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users are customers and they decide, so focus on their happiness
digital is a pull medium
15.
1 metric that matters
gets your departments aligned
gives direction in a holistic approach
centralizes all KPI’s
changes during the company lifecycle
connects all verticals in lean startup marketing
use the Rockefeller Habits
17. listen to your market
Who is your Target Customer Group?
What is their “Pain”?
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18. the 19 traction channels
How & where can we engage with them?
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19. create product market fit
Create a product that fits the market & the traction channel(s)
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24. how to apply lean analytics in
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25. how to apply lean analytics in large
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