The document discusses digital marketing, emphasizing the importance of delivering value to customers and adapting to the evolving online landscape. It covers various online marketing channels including SEO, social media, video marketing, email marketing, and content marketing, highlighting key statistics and trends, particularly in Saudi Arabia. Additionally, it outlines the benefits of hiring external marketing agencies while clarifying expectations and the limitations of such services.

1. Digital Marketing

2. What is Marketing ?
● Getting customers to believe that your products and
services are important.
● Deliver a better value than competitors.
● Change the beliefs in the mind of a customer.
● Marketing is a constant struggle. It's a world of ambiguity,
and constant challenge
● Product Life Cycle

3. B2B vs B2C
For consumers: Emotional benefits - A luxury car
feels good
For companies: Economic benefits - A durable
car is economical

4. What is Online Marketing?
Presenting yourself at the right moment
and at the right place to capture
the customer digitally!

5. before we move forward to online marketing!
Some astonishing facts
40%
of World Population has an
internet connection
today which was
below 1% in 1995
Fact 1
Every Second almost
10 new people
come onto the internet
and is increasing...
Fact 2

6. Around the world,
131 billion
searches
are conducted on the web
each month
Fact 3
79%
of online shoppers
spend at least
50%
of their shopping time
researching products
Fact 4

7. 61%
of global internet users
research
PRODUCTS ONLINE
Fact 5
Inbound marketing (online
marketing)
Costs about $135
and Outbound Marketing
(traditional marketing)
Costs about
$346
2.5% more
Fact 6

8. Some Facts about Saudi Arabia
39%
of adult internet users in
Saudi Arabia
buy products
and pay for
services online
and rest through Cash-on-
Delivery
Approximately
3.1 Million
Saudi Arabian internet users
spent an estimated
$3 Billion
on e-commerce products and
services

9. Key Channels of Online Marketing

10. Search Engine Optimization (SEO)
One of the widely used online marketing technique which
focuses on improving/growing visibility of your website in
organic (non-paid) search engine results with
different on-page and off-page methods.
“SEO is an ongoing effort”

11. How the SEO works?

12. Off-Page SEO
Directory Submissions
Forum Posting
Search Engine Submission
Social Bookmarking
Link Exchange
Cross-linking
Business Reviews
Guest Posting
Press Release
Question & Answer Sites etc.
0n-Page SEO
Content
Meta Tags (Title, Description,
ALT, Keywords)
URL Structure
Sitemap
Keyword Research
Internal Linking
Canonical
Site responsiveness
Speed optimization

13. Social Media Marketing
Let’s have a look on some facts about Social Media first!

14. Some Facts about Saudi Arabia
Twitter
is the
5th most visited
website in
Saudi arabia
The most popular social media
site in Saudi Arabia is
Facebook with
3.9 Million
registered users and
6.7 Million
visitors generating
5.3 Billion
page views each month

15. What exactly is Social Media &
why it is so popular?

18. Users of Top Social Media Platform
Facebook = 1.4 Billion users
Youtube = 1 Billion users
Google+ = 363 Million users
Linkedin = 347 Million members
Instagram = 300 Million users
Twitter = 284 Million users
Pinterest = 70 Million users
and the list continues..
Fact

19. Video Marketing
“Using content in the form of Videos to promote your brand,
product or any service (organically or through Video ads)”
Most popular video sites include YouTube along with other video
sharing websites like Vimeo, Vine, Instagram,
DailyMotion etc.
Video Marketing is the Trend these days!

20. Did You Know?
Saudi Arabia
is the largest user of
YouTube
What is the SECOND
LARGEST search engine
after Google?
It’s

21. What usually is included in the
Video Campaigns?
● Videos from Live Events
● How-to videos
● Customer Testimonials
● Explainer Videos
● Training Videos
● Entertainment videos
● Religious videos
● Product Tutorials
It is a never ending list!

22. Email Marketing
In simple words, email marketing is communicating with your
Target Audience or your Company Subscriber Email List through
electronic emails which carry information Or promotional
information about your company, products or service.
Currently, it is the most effective way of generating revenue!

23. What is usually included in email
marketing campaigns?
● Newsletters
● Discount Coupons
● Special offers
● New Arrivals
● FREE Gifts
● FREE products
and Much More...

24. Content Marketing
It is all about creating articles and such kind of media (video,
audio, infographics, social media posts etc.) that in turn create
new customers, drive brand awareness and generate revenue for
the business. Content Marketing is very authoritative if it is
valuable, relevant and consistent.
Content is the KING these days!

25. Did You Know?
61%
of consumers are
influenced by
customized
content
60%
of marketers
create at least
one piece of content
EACH DAY!

26. Can you just imagine the level of
exposure your business will
get once the engine of
online marketing
ignites?

27. Design, development, awareness building,
communication, connection, customer service,
sales & Analytics
Online Marketing is:

28. 1. A puzzle is finding out ways to build AWARENESS
2. Educate, tell the world who you are, what you do, whom
you serve, and why you - COMMUNICATION
3. Get people know us, to like us & trust us -
CONNECTION
4. Answer people queries, give them an excellent USER
experience, place right information at right place, get
found in the search engine - SERVICE
5. Awareness, communication, connection services all
come to = SALES
Online:

29. Power to serve, support for repeat sales.
Maximise relationships
Win hearts
Word of mouth is 93% effective
After Sales?

30. ● People want information instantly
● Planning and building a website is
crucial
Online Marketing Basics

31. Online Marketing Basics
● Website: Sitemap to Wireframes to selecting domain and hosting
company - Should go through all steps ALWAYS
● Key elements for establishing a web presence including creating
online content
● Writing content for Social media, Articles, online press releases &
email marketing
● How to reach and grow audience through Search Engine marketing:
SEO & Paid campaigns
● How to harness the power of social media, to keep audience
updated, informed and engaged.
It is a slow process but it will be worth it.

32. No matter how experienced or inexperienced
you are with online marketing, we need to know
the fundamentals of marketing.
There is no right way to approach online
marketing. Identify areas, leverage new
opportunities and find success
Why this Group?

33. BENEFITS
of Hiring an
“External Marketing
Agency”

34. ➔Cost/Risk: At much less than the cost
of one full-time executive, you get an
entire team of experts,
➔Access: With the right firm, you still get
complete access to all of your data and
insights

35. ➔ Time: You save on all of the time it takes
finding someone; or trying to learn the entire
Internet marketing field yourself.
➔ Experience: Get an outside perspective on
your business. Your team will benefit from the
experience the marketing team brings to the
table, such as familiarity with your target
market and the many marketing channels and
opportunities available.

36. What NOT to
Expect from
“External Marketing
Agency”

37. ● Bringing in 1000s of traffic in a very short span of
time
● A guarantee
● Doing SEO against any search engine policies
● Running Campaigns on any particular platform
without knowing the actual audience and trends
● Doing Spam
● Activities and result without measurements
● Less knowledge in analytics and tracking skills
● More efforts with low costs
● Handling marketing and development efforts
without a proper feedback
● Working 24/7

38. Thank You!
00966 56 100 4748
info@dtechsystems.co
www.dtechsystems.co
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