Rationale
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The document outlines three potential advertising ideas focused on mental health and taking breaks. The first idea shows the daily struggles of school as overwhelming. The second shows a man struggling with ideas for his work and becoming depressed. The third shows a man failing his course and getting depressed before taking a break. The document then discusses plans to illustrate the ideas through storyboards, including simple locations of college and home, focusing on non-diegetic sound and editing techniques like cutting and warp effects. It believes the campaign could be successful at getting its grounded message across through repetitive yet sped-up shots and a concluding message.
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Rationale
The document contains ideas for three mental health awareness advertisements. The first would show the daily struggles of school/college using a time-lapse format. The second would follow a man struggling with work and declining mental health. The third would show a student failing classes due to mental health issues. All three ideas link to the theme of taking a break. Storyboards would illustrate the ideas. The target audience is teens and young adults aged 15-19 who experience mental health issues.
Maddies pitch and feedback
The document discusses a student's pitch for an advertisement about mental health in college students. The student received feedback on their initial pitch, which suggested adding more detail about one student struggling with their mental health due to college workload, and their friend helping by suggesting listening to music. Based on this feedback, the student updated their pitch to show one student struggling with college work and experiencing poor mental health as a result, with their friend then suggesting listening to music to improve their mental health. Additional feedback on the updated pitch praised the increased detail and focus on spreading mental health awareness to younger people.
Audience research
The target audience for the magazine is males and females aged 16-25. A questionnaire was distributed mainly to females to make the magazine more female-friendly. Most respondents were in the target age group. More females than males responded, which is useful for increasing female readership. Respondents preferred the colors red, blue, black, yellow and purple. Most would purchase a magazine monthly or rarely. The preferred price was £1-£1.50. Respondents preferred interviews over biographies to be featured as double page spreads.
Complete document design exercise # 4
The document discusses marketing strategies for a new business. It mentions advertising locally in newspapers, putting up notices, appearing in commercials, distributing flyers on the street, and creating a website. It also discusses interviewing a local restaurant that uses local ingredients about how they got started, who supplies their ingredients, the pros and cons of local sourcing, their goals for the business, and what efforts they make. Finally, it provides suggestions for understanding competitors like visiting their restaurants, checking their promotions, and listening for word-of-mouth reviews.
Music magazine proposal
Tyanne Stewart has decided to call her new music magazine "tunes" because it relates to how teenagers describe songs they enjoy. The word "tune" refers to a simple melody, especially in music, linking it to her focus on R&B genres. She aims the magazine at younger audiences aged 18-25, as they can afford to purchase it monthly and be interested in up-and-coming and major artists featured. Her target demographic is classified as C2-C1, who are still quite young, and the psychographic is mainstreamers keeping up with trends, which appeals most to the 18-25 year old portion of her target audience.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Evaluation Q5
The document summarizes how the author addressed their audience for a music magazine. They conducted a questionnaire that showed indie artists and large images of models on the cover would attract readers. The author included these elements in their magazine design. Most readers also said they would pay £3-£3.99, but the author priced it at £2.99 since students have less money. The target demographics are office workers and students who fit the affordable price point and are social, allowing discussion of music.
Audience profile
The document summarizes the results of a questionnaire about audience preferences for a new music magazine. It found that the target audience would be 11-16 year olds who listen to pop and R&B music. Based on the results, the magazine will be published monthly, cost between £4-5.99, include 51-70 pages, and be called "Blues Flava" to appeal to fans of both pop and R&B genres.
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Rationale
The document contains ideas for three mental health awareness advertisements. The first would show the daily struggles of school/college using a time-lapse format. The second would follow a man struggling with work and declining mental health. The third would show a student failing classes due to mental health issues. All three ideas link to the theme of taking a break. Storyboards would illustrate the ideas. The target audience is teens and young adults aged 15-19 who experience mental health issues.
Maddies pitch and feedback
The document discusses a student's pitch for an advertisement about mental health in college students. The student received feedback on their initial pitch, which suggested adding more detail about one student struggling with their mental health due to college workload, and their friend helping by suggesting listening to music. Based on this feedback, the student updated their pitch to show one student struggling with college work and experiencing poor mental health as a result, with their friend then suggesting listening to music to improve their mental health. Additional feedback on the updated pitch praised the increased detail and focus on spreading mental health awareness to younger people.
Audience research
The target audience for the magazine is males and females aged 16-25. A questionnaire was distributed mainly to females to make the magazine more female-friendly. Most respondents were in the target age group. More females than males responded, which is useful for increasing female readership. Respondents preferred the colors red, blue, black, yellow and purple. Most would purchase a magazine monthly or rarely. The preferred price was £1-£1.50. Respondents preferred interviews over biographies to be featured as double page spreads.
Complete document design exercise # 4
The document discusses marketing strategies for a new business. It mentions advertising locally in newspapers, putting up notices, appearing in commercials, distributing flyers on the street, and creating a website. It also discusses interviewing a local restaurant that uses local ingredients about how they got started, who supplies their ingredients, the pros and cons of local sourcing, their goals for the business, and what efforts they make. Finally, it provides suggestions for understanding competitors like visiting their restaurants, checking their promotions, and listening for word-of-mouth reviews.
Music magazine proposal
Tyanne Stewart has decided to call her new music magazine "tunes" because it relates to how teenagers describe songs they enjoy. The word "tune" refers to a simple melody, especially in music, linking it to her focus on R&B genres. She aims the magazine at younger audiences aged 18-25, as they can afford to purchase it monthly and be interested in up-and-coming and major artists featured. Her target demographic is classified as C2-C1, who are still quite young, and the psychographic is mainstreamers keeping up with trends, which appeals most to the 18-25 year old portion of her target audience.
Smile rationale (2)
This document outlines plans for a TV advertisement to promote mental health awareness among 15-25 year olds. It discusses targeting this audience who feel alone with their struggles. Ideas include showing how a character's mood improves from sad to happy after spending time with supportive friends and family. Previous successful mental health ads are reviewed that portrayed feelings of loneliness, darkness, and connected personally with viewers. TV ads are considered an effective medium to visually share ideas with immediate impact. The proposed plot follows two characters - one with mental health issues - and how smiling and social interaction changes their day for the better. The unique selling point is to reach those struggling to smile and demonstrate how activities with loved ones can improve mood and thinking.
Evaluation Q5
The document summarizes how the author addressed their audience for a music magazine. They conducted a questionnaire that showed indie artists and large images of models on the cover would attract readers. The author included these elements in their magazine design. Most readers also said they would pay £3-£3.99, but the author priced it at £2.99 since students have less money. The target demographics are office workers and students who fit the affordable price point and are social, allowing discussion of music.
Audience profile
The document summarizes the results of a questionnaire about audience preferences for a new music magazine. It found that the target audience would be 11-16 year olds who listen to pop and R&B music. Based on the results, the magazine will be published monthly, cost between £4-5.99, include 51-70 pages, and be called "Blues Flava" to appeal to fans of both pop and R&B genres.
Target audienec prezi
The document discusses the target audience for a dance music magazine. The target audience is teenagers and adults aged 15-30 who are interested in indie and dance music. The magazine will focus on the dance music genre and include fashion photography representing dance styles to appeal to readers' interests in dance music, fashion, and culture. The target audience is described as middle-class, and the magazine will include colloquial language and £2.99 price point to appeal to this demographic.
Interview mom
The document discusses an interview for a management position at Sony Music Entertainment. The interviewee believes they would be a good fit for the role because of their experience working with people and understanding how to manage and motivate them. Some key experiences discussed include having to fire an employee for theft in a previous role. The interviewee emphasizes skills like leadership, communication, and being knowledgeable as important for managers. They view guiding employees to success as the most satisfying part of managing while criticism is the most challenging.
Survey
From the document, the author chose the name "Dope" for their music magazine because other options like "replay" or "tuned up" did not feel distinctive enough. The author ensured the magazine had high quality images by planning photo shoots since most people notice images first in magazines. Interviews and articles focused on an artist's personal and music life were included as over 60% of people expected to see this.
Analysis of survey results
A survey of 20 people aged 15-22 about their preferences for pop music videos found that 15 were female. This suggests pop music targets females more than males. Most common interests were socializing with friends, going to the cinema, and shopping. Respondents listened to pop music daily and preferred music videos between 3-4 minutes with themes of fashion, hair, pink/white colors, and narrative storylines. Favorite artists were One Direction, known for narratives, and Little Mix, known for dancing, fashion, and portraying life as a party.
Audience profile
- The target audience for the magazine is boys and girls ages 8-21 who enjoy pop music and celebrity gossip. They are attracted to content that entertains and provides facts about their interests.
- Based on survey results, the typical fan is female. They want posters, free gifts, and attractive imagery in the magazine.
- Most fans preferred a price of £0-£2 for the magazine, so the price was set at £1.29. Fans who buy at this price tend to socialize with friends on weekends, showing how social and educational experiences can influence interests.
Survey
From the document, the author chose the name "Dope" for their music magazine because they felt it was more outstanding than other suggested names. They also priced the magazine between £1.99-£2.99 based on reader surveys showing most people willing to pay within that range. To attract readers, the magazine features high quality images as surveys found images are the first thing noticed, and includes interviews and features on artists as most readers expect to see about musicians' personal lives.
Pitch
Lucy Fleming has decided to name her new music magazine "Beat" because it suggests music and pop/R&B genres in a short, memorable name. She chose a pink, black, and white color scheme based on survey results showing their popularity. Her target audience is teenagers and young adults aged 15-20, as her survey showed they listen to and would purchase a magazine on pop and R&B music.
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The document proposes an advertising campaign for a charity shop that sells clothing and fashion items. It outlines three images that will be used in billboards, newspapers, magazines, and posters. The target audience is people aged 16-25 from working and lower social classes. Advertisements will be placed in areas with council estates. The campaign message is "good quality, comfortable clothing for affordable prices" and will launch in June running through September. Posters will be released on a schedule in June, July, and August in locations like Warrington town center to target the intended audience.
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The document discusses the target audience for a dance music magazine. The target audience is teenagers and adults aged 15-30 who are interested in indie and dance music. The magazine will focus on the dance music genre and include fashion photography representing dance styles to appeal to readers' interests in dance music, fashion, and culture. The target audience is described as middle-class, and the magazine will include colloquial language and £2.99 price point to appeal to this demographic.
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From the document, the author chose the name "Dope" for their music magazine because they felt it was more outstanding than other suggested names. They also priced the magazine between £1.99-£2.99 based on reader surveys showing most people willing to pay within that range. To attract readers, the magazine features high quality images as surveys found images are the first thing noticed, and includes interviews and features on artists as most readers expect to see about musicians' personal lives.
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1) The document discusses the author's research into future career and education options through creating blog posts. This included exploring potential careers in media, apprenticeships, and university programs.
2) The author determined that university would be the best path, and researched options at several schools in the UK.
3) The author also participated in a mock interview with the BBC, pitching an idea for a podcast. This helped prepare them for real interviews.
Employment search.pptx
The document discusses potential career options and jobs the author is considering and researching. These include becoming a director of photography, working in retail, creating a career on YouTube or Twitch through video content, or obtaining a job at their current placement at a local media business called Media Savvy. For YouTube, Twitch or Media Savvy, the author has skills in filming and editing videos which could help them get a position. The jobs are in various locations, including some that can be done remotely like YouTube and Twitch, while Media Savvy is located close to where the author lives. Researching requirements and considering skills, effort and qualifications needed are important parts of the job search and selection process.
Jockamore podcast presentation.pptx
This document provides an overview and initial ideas for a podcast called "Jockamore" that would air on BBC. The podcast would feature interviews and conversations between the creator and his friend on topics ranging from mental health, relationships, movies and more. Each 35-50 minute episode would target teenagers and young adults. Inspiration comes from podcasts like Sugar Pine 7 that have a natural conversation format, The Joe Rogan Experience for its balance of serious and casual discussions, and The Jay Shetty Podcast for its focus on mental health topics. The document also includes a proposed logo for the show.
Networking Experience - Media Savvy.docx
Media savvy is a local business in Sunderland that offers charity work and digital services like photo, video, and web design. They work closely with Diego's Joint, a local bar. The author has worked at Media savvy, learning skills in Photoshop, Premiere Pro, and After Effects. Through hands-on experience with expensive cameras and lenses, the author has improved their photography and video skills while gaining an understanding of professional workflows. Working at Media savvy has helped build the author's skills and brand in media.
Networking Experience - Zara McDermott.docx
Zara McDermott presented her documentary on disordered eating. The documentary discussed Zara's own experiences with developing an eating disorder after appearing on the reality show Love Island. She experienced toxic and targeted comments on social media about her body, which affected her mentally and physically. Through the documentary, Zara aimed to raise awareness about how just one negative comment on social media can endanger someone's mental state and trigger an eating disorder. It also highlighted the dangers of technology and how easily affected some people can be by online trolls and hateful comments.
Networking Experience - Lord David Puttnam.docx
David Terence Puttnam hosted a presentation at Sunderland University's Murray library. Puttnam is a renowned British filmmaker, producer, and educator known for films like Chariots of Fire and The Killing Fields. He discussed how streaming services like Netflix and Disney+ have become a major part of the media industry. Puttnam also talked about the variety of jobs available in media and highlighted lesser known roles like dubbing films. He emphasized the importance of CODA and encouraged audiences to watch more movies each year. Puttnam concluded by noting that the film industry is thriving and welcoming new ideas, particularly from brands like BBC, ITV, and ALL 4.
Networking Experience - Lord David Puttnam.docx
Lord David Puttnam hosted a presentation at Sunderland University where he discussed his career as an acclaimed film producer and member of the House of Lords. He produced famous films like Chariots of Fire, The Killing Fields, and The Mission. During the presentation, Puttnam discussed how the media landscape has changed with the rise of streaming platforms like Netflix and Disney+, and how large companies buy smaller ones. He also provided insights about lesser known jobs in the expanding media industry, such as dubbing for anime. Puttnam emphasized the importance of codas in films and recommended consuming at least 70 movies per year. He concluded by noting that the present day offers great opportunities to work in the film industry as businesses seek new ideas
Creating a showreel.pptx
The document provides information about showreels, including what they are, what makes a good one, and what could be included. A showreel is a short compressed video that showcases a person's previous creative work in areas like film, animation, music, and modeling. It is usually 2-3 minutes long and includes a variety of projects to demonstrate the breadth of the person's skills and experience. Good showreels have high quality content and creative editing that tells a story rather than just being a random montage. Potential inclusions are one's best work, a mixture of different projects, and aspects that showcase one's creativity. The document also analyzes examples of showreels and discusses the creator's process for
Designing a business card.pptx
The document provides tips for designing effective business cards. It recommends checking for typos, using neutral color schemes, and including only a phone number and email to avoid overcrowding. It stresses the importance of always having business cards on hand to capitalize on unexpected networking opportunities, and advises against being overly pushy when handing out cards. The bottom line is to design simple, clean cards that represent your brand and come across as professional.
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Networking Experience Aoife (sound technician).docx
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Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UP
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
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Rationale
- 2. I HAVE 3 IDEAS AT THE MOMENT ONE IS A DAY TO DAY LIFE KIND OF ADVERT TO SHOW HOW COLLEGE/SCHOOL CAN BE OVERWHELMING OR TIRESOME. SECOND IS A GUY WHO IS STRUGGLING TO FIND IDEAS WITHIN HIS WORK AND HES GETTING DOWN OVER IT WHICH WOULD REFLECT HIS MENTAL HEALTH. THIRD AND FINAL IDEA IS A GUY WHO KEEPS FAILING IN HIS COURSE AND IS GETTING DOWN AND JUST HAS HAD ENOUGH WHEN ALL HE NEEDED WAS TO TAKE A BREAK. ALL THESE IDEAS LINKS TO THE IDEA OF…TAKING A BREAK
- 3. YES I CAN ILLUSTRA TE MY IDEAS THROUGH STORYBOA RSHOWIN G CLEAR EVIDENCE OF WHAT MY IDEA HAS TO OFFER
- 4. I WANT TO KEEP IT SIMPLE HAVE TWO LOCATIONS FOR THE MAIN SHOTS..COLLEGE AND HOUSE AND BREAK IT DOWN FROM THERE HAVING DIFFERENT SETTINGS AND ROOMS. IN TERMS OF MUSIC/SOUND IM KEEPING IN TERMS OF MOSTLY NON DIGETIC SOUND BECAUSE I DON’T NEED MUCH OF DIGETIC SOUND HAVING A CERTAIN SOUNDTRACK OR PIECE OF MUSIC CAN HELP THE ADVERT A LOT MORE. WHEN IT COMES TO EDITING THERE IS A LOT OF OPTIONS TO CHOOSE FROM BUT I WANT TO USE MOSTLY CUTTING TOOLS AND WARP EFFECT WHILE KEEPING THE CREDITS SIMPLE I DON’T WANT TO GO OVERBOARD. IN TERMS OF CINAMATOGRAPHY IM THINKING OF HAVING DIFFERENT CLOSE UP SHOTS GOING IN AND OUT OF FOCUS BUT ITS NOT SET IN STONE YET.
- 5. I THINK IT WOULD BE A SUCCESSFUL CAMPAIGN BECAUSE OF ITS GROUNDED DAY TO DAY LIFE SHOTS I THINK SEEING THE SHOTS OVER AND OVER AGAIN BUT SPED UP CAN PUT INTO PERSPERCTIVE THE ADS GOAL AND FINISHING IT OFF WITH A NICE MESSAGE BRINGS INTO THE ADVERT STATUS. I WOULD SAY ITS UNIQIE SELLNG POINT IS ITS LENGTH ITS GOING TO BE BETWEEN 1 TO 3 MINUTES LONG SHOWING EVERY MAKING IT FEEL LIKE A SHORT FILM BENEFITS ITS MESSAGE OF WHATS ITS TRYING TO SAY,
- 6. THE CLIENT IS MIND (MENTAL HEALTH CHARITY) MIND IS A MENTAL HEALTH CAMPAIGN THAT OFFERS MENTAL HEALTH SUPPORT THROUGHTOUT DIFFERENT WAYS INCLUING ADVERTS DONATIONS ETC.THERE NEEDS ARE PEOPLE SMILING MAKING PEOPLE SMILE IS THE CAMPGAIGN PROMOTIING ADVERTS THAT MAKE PEOPLE FEEL GOOD AND SMILING IS THE CENTER OF THAT. OUR GOAL IS TO MAKE AN ADVERT THAT CAN BE CREATIVE,RELATABLE AND UNDERSTANDABLE.
- 7. THIS WILL APPEAL THE RIGHT AUDIENCE BECAUSE IM AIMING AT THAT DEMOGHRAPHIC I WILL ENSURE TO PROMOTE THE ADVERT ON SOCIAL MEDIA BY DOING THIS WILL APPEAL TO MY TARGET AUDIENCE WHICH IS 15 - 19 THE PERFECT AGE FOR THIS AD. THE TARGET AUDIENCE IN HAND USES SOCIAL MEDIA ALMOST EVERY DAY AND THIS ADVERT IS TOWARDS THEM FOR BOTH REASON. -MENTAL AND SOCIAL