The document discusses measuring the effectiveness of social media marketing. It provides an overview of various social media platforms and tools used by marketers. Interviews with social media experts revealed that the key steps to measure social media marketing are to set objectives, define stakeholders, determine metrics, benchmark against competitors, and select tools to analyze results. A case study of Kodak's social media efforts showed how metrics like increased readership, reader loyalty, industry recognition, and employee participation can demonstrate the impact of social media marketing. The conclusion is that while web metrics are useful, it is difficult to fully quantify human conversations on social media, and there is no single best approach to measurement.

1. Measuring Social Media Marketing Presented By: Isha Shah SPJCM

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6. Power to the people, social media tracker Wave 3” – Universal McCANN 1 SPJCM

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9. Why Social Media? 1 SPJCM Social Media Marketing Direct Sales ???

10. Social Media- Customer Segmentation 1 SPJCM Source: Groundswell – Social Technographics Ladder

15. 5 Bubble Social Media Measurement Framework – By Isha SPJCM 1

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19. Thank You  1 SPJCM