A framework for planning social media influencer campaigns. Use this t plan and develop your influencer marketing campaigns. Influencer marketing is a growing and important part of the marketing mix for brands. #influencermarketing. https://www.garyfox.co
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Amplifying Influencer Marketing: How to Use Instagram & Facebook Ads to Maxim...Tinuiti
89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
7 Basics of Working Social Media Content Marketing StrategyAdsy
Would you like to know how to grow your social media channels and achieve better results?
Then check this guide with seven essential elements your social media content marketing strategy should have.
Presenting this set of slides with name - Influencer Marketing Strategy Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Influencer Marketing Strategy Powerpoint Presentation Slides saves hours of your time. Comprising a total of nineteen slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.
Amplifying Influencer Marketing: How to Use Instagram & Facebook Ads to Maxim...Tinuiti
89% of marketers say ROI from influencer marketing is comparable to or better than other marketing channels, according to MediaKix. Influencer marketing is typically considered and approached as a top funnel marketing tactic. We believe influencer marketing is a full funnel tactic, designed to drive brand and product awareness, fill your content folder with social advertising-friendly creative, and drive traffic and revenue through advertising amplification. Join our webinar as we dive into how we helped our clients leverage the authenticity of influencer’s organic content through Paid Advertisements on Instagram and Facebook to maximize return on their influencer marketing efforts.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
7 Basics of Working Social Media Content Marketing StrategyAdsy
Would you like to know how to grow your social media channels and achieve better results?
Then check this guide with seven essential elements your social media content marketing strategy should have.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Influencer Marketing is the fastest organic marketing method today. That's why it's time get started with it right away.
In this marketing plan template you will find how to set up your annual goals, how to benchmark yourself with the competitors, and how to win and nurture new influencers.
Use this plan to get started with influencer marketing. It is ready for you to fill with your own metrics, set your goals and present to your team.
Best of Luck!
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
How To Integrate Influencer Marketing Into Your Marketing MixOnalytica
How To Integrate Influencer Marketing into your Marketing Mix including the business case for influencer marketing, engagement models and how to measure success
Presentation by Tim Williams, CEO of Onalytica first shown at Marketing Week Live, 28th April 2016 at the Kensington Olympia in London, UK
2018 was undoubtedly the year of influencer marketing. Brands from Microsoft to Mercedes Benz implemented influencers by the dozens to spread brand awareness and drive sales.
This trend won't slow down in 2019 —quite the opposite. Influencer marketing is set to be a $10 billion dollar industry in just five years.
So, how does influencer marketing work? How can your brand implement influencer marketing? What are the best practices, and what to avoid? We answer in this status report.
Influencer Marketing is the fastest organic marketing method today. That's why it's time get started with it right away.
In this marketing plan template you will find how to set up your annual goals, how to benchmark yourself with the competitors, and how to win and nurture new influencers.
Use this plan to get started with influencer marketing. It is ready for you to fill with your own metrics, set your goals and present to your team.
Best of Luck!
Digital Marketing Plan Template Smart InsightsJasonmiller484
DIGITAL MARKETING. STRATEGY PLANNING TEMPLATE. Your companion to creating or updating your online marketing strategy. Source: http://www.supref.fr/blog/wp-content/uploads/2015/03/digital-marketing-plan-template-smart-insights.pdf
How to Integrate Influencer Marketing into your Marketing Mix – Business Case...Onalytica
Influencer marketing has grown massively in popularity over the last few years. You might have read that 70% of marketers are actively planning influencer marketing campaigns. However, many are still unsure as to how to connect with influencers, how to drive engagement, how measure the impact, or, crucially, how to secure internal buy-in.
This presentation will address those questions and provide a clear and logical framework for your influencer marketing programme.
Learn how to:
Translate your business objectives into influencer marketing objectives through case studies and engagement models.
Engage influencers organically (without paying them).
Effectively measure success.
When was the last time you experienced a fully customised and personalised Influencer Marketing service? We know how valuable your campaigns and clients are to you. This is why we will not settle for less than the perfect influencer fit for your projects. We will build the ideal Influencer Marketing plan for you and your brand/s.
A presentation by Tim Williams CEO of Onalytica on Influencer Relationship Management, use cases, challenges and the 6 steps to approach influencer relations.
Learn from a group of LinkedIn experts about social advertising tips, tricks, and best practices to maximize campaign effectiveness of LinkedIn advertising.
In the rapidly evolving landscape of digital marketing, Social Media Marketing (SMM) has emerged as a dynamic and indispensable tool for businesses of all sizes. This comprehensive guide aims to decode the intricate world of social media marketing and highlight the profound impact it can have on businesses.
Social Media Marketing is not just a buzzword; it's a strategy that has revolutionized the way businesses connect with their target audience, build their brand, and drive success. It encompasses a wide array of activities, from creating and sharing content on social media platforms to engaging with your audience, and everything in between. Visit for more details https://tattvammedia.com/
Why Social Media Marketing Is Important for Any Business.pdfMetric Connect
Social media marketing is the use of a variety of online platforms and websites to promote a brand, product or service. It has become a valuable tool for businesses around the world due to its reach and ability to quickly and effectively target an audience. By utilising social media channels, businesses can acquire new customers, interact with existing and potential customers, and even improve their brand awareness. Metric Connect is one of the best service providers for Social Media Marketing in Market Harborough, offering customised strategies and solutions.
Accelerating Revenue Growth Through Influencer MarketingAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Gain the expertise you need to implement successful, ROI-focused influencer marketing campaigns, while analyzing them in real-time using the latest technology.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
Influencer marketing has become an essential strategy for beauty and fashion brands. In our webinar, we look at the growth of influencer marketing, the challenges of identifying bloggers and vloggers, and best practices for working with influencers.
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
Learn how to use the power of influencers to ignite your brand. Discover the latest trends, how to find the right bloggers for your brand, and the best practices for engaging with influencers.
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Similar to Influencer Marketing Strategy - A Six Step Guide (20)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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10 Video Ideas Any Business Can Make RIGHT NOW!
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Key Takeaways:
How to use the Video Matrix
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2. “Focus on a long-term approach
rooted in a two-way dialogue.
It’s often the phases between
campaigns and events that allow
you to have in-depth
conversations, get valuable
feedback and really gain a
deeper understanding around
what matters to your influencers.
Investing this time and valuable
resources builds credibility. This
credibility and trust with an
influencer is key to ongoing
success.”
INFLUENCER
MARKETING
2
AMANDA DUNCAN,
Senior Communications
Officer, Microsoft
3. Influencer marketing for consumer
products is the fastest growing trend
in marketing. It requires a strategic
approach to product launches,
campaigns and use of social media.
INFLUENCER MARKETING
AGENDA:
Campaign Concept
Campaign Framework
Brief
Table of Contents
Project Plan
5
Budget
Summary
1
5
6
2
3
4
Appendix 7
4. 3
VISION
GOALS STRATEGY
• Establish and build key influencer
relationships.
• Promote to influencer audiences
• Extend and grow brand awareness
• Sales growth
Become the leading brand
among key influencers.
Establish and build
relationships amongst
influencer community.
Harness community to fuel
growth.
• Seed products in top influencers
• Create campaign for influencers to
use
• Synchronize activities to create wave
• Manage SM sentiment
1
5. CAMPAIGN HIGH LEVEL FRAMEWORK
Campaign
Influencers are protective over their audiences and anything that can damage their brand and relationships. Their goals
are typically to incrase engagement, community numbers and ultimately revenue.
The community campaign is a brand sponsored prize/competition based on tickets to top music talent performances
and/or equipment. This delivers a strong message that the brand is interested in helping them with their audience and
building long-term relationships.
Influencer
Activation
Influencer
Community
Social media
Website
Purchase
Awareness and Sales
Brand
Create campaign assets
Identify key influencers
Outreach/Communications
Synchronised campaigns
Track/respond and follow up
Campaign
Brand points
Communications
Community Campaign
6. 04Pre-launch check all digital
processes work. Launch
coordinated campaign and
track initial reactions.
Launch
05Track brand reach, mentions,
clicks and sales. On social
media respond to any
negative reactions and track
engagement levels of
influencer.
Track, Respond
06Detailed breakdown of reach,
engagement, affiliate clicks,
sales related to affiliate links
and use of coupon codes.
Reports/Learnings
01 Search find and benchmark
key influencers. Profile their
communication channels,
audience demographics,
benchmark engagement rates
and use of brands.
Identify Influencers
02 Project plan
Timings, schedule
Influencer profiles
Influencer assets
Community campaign assets
Campaign Planning
03 Create content for influencer
outreach. Contracts, email
templates, campaign details
and timelines, photos and
details of audience
competitions.
Outreach
01
02
03
04
Strategy/
Plan/
Assets
Outreach
Launch
Track/
Respond
Reports/
Learnings
Identify
Influencers.
05
06
INFLUENCER
MARKETING
Influencer
Activation
Influencer
Community
Social media
Website
Purchase
Awareness and Sales
Brand
Create campaign assets
Identify key influencers
Outreach/Communications
Synchronised campaigns
Track/respond and follow up
Campaign
Brand points
Communications
Community Campaign
7. 1. Identify Influencers
Search find and benchmark key influencers.
Profile their communication channels,
audience demographics, benchmark
engagement rates and use of brands.
INFLUENCERS
MEGA
MACRO
MICRO
1M+ followers
10k – 999k followers
1 – 10k followers
Engagement rates go
down as the number of
followers increases.
MEGA MACRO MICRO
Targeted Reach
Content Quality
Accessible
Increased Trust
High Engagement
Low Cost
Explosive Reach
Halo Effect
Professionalism
2
8. 1. Identify Influencers
Influencer and customer segments need to
align with the brand. Products and
campaigns need to be relevant to the
influencer community.
INFLUENCERS
Influencer
Influencer
Community
Brand
SEGMENT 1 SEGMENT 2
Influencers who are
…
Influencers who
are...
SEGMENT 3
Influencers who
are…
2
9. 2. Campaign Planning
Campaign assets are based on two criteria:
1. Project plan
2. Timings, schedule
3. Influencer profiles
4. Influencer assets
5. Community campaign assets
STRATEGY AND DEVELOPMENT
Equipment
• Brand equipment
• package.
• T-Shirt.
• Mug.
• Pen.
Material branding
• Website graphics with affiliate link.
• Community campaign graphics.
• Product images.
• Pre-written review(s) for blogs.
• Video(s) of products
• Affiliate codes/Coupons
Digital
1. Sponsored content
2. Reviews
3. Competitions and giveaways
4. Product and content collaborations
5. Long-term ambassadors
2
Create content for influencer outreach. Contracts, email
templates, campaign details and timelines, photos and
details of audience competitions.
10. 3. Outreach
Influencer outreach - send contracts, email,
campaign details and timelines, photos and
details of audience competitions.
OUTREACH
22
Media
• Email templates.
• Outreach platform
• Tracking/project
management tools
Communications
• NDA
• Influencer agreement
• Terms and conditions (competition)
Legal
• Mini-site for affiliates
• Influencer Hub
• Hold brand assets
• Product images…
11. 4. Launch
Pre-launch check all digital processes work.
Launch coordinated campaign and track
initial reactions.
LAUNCH
2
Media
• Check systems are setup
• Benchmark reports pre-activity
• Digital assets are in place
• Check affiliate/coupon links
• Scale platforms
Systems
• Pre-launch teasers and snippets
• Build expectation using PR &
influencers
• Check influencers are ready
• Activities and timings agreed
• Synchronize timings
• Harness paid media
• Amplify using PR
Communications
• Target viral
opportunities
• Harness stories from
users
• Respond quickly
• Amplify
12. Track brand reach, mentions, clicks and
sales. On social media respond to any
negative reactions and track engagement
levels of influencer.
TRACK AND RESPOND
Web Analytics
Influencer campaign platform
• Track by influencer
• Track influencer
communications
• Track communities by
influencer
Influencer Tools
Social Media Brand Analysis
• Sentiment
• Mentions
• Profiles
Social Media Tools
Website analytics platform
• Affiliate Clicks
• Website traffic
• Sales
• Attribution
Mentions
0
50
100
Clicks
0
100
200
Sales
0
50
100
2
13. 6. Reports/Learning
Detailed breakdown of reach, engagement,
affiliate clicks, sales related to affiliate links
and use of coupon codes.
REPORTS AND LEARNINGS
Facebook %
No of people
Analysis of mentions across
Facebook.
Instagram %
No of people
Analysis of mentions across
Instagram.
Twitter %
No of people
Analysis of mentions across
Twitter.
YouTube %
No of people
Analysis of mentions across
YouTube.
Affiliate Clicks
No of clicks
Total clicks and attribution
of click source.
Sales
No of sales
Sales attributed by channel.
Customer profiles based on
sales.
Sentiment analysis
Positive/Negative ratio
Analysis of brand across
channels.
Influencer feedback
Feedback/Ideas
Feedback report from
influencers and
recommendations.
Comprehensive reports indicating key insights, further opportunities
and feedback from influencers. This will help build and develop
further Influencer Marketing campaigns and strengthen
relationships.
Reporting
2
14. Campaign Concept
Influencer Audience Sales
Leads
Opportunities
Engagement
Feedback
Content
Measure
Sentiment Nurture
Direct & Indirect Sales
Attribution
Using social media, web analytics and influencer marketing tools we can track every aspect of the influencer
campaigns. In addition, the data from social networks will provide deep insights into the customer segments that
engage with the brand. As a result, these insights can be used to further target customer segments to develop
leads and sales opportunities.
3
15. Campaign Concept
CampaignConcept
Competitions are one of the most effective ways to engage an influencers audience. The goal for the brand
campaign is to create a direct link and association between the influencer and the brand.
3
Influencer
Audience
Drives engagement and generates brand
awareness.
Helps to build and grow influencers audience
16. Influencer Campaign High Level Timings
Phase Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
1. Identify Influencers
2. Campaign planning
3. Influencer Outreach
4. Launch
5. Track and respond
6. Campaign reports
4
17. Estimated Budget
Item Budget Details
Campaign Management
Influencer Management
Reporting
Phase 1 £
Phase 2
Phase 3
Phase 4 & 5
Phase 6
Main activation budget Equipment £
Tickets/Giveaways £
Influencer Brand
Placement
£
Platforms/Digital £
TOTAL £
5
* - this is estimated based on running the platforms for 4 months and includes reporting, customer profiling and insights.
18. Summary:
Key benefits:
o Opportunity to extend brand reach
o Target new audiences
o Create new marketing model based
on direct sales
o Measure every aspect of campaign
o Develop new digital capabilités
o Grow sales
10
o Detailed project management of
campaign
o Focus on brand awareness and sales
o Develop insights around customer
segments
o Use as initial learning for broader
influencer marketing – consumer
products
o Focus on long-term relationships
6
19. Contact:
gary@garyfox.co
Gary Fox has over 25 years in sales and marketing working for brands across a multitude of markets:
Hp, Microsoft, Nike, Gillette, CitiBank. He has a MBA from Warwick Business School and is a doctoral
researcher at Cranfield University studying how AI enabled digital innovation changes marketing
strategy.
Gary Fox
21. WHY INFLUENCER MARKETING?
21
of online consumers use adblockers.
Influencers provide access to a
relevant audience and the ability to
understand them.
Influencers build a narrative of
trust.
Influencers bring a human element
and help capture the personality of
the brand.
92%
47%
of people trust online recommendations.
Brands like SAP, Hp and Microsoft
are now engaging with B2C and
B2B influencer marketing.
of people (B2B and B2C) rely on
recommendations in making purchase
decisions.
68%
7
22. INFLUENCER MARKETING STATISTICS
2-3%
5.7%
Engagement rates
Average for brands across industries
Average influencer rate
Sources: Business Insider Report 2018
Influencermarketinghub
eConsultancy
U$D 4.6Bn
Marketing Spend
2018 Marketing spend.
U$D 6.5Bn 2019 Estimated marketing
spend.
U$D 7.65
Earned Media Value Per $1 Spent
2018 Average earned media
value.
92%
Marketing Trends
Of marketers who use
influencer marketing found it
to be effective.
7
23. STRATEGIC FRAMEWORK
HOW TO VIDEOS
GRAPHICS
USER GENERATED CONTENT
SALES SUPPORT
CRM
LOYALTYENGAGEMENT
MARKETING
PAID
EARNED
LISTENING
LEARNING
OWNED
SHARED
OWNBUY
NEW USE CASES
REWARDING
USER GENERATED REVIEWS
ENGAGEMENT
CONTENT COMMERCE
Q & A VIDEOS
INFOGRAPHICS
INTENT
SCENARIOS
OUTCOME
PERSONAS
COMMON QUESTIONS
7
