The world is rapidly changing, particularly given the spectacular advances in digital technologies. The Internet and its component technologies are massively creating new opportunities (or threats, for those unaware) for both businesses and individuals alike. Internet of Things (IoT), Platform Economies, Innovative Processes and Design Thinking are the ‘new mantras’. This talk address what startups and corporations need to do to survive this digital tsunami. For further information, visit our website at ma2017.mymagic.my. Facebook - Facebook.com/magic.cyberjaya Twitter - Twitter.com/MagicCyberjaya Instagram - Instagram.com/magic_cyberjaya/ LinkedIn - my.linkedin.com/in/magiccyberjaya YouTube - https://www.youtube.com/channel/UCIT_ihmWh5f3MCobvEwWMaA

1. Surviving the digital tsunami
Professor Dr. Murali Raman

2. Story of my life…
• Stanford Technology Ventures Program
• PhD, Management Information Systems, SISAT, Claremont, CA,
USA
• MSc. Management Information Systems, SISAT, Claremont, CA,
USA
• MBA, Imperial College, London, UK
• MSc. HRM, London School of Economics, UK
• Rhodes Scholar – Oxford University
• Fulbright Scholar – DoS, USA
• Maybank Accenture ConsultingAcademia
• Certified Design Thinker – Stanford d.School, Palo Alto
• Certified NLP Practitioner
• Certified in Directive Communication Psychology – Colored Brain
and Emotional Drivers for Leadership Excellence
• Fellow – Malaysian Institute of Management

3. Workshop Goals…
1. To converse about digital economy
2. To look closer at some stylized facts about
digital economy in an Asian context
3. To understand what it takes for us to survive
the digital tsunami

4. Tsunamis:
1. Occur very fast
2. Limited warning thus
limited time to respond
3. If unprepared, could be
detrimental to our lives
4. Send a shockwave –
aftermath often making
us wonder what
happened…
5. Costly to the economy

6. Conversation about Digital Economy
What comes to your mind
when someone uses the
term digital economy?

7. What is a digital economy…

9. Business examples…

10. • You are a call centre manager running an
airlines
• Your centre receives 6,000,000 calls per year
• Problems:
– Low response rate
– High Operational Cost
– Disgruntled customers
What would you do to turn around the situation?

11. Information Systems Building Blocks

12. Social imperatives…

16. Cohort
Entered
Workforce
Approximate
Current Age
Dominant Work Values
Boomers 1950-1965 65+ Hard working, conservative,
conforming; loyalty to the
organization
TV & Radio were the best
inventions
Xers 1966-1980 40-55 Success, achievement,
ambition, dislike of authority;
loyalty to career. Phones were
greatest.
Yers 1981-2000 20-35 Work/life balance, team-
oriented, dislike of rules; loyalty
to relationships. Internet Rules
Zers/
milliners
C-Gen
2000-Present Under 20 Confident, financial success,
self-reliant but team-oriented;
loyalty to both self and
relationships. No Internet? DIE
Generational Values

17. What is Gen C?
• Connected generation
• Aka millennials = Born after 2000
• C
– Connectivity
– Creativity
– Classroom changes
– Crowd (online) rules
– CoC

20. New Business Models

21. Digital economy stylized facts…

22. 25 34 39 41 57 60

23. 26 54 29 32 52 73

26. Case in point…

29. Our Value Proposition To Stakeholders
To help prepare the private and public
sector workforce with competencies and
skills required to help them face challenges,
embrace opportunities and remain relevant
in Economy 4.0 and beyond

30. Our Programme Focus
Digital Economy Innovation
Business Acumen Soft Skills
Core
Programme Support

31. Our Programme Modules
Digital
Economy
Managing in a Digital Economy
Strategy in a Digital Economy
Digital Economy Law
Digital Leadership
Leadership & Managing in a
VUCA (Volatility, Uncertainty,
Complex, Ambiguity) World
Understanding Your Competitive
Position in the Digital Economy

32. Our Programme Modules
Innovation
Design Thinking
Leadership for Innovation
Creative Problem Solving

33. Our Programme Modules
Business
Acumen
Finance Fundamentals
Marketing & Sales Essentials
Effective Decision Making
Effective Supervisory Skills
Using Big Data for Business
Effectiveness
Entrepreneurship Essentials
Project Management Essentials

34. Our Programme Modules
Soft Skills
Effective Workplace Oral &
Written Communication Skills
Pitch Your Ideas Effectively
Presentation Skills for Impact
Personal Development & Self
Confidence
Manage Your Stress
Manage Your Time Effectively
Positive Thinking & Being Happy!

35. Our Programme Delivery Methodology
A Blended Learning Approach
• Face-to-Face Interaction
• Group Work
• Case Studies
• Online Interaction / Platform

36. Why MMU Business School?
As a Corporate linked Business School….we
empathise with local challenges, issues, way of
doing things & opportunities …. our flexibility…
An acknowledged top Malaysian Private University
(MMU Graduates in Demand by Industry)
Keeping Your Training, Developmental & Consulting
Costs Value For Money!!

37. Thank You
murali.raman@mmu.edu.my