Artificial intelligence is more and more becoming the core of digital products. Designing for Products based on AI requires Designers to know about Machine Learning. This talk is an easy walk through the most important elements of Machine Learning. It looks at the fundamental principles of using practical examples. It showcases applications of the different types of Machine Learning. The use-cases range from text categorization to image recognition, on to speech analysis. The goal is to show what is important for designers and why.