The document summarizes a presentation for a Better Health campaign targeting 16-20 year olds about the consequences of excessive drinking. It will include two deliverables: a radio ad and posters. The radio ad will use background noise of a house party to convey drinking statistics and aggression, while the posters will emulate Change4Life ads but target younger audiences in a more relatable way. Research included surveys of friends/family and existing campaigns to help design ads that spread awareness of alcohol's short and long term effects on the body and mind for this age group.