MA2017 | Sriram Krishnan | Turbocharging growth for early stage startups

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Malaysian Global Innovation and Creativity Centre ( MaGIC)

1) Early stage startups must focus on product-market fit, retention, and engagement to drive growth. 2) Building a growth-oriented organization requires focusing on key metrics like monthly active users and hours spent on the product through cross-functional teams. 3) Acquisition, retention, conversion, and engagement are important metrics to track, and performance marketing should be used as a precision tool to optimize these metrics rather than a blunt approach.

Education

Turbocharging growth for
early stage startups
Sriram Krishnan
Head of International Growth
Tinder

No growth without retention
& engagement

Getting people
on your product
one user at a time

Your first consumers
are important.
They aren’t your users.
They are your
sellers & advocates

Cross functional teams
focusing on key metrics

Startups don’t die because of
starvation, they die because of
indigestion

Acquisition, retention,
conversion, engagement
Depth vs breadth

Performance
marketing as a
precision tool vs
blunt object

Day 1 Week 1 Month 1 Month 2 Month 3 Month 4
200 users 2,800 users 16,200 users
750 users 7,900 users 76,000 users
Month 6Month 5
Press
Coverage
620,000 users 890,000 users

Bottom up and top
down drive echo-
chamber effect
Diversify your list of
spokespersons
Stories based on
advisory/investor
base, metrics/
milestones, product
releases/launches,
individual brilliance,
partnerships etc
Data/content for
press pitches
Nurture
relationships with
journalists

Distribution
Legacy vs internet
Legacy: >20-50% of national
population
Drive downloads, purchases
or sales…
…But developing for legacy
partners can suck the life
out of your early stage
company

Telcos; Credit card plans; retail
outlets; Insurance; FMCG
Pros: Access to large customer
base; potential marketing
commitment from partner
Cons: Long lead time; distraction;
different product for partners’
various product or distribution
levels
Eg: Spotify x telco

Web partnerships allow
you to piggyback of
established web
companies through
value exchange or
barter deals

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MA2017 | Julia Youngs | Re-thinking Innovation for Creative Companies

Malaysian Global Innovation and Creativity Centre ( MaGIC)

As the leading entrepreneurship development organization for entrepreneurs in the creative industries, the Creative Startups team has built a curriculum that enables entrepreneurs to build sustainable high growth companies. The key to this process is creative thinking and proper planning. Too many teams fail due to lack of innovation, not knowing your customer/market, or gaps in the team knowledge. In this workshop, participants will learn new creative tools to better understand their customers pain and delight in their product. With creative thinking, participants will be better prepared to avoid pitfalls down the road, as well as have the skills to recover from challenges. For further information, visit our website at ma2017.mymagic.my. Facebook - Facebook.com/magic.cyberjaya Twitter - Twitter.com/MagicCyberjaya Instagram - Instagram.com/magic_cyberjaya/ LinkedIn - my.linkedin.com/in/magiccyberjaya YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA

MA2017 | Jonas Chelbat | How to Build High Performance Teams on a Budget

Malaysian Global Innovation and Creativity Centre ( MaGIC)

We will touch upon recruiting tactics, cultural mindsets and elements that need to be laid in the foundation. Also discussed will be variables that matter when looking to scale 14-hour workday teams without resources or funding, as well as how to compete with Google, Goldman Sachs or Facebook for the best talent while not having the same reputation or resources to offer, and without giving all the company's shares away. The presentation will be done in story form using case studies as examples aimed to back up theoretic frameworks. For further information, visit our website at ma2017.mymagic.my. Facebook - Facebook.com/magic.cyberjaya Twitter - Twitter.com/MagicCyberjaya Instagram - Instagram.com/magic_cyberjaya/ LinkedIn - my.linkedin.com/in/magiccyberjaya YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA

MA2017 | Janna DeVylder | Creating Exceptional Services and Experiences

Malaysian Global Innovation and Creativity Centre ( MaGIC)

The way to differentiate your product or service is to ensure you are designing an exceptional end-to-end customer experience. In this competitive landscape, every product and every service has an experience. The question is, are you designing those experiences deliberately or leaving them to chance? In this session, Janna will walk you through the fundamentals of how you can design, develop and deliver exceptional experiences to your customers and enable your organisations to deliver. For further information, visit our website at ma2017.mymagic.my. Facebook - Facebook.com/magic.cyberjaya Twitter - Twitter.com/MagicCyberjaya Instagram - Instagram.com/magic_cyberjaya/ LinkedIn - my.linkedin.com/in/magiccyberjaya YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA

MA2017 | Imran Harith | Entrepreneurship and Social Enterprise

Malaysian Global Innovation and Creativity Centre ( MaGIC)

Imran will ignite the spirit of entrepreneurship among students, if finding jobs is not an option or after they have required certain amount of experience working. He will introduce the idea of Social Enterprise and do business for social good. He will also be sharing his experience and challenges he faced along the way in building Discover Muay Thai. For further information, visit our website at ma2017.mymagic.my. Facebook - Facebook.com/magic.cyberjaya Twitter - Twitter.com/MagicCyberjaya Instagram - Instagram.com/magic_cyberjaya/ LinkedIn - my.linkedin.com/in/magiccyberjaya YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA

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