The document is a comprehensive guide on multi-level marketing (MLM) that explains the business model, key considerations for choosing an MLM company, and strategies for success. It emphasizes the importance of realistic goals, effective budgeting, and building trust with prospects, while also highlighting the necessity of persistent effort and consistent evaluation of one's marketing actions. Additionally, it promotes resources for financial education and personal finance management.

1. THEMLM
HANDBOOK

2. MLM – What’s In It For You?
Easy to Get Started
Inexpensive
Work from Home
Flexible Work Hours
Passive Income
Unlimited Income

3. What is Multi-Level Marketing?
 MLM is a business model where you’re an
independent contractor that sells a product.
 What is unique is that you also recruit additional
independent contractors that also sell; when they
make a sale, you receive a percentage of the sale.

4. How to Choose an MLM Company
Availability of information. Can you easily find relevant details about the
company, products, and pay plan on their website before you sign up?
Beware of companies that require a minimum purchase every month.
Consider the price point.
Are you comfortable selling a product with that price?
Research the company’s reputation.
Pick a product you like.

5. Set a Reasonable Goal
 Success comes when you pursue a realistic goal.
 You’ll see many success stories; what’s more
important is to find out what you must do
consistently to expect the results you desire.
 Then you can set both short-term and long-term
goals that you know you can meet.

6. Create a Realistic Plan
Learn the
Truth
What will it take to
get to your goal?
Be
Realistic
Avoid creating
your marketing
plan around what
you wish was true.
Get a
System
Find or develop a
process that
works well for
you.

7. Develop and Follow a Marketing Budget
 Most of the people that lose money in MLM do so
simply because they fail to pay attention to their
spending.
 A budget helps you develop a plan for profit. You'll
think, "How can I best use this money?“
 Setting that marketing budget will limit your risk
and make you carefully consider what you're
doing, thus increasing your odds for success.

8. Have Multiple Sources of Lead Generation
It’s important to have
multiple sources of
leads.
Find more prospects.
+
Protect your business.

9. Critical Key for Lead Generation Success
Pick One
Technique.
Learn to
make that
one work for
you.
Move on to
another
strategy that
adds to the
leads you’re
already
receiving.

10. Communication: Closing Prospects
 The real measure of success is conversions; that’s
when you actually get paid.
 Technology simply changes the tools that you
use, and not the fact that MLM is a relationship
business.
 People buy from those they know, like, and
trust.

11. Create a Follow-Up System
Ensure your
follow-up
system allows
for multiple
opportunities
for conversion.
Give them a
chance to get
to
know, like, and
trust you!

12. Follow-Up: Strengthening Trust
 For every activity you engage in related to your
business, always ask yourself: Is this activity
building trust or destroying it?
 Are your prospects more interested in your offering
- or less - as a result of an action you take?
 This mindset will lead to great improvements in
your marketing results.

13. Grow Your Business with Previous Contacts
Old
Prospects
Ex-
Downline
Members
New
Profits

14. Old Prospects & Ex-Downline: Reconnect!
 Even if you’ve been told “no” before by a prospect, that
doesn't mean anything now.
 Ex-downline members that have drifted away for
whatever reason are a vastly overlooked source of
business in MLM.
 Stay positive and keep reaching out to people and
attempting to solve their problems. Things may have
changed in their lives & they might now be open to
your offer.

15. Reconnect With Retail Customers
 Considering that network-marketing products tend
to be more expensive than comparable retail
competitor's products, be certain that you deliver a
degree of service that will make this totally
worthwhile for your customer.
 Developing a strategy for year round retail sales
will help to keep you organized, ahead of the
competition, and increase your sales.

16. Track Your Marketing Actions
Being busy all the time doesn’t necessarily mean that
you’re spending your time wisely!
Effective tracking requires an evaluation of your
progress on a weekly basis. Realizing the truth may
enable you to easily double or triple your results.
You can make a simple tracking system with a
notebook.

17. Don’t Quit!
 It’s essentially impossible to fail if you don't give
up.
 It's really about taking responsibility for what's
going on in your business and consistently
measuring, testing, and improving every aspect of
it.
 Those negative emotions are just feedback that
things aren't perfected yet.

18. You’re All Set!
Follow these
strategies for a
great start.
Continue
gaining
knowledge
and put it to
good use.
Be the success
story your
company
brags about!

19. We hope you enjoyed your Special Report!
Curtis Roese is an experienced professional with extensive experience in
personal finance and small business matters. Curtis writes and
publishes articles, courses, guides and special reports on his personal
finance blog.
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