)
Target audience research – Analysis of survey results
Target audience research – Analysis of survey results
Similar to Maddies pitch and feedback
Primary research
The document summarizes the findings from a survey on mental health awareness. The survey asked 10 people questions about their demographics, knowledge of mental health issues and charities, and what they would like to know more about. Key findings included that most respondents were younger females, over 60% were unaware of Mental Health Awareness Week, and the majority had seen campaigns or posters in places like doctors offices but not as widely. Respondents indicated a willingness to donate to mental health charities and a desire to know more about available support and specific mental health issues and conditions. Only 2 respondents knew any facts about prevalence of mental health issues.
Design Thinking ppt
The document discusses the increasing mental stress among youth and proposes solutions. It begins by outlining the problem - rising rates of mental stress, anxiety, and suicide among 15-30 year olds. Next, it discusses potential causes like unemployment and presents insights from research interviews with youth. Several solution ideas are then proposed, including an "Appli Mentally" app that allows anonymous meetings between users to share experiences. It would include features like tracking mental health over time, exercise guides, and donations. The document concludes by noting the solution was not tested but feedback suggests it could effectively address the challenge of mental stress.
Survey responses
The survey responses showed that most respondents were male students aged 13-17 living in or near York, England. While not religious themselves, most respondents respected religion. Responses were mixed on whether society is safe or scary and on the benefits of social media. To appeal to this diverse audience, the campaign product will address common social issues in a gender-neutral way and use informal language, images, and limited text. The message will start locally but aim to spread more broadly.
Smile campaign brief
The document provides a brief for a campaign called "The Smile Campaign" for the mental health charity Mind. The brief outlines that Mind wants to encourage people to smile as it can reduce stress. It identifies the target audience as those aged 12-18 as mental health issues are prevalent in schools. Research presented finds high rates of depression in Sunderland and increasing mental health issues among students in the North East of England. Additional research discusses how smiling can reduce stress through neurotransmitters and impact others through a "ripple effect". The brief aims to help develop ideas for a podcast/advert to promote smiling and stress reduction for Mind.
Smile campaign brief 1
This document provides background information on the client, Mind charity, and their Smile Campaign. Mind is a mental health charity in England and Wales that was founded in the 1940s. Their Smile Campaign aims to encourage smiling to reduce stress and boost mood. The target audience is broadly defined as the creator's own community. Research presented finds high rates of depression, stress, and mental health issues among teenagers and in Sunderland specifically. Articles also discuss how smiling can reduce stress through neurotransmitters and create a positive ripple effect. This information will help the creator develop ideas for a podcast or print ad that represents Mind's values and appeals to stress and mental health issues among teenagers.
PITCH NHS PROJECT.pptx
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design effective ads that educate youth on alcohol's impacts for the NHS client.
PITCH NHS PROJECT.pptx
The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design ads that spread awareness of alcohol's short and long term effects on the body and mind for this age group.
Smile campaign rationale updated
This document outlines a campaign for Mind, a mental health charity, targeting 15-25 year olds. Research was conducted through surveys to understand the target audience. The campaign includes a TV advertisement showing a day in the life of a teenager dealing with stresses and coping mechanisms. A podcast was also proposed where the creator discusses struggles and coping strategies with another person. The goal is to make listeners feel less alone and encourage healthy coping. The campaign aims to appeal to the interests and needs of the target demographic based on the survey research.
Nhs pitch
Euan Kearney was tasked with creating a campaign to promote health services at QE Sixth Form College and raise awareness of an anti-smoking service. Over 25% of students admitted to smoking daily. Research found that around 50% of students were unaware of available services. The campaign aims to make students want to use the services by addressing barriers like awareness, interest, and desire. Euan created a "QE Health" brand and campaign including posters, a magazine, and a bus stop advertising to target students aged 16-18 about the informal anti-smoking support drop-in sessions.
Evaluation
The document provides an evaluation of a project exploring how creatives have responded to social issues like drug abuse. The author created a campaign with a TV ad and poster targeting teenagers and parents about the risks of drug use. Feedback indicated the target audience and message were appropriate but the ad could be more shocking. The author's research on existing anti-drug campaigns informed the project and helped make it emotionally impactful.
Smile brief
The document provides information about a campaign brief for the mental health charity Mind. Mind's goals are to help people stay well, empower those with mental health problems to make their own choices, and provide support. Mind has asked the client to create a podcast and TV advert showing how smiling can reduce stress and improve mood. The target audience for the campaign is 15-20 year olds, as they are more likely to experience mental health issues due to school/exam stress. The campaign aims to encourage smiling and open discussion of mental health among youth.
Final Assignment COMM3301A
This document provides an overview and context for a social marketing campaign aimed at reducing synthetic drug use among post-secondary students. It outlines the history and current issues with drugs like MDMA and ecstasy. Personas and journey maps are used to illustrate how students may be introduced to and potentially become regular users of synthetic drugs. The document discusses objectives, audiences, stakeholders, and strategic considerations for the campaign. Marketing tactics proposed include using hospitalization data to scare students, targeting students on campus and at events where drugs may be used, and promoting alternatives to drug use through various media platforms and one-on-one conversations.
Tv advert proposal
This is a presentation that is about my Tv Advert proposal, this shows things like target audiences, the plot of the advert, feedback from an audience and lastly Self reflecting my proposal such as how i can improve it or what's good about it etc.
Smile rationale
This document outlines a campaign to reduce stress levels in teenagers through encouraging them to smile more. The target audience is 16-18 year old college students, who experience stress primarily due to academic pressures. Research shows that 31% of teens feel overwhelmed and 30% feel sad or depressed due to stress. Smiling can help reduce stress by lowering heart rate and releasing endorphins. The proposed video advertisement would feature a student experiencing stress from schoolwork who then engages in smiling and relaxing activities to feel better.
Evaluation
The document provides a self-evaluation by Dannielle Doyle of a project exploring issues like drug abuse through creative media. Doyle created a campaign with a TV ad and poster targeting teenagers and their parents about drug abuse. Feedback indicated the target audience and message were appropriate but the ad could be more shocking. Doyle drew inspiration from other anti-drug campaigns and refined her idea based on feedback to focus on the emotional impact rather than criminal records. Overall she feels she managed her time well and her final outcome was successful at affecting the audience.
Smile
The document provides information for an advertisement campaign for the mental health charity "Mind". It discusses the client, target audience, research conducted, and lessons learned. The client is Mind and the goal is to produce a creative ad that makes people smile. The target audience is those with mental health issues around the author's age. Research included a mind map of things that make people smile, like hobbies, and articles showing how smiling can benefit mental health by reducing stress. An idea is a montage showing people enjoying time with friends doing activities they love.
Presentation1 1 1 1
Rachel evaluates her work for an organization promoting mental health awareness among youth aged 11-18. She finds that her infographic poster providing information on various mental illnesses is appropriate for its target audience due to its calm colors, simple layout, and pictures. However, it may be too difficult for younger viewers aged 11-14. Her LGBTQ+ awareness posters asking a question are also appropriate due to their minimal text and use of bright colors to attract children. While one blue and white poster may appeal more to older viewers, the multi-colored version grabs younger audiences. Rachel receives feedback that her organization's logo clearly communicates its message of mental health but that the bus advertisement could be improved by correcting a spelling error.
Smile
- The client is Mind, a mental health charity founded in 1946 that aims to improve mental health through encouraging positive changes.
- The target audience for the creative advertisement is the client's community, especially those dealing with mental health issues and stress.
- Mind's purpose is to help people manage their mental health by empowering choices and enabling social participation for those with mental health problems.
- Considerations for the client include ensuring the advertisement matches Mind's goals of promoting happiness by showing smiling, reducing stress, and depicting activities that bring joy.
Task 4
The document summarizes the results of a 10 question questionnaire about social media use and charity donations. The majority of respondents were aged 16-20, slightly more were male than female. Most had previously donated to charities and were comfortable donating £1-5 per month. The most well-known charities were Cancer Research UK, RSPCA, and NSPCC. Respondents preferred advertising with positive messages over negative ones and using bold colors. Popular places to see charity ads included public transit locations. Most preferred a balance of images and text in ads. The most effective suggested ad types were posters and billboards.
Questionnaire analysis (personal health task 4)
presentation which is my research of my audience about health and what their thoughts are on health campaigns.
Similar to Maddies pitch and feedback (20)
More from JCKMRE
photos.docx
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
(pre phone photos).docx
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Sunderland culture evaluation.docx
The document summarizes the process of creating a short horror film for Sunderland culture. Key steps included:
- Researching Sunderland culture and existing horror films to understand the brief and genre
- Developing an idea for a 10-minute horror film set in Sunderland and creating a synopsis
- Conducting audience research and determining the target demographic is mainstream horror fans
- Creating storyboards, scripts, and pre-production materials
- Shooting over 3 days with some cast changes and challenges
- Editing through multiple drafts and getting feedback at each stage
- Uploading the final film to YouTube to complete the project
Script shreik (first draft).pdf
Two friends plan a party at a house but an uninvited guest crashes it with violent intentions. The short film follows the killer stalking and murdering the friends one by one as they are unaware of the danger. It begins with an opening murder and introduces the two friends, Conner and Tyler, who plan their party. That night, the power goes out and one by one the friends are killed by the intruder as they search the dark house. Tyler tries to escape but is fatally stabbed. In the end, the killer washes the blood from his knife and leaves the house without concern, leaving the door open behind him.
Script shreik (1).pdf
Two friends, Tyler and Conner, are wrapping up a Halloween party. As Tyler walks to the bus stop, Conner insists on accompanying him. Along the way, they hear strange noises and find a body. Despite Tyler's warnings, Conner investigates and is attacked by the killer. Tyler fights back against the killer, who is also injured. In the final confrontation, either Tyler is able to kill the killer to avenge his friend, or the killer prevails and kills Tyler as well.
Networking Experience Aoife (sound technician).docx
This document summarizes an interview with Aoife McKeown, a sound technician who discussed her career path and experience working in theater production. She studied media in college and now works as a light and sound technician. While the job can be fun for those with autism or ADHD due to manipulating colors, the wages are inconsistent since there is not always a show every day. She has two other jobs to support herself financially due to the unreliable income from her technician work. The interview provided honest insight into both the rewards and challenges of working in the media field.
Acedemic options.pptx
The document discusses several university film and media programs that appeal to the writer for different reasons. The University of Sunderland appeals most due to its balance of theory and practical elements, resembling the writer's college experience. The entry requirements are also manageable at 40 UCAS points. The writer believes the degree could help pursue a career in cinematography. Teesside University also offers in-depth practical experience but is farther away, requiring student accommodation. While the programs at Newcastle, Northern School of Art, and Northumbria also offer appealing aspects, the writer believes Sunderland is the best option due to travel considerations and course fit.
Employment search.pptx
The document discusses potential job options the author is considering for future employment. These include becoming a director of photography, getting a job in retail, working for the media company Media Savvy where they currently intern, or pursuing a career on YouTube or Twitch through video creation and streaming. For each option, the author analyzes the required skills, location, potential salary, and risks or downsides to consider. Media Savvy seems to be a top choice as it offers relevant experience locally and may lead to a full-time position.
ANALYSING DIGITAL PROFILES.pptx
this is my (updated) version of my analysing digital profiles where i have talked about why create britian is useful and just more information overall.
B1:progression (Final evaluation).docx
1) The document discusses the author's research into future career and education options through creating blog posts. This included exploring potential careers in media, apprenticeships, and university programs.
2) The author determined that university would be the best path, and researched options at several schools in the UK.
3) The author also participated in a mock interview with the BBC, pitching an idea for a podcast. This helped prepare them for real interviews.
Employment search.pptx
The document discusses potential career options and jobs the author is considering and researching. These include becoming a director of photography, working in retail, creating a career on YouTube or Twitch through video content, or obtaining a job at their current placement at a local media business called Media Savvy. For YouTube, Twitch or Media Savvy, the author has skills in filming and editing videos which could help them get a position. The jobs are in various locations, including some that can be done remotely like YouTube and Twitch, while Media Savvy is located close to where the author lives. Researching requirements and considering skills, effort and qualifications needed are important parts of the job search and selection process.
Jockamore podcast presentation.pptx
This document provides an overview and initial ideas for a podcast called "Jockamore" that would air on BBC. The podcast would feature interviews and conversations between the creator and his friend on topics ranging from mental health, relationships, movies and more. Each 35-50 minute episode would target teenagers and young adults. Inspiration comes from podcasts like Sugar Pine 7 that have a natural conversation format, The Joe Rogan Experience for its balance of serious and casual discussions, and The Jay Shetty Podcast for its focus on mental health topics. The document also includes a proposed logo for the show.
Networking Experience - Media Savvy.docx
Media savvy is a local business in Sunderland that offers charity work and digital services like photo, video, and web design. They work closely with Diego's Joint, a local bar. The author has worked at Media savvy, learning skills in Photoshop, Premiere Pro, and After Effects. Through hands-on experience with expensive cameras and lenses, the author has improved their photography and video skills while gaining an understanding of professional workflows. Working at Media savvy has helped build the author's skills and brand in media.
Networking Experience - Zara McDermott.docx
Zara McDermott presented her documentary on disordered eating. The documentary discussed Zara's own experiences with developing an eating disorder after appearing on the reality show Love Island. She experienced toxic and targeted comments on social media about her body, which affected her mentally and physically. Through the documentary, Zara aimed to raise awareness about how just one negative comment on social media can endanger someone's mental state and trigger an eating disorder. It also highlighted the dangers of technology and how easily affected some people can be by online trolls and hateful comments.
Networking Experience - Lord David Puttnam.docx
David Terence Puttnam hosted a presentation at Sunderland University's Murray library. Puttnam is a renowned British filmmaker, producer, and educator known for films like Chariots of Fire and The Killing Fields. He discussed how streaming services like Netflix and Disney+ have become a major part of the media industry. Puttnam also talked about the variety of jobs available in media and highlighted lesser known roles like dubbing films. He emphasized the importance of CODA and encouraged audiences to watch more movies each year. Puttnam concluded by noting that the film industry is thriving and welcoming new ideas, particularly from brands like BBC, ITV, and ALL 4.
Networking Experience - Lord David Puttnam.docx
Lord David Puttnam hosted a presentation at Sunderland University where he discussed his career as an acclaimed film producer and member of the House of Lords. He produced famous films like Chariots of Fire, The Killing Fields, and The Mission. During the presentation, Puttnam discussed how the media landscape has changed with the rise of streaming platforms like Netflix and Disney+, and how large companies buy smaller ones. He also provided insights about lesser known jobs in the expanding media industry, such as dubbing for anime. Puttnam emphasized the importance of codas in films and recommended consuming at least 70 movies per year. He concluded by noting that the present day offers great opportunities to work in the film industry as businesses seek new ideas
Creating a showreel.pptx
The document provides information about showreels, including what they are, what makes a good one, and what could be included. A showreel is a short compressed video that showcases a person's previous creative work in areas like film, animation, music, and modeling. It is usually 2-3 minutes long and includes a variety of projects to demonstrate the breadth of the person's skills and experience. Good showreels have high quality content and creative editing that tells a story rather than just being a random montage. Potential inclusions are one's best work, a mixture of different projects, and aspects that showcase one's creativity. The document also analyzes examples of showreels and discusses the creator's process for
Designing a business card.pptx
The document provides tips for designing effective business cards. It recommends checking for typos, using neutral color schemes, and including only a phone number and email to avoid overcrowding. It stresses the importance of always having business cards on hand to capitalize on unexpected networking opportunities, and advises against being overly pushy when handing out cards. The bottom line is to design simple, clean cards that represent your brand and come across as professional.
More from JCKMRE (20)
Networking Experience Aoife (sound technician).docx
Networking Experience Aoife (sound technician).docx
Recently uploaded
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)Academy of Science of South Africa
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Wound healing PPT
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
How to Make a Field Mandatory in Odoo 17
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. BBR 2024 Summer Sessions Interview Training
Qualitative research interview training by Professor Katrina Pritchard and Dr Helen Williams
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityAkanksha trivedi rama nursing college kanpur.
Natural birth techniques are various type such as/ water birth , alexender method, hypnosis, bradley method, lamaze method etcHow to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Recently uploaded (20)
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Maddies pitch and feedback
- 1. My pitch and feedback
- 2. How can this relate to mind • I am going to make my advert relate to mental health as it is going to spread awareness to mental health for people who are in college who are struggling with the work load and then therefor they may be struggling with poor mental health.
- 3. My pitch My advertisement is going to set in a college and feature people who are between the ages of 16-18 (this is also the age range for my target audience). my advertisement will involve two students who will listen to music to improve their mental health I am going incorporate music into my advertisement as when I done my research into my target audience, I found that many people use music to destress
- 4. Evidence to support my pitch
- 5. 1st Feedback
- 6. I showed my rational to two people and asked their opinions on it. The first question I asked was what did you think of my advert? The first person I asked said that they liked the idea of my advert however it is lacking detail. It was suggested by this person that one of the students should be struggling with mental health and the second student can help him. The second person the suggest that their should be more detail they said “why is the student suffering with mental health, is it college related ?”
- 7. Changes to my advert • After receiving feedback I decided to change my advert slightly. • In my original plan I was going to have two students who where suffering with mental health. In the second plan for my advert it shows one student who is struggling with college work and that’s is why they haver poor mental health. Then their friend will suggest that the listen to music and this will improve their mental health.
- 8. 2nd feedback
- 9. After showing people what I was going to change about my advert this is what they had to add. • The first person said how they liked it better than the first draft and it also. One of the improvements that they liked the idea you will be able to tell who is struggling with mental health ass this will help the story of advert flow better. • The second person liked how it was now spreading awareness for people who suffer with mental health who are of a younger age as the majority of adverts she sees about mental health are aimed at adults.