This document discusses research from Lightspeed on mobile commerce trends. Some key findings include:
- Nearly half of respondents had made a purchase on their mobile phone, with apps and games being the most popular purchases.
- Younger demographics were more likely to shop mobile, while older users preferred purchasing travel arrangements.
- Most users preferred shopping on a PC to their phone, citing ease of use, while payment security was a decreasing concern.
- Comparing products, reading reviews, and finding store locations were very common mobile research activities.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
The why, what and how to use mobile marketing in Africa - MMA SAMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Cracking the code…Insights for mobile from behavioral sciences - Pondering PandaMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
78% of Brits have taken a selfie, 50% within the last month.
After only one week a whopping 70% had seen the now famous Oscars selfie.
It truly is Peak Selfie time.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
SEO tips for Real Estate agents from JD Spagnola of Allure Technology. This was a handout for the Santa Cruz Women's Council of REALTORS event June 11, 2014.
Using Radian6 we scanned over 300,000 mentions on Twitter to better understand what the Filipino public think about the mobile phone market across the month of July.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Digital Asset Upgrade Proposal for Publishing HousePopcorn Social
The overview proposal written by Popcorn Studios in Adelaide to a multi national publishing company with several publications and street presses in Australia. The company wants to upgrade and develop their digital assets such as web portal, mobile apps, workplace practises to bring it up to todays technology standards available to such an industry.
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
SEO tips for Real Estate agents from JD Spagnola of Allure Technology. This was a handout for the Santa Cruz Women's Council of REALTORS event June 11, 2014.
thinkLA Mobile Breakfast 2011 - ChaCha PresentationthinkLA
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Presented by Jessica Phan - Vietnam Mobile Marketing
This slideshow is from a presentation at the M2 Marketing & Media events in Ho Chi Minh City, Vietnam organized by ITV-Asia.com and VietnamBusiness.TV
To see videos from the events, interviews with speakers and to get information on upcoming M2 - Marketing & Media Network events please visit VietnamBusiness.TV
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
How best to integrate your affiliate program for the mobile web & applications along with mobile advertising & marketing options for all devices including the fastest growing mobile platform, Android.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Mobile Marketing/SEO
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
Hành vi của người tiêu dùng trên điện thoại thông minh và báo cáo quốc gia từ các làn sóng nghiên cứu điện thoại thông minh mới nhất được tiến hành trong năm 2013.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Similar to M2 roadshow us naor chazan, lightspeed research (20)
WhatsApp Business Messaging Forecasts, by country 2018-24mobilesquared Ltd
The WhatsApp Business Messaging Forecasts Databook are the world’s first projections on WhatsApp’s big push into business messaging. This is also the first report to split out WhatsApp’s 2 billion users in 180+ markets and then projected this forward to 2024.
The WhatsApp user base has formed the basis of our WhatsApp Business messaging forecasts, which we have split out by WhatsApp for Business App and WhatsApp Business API.
We have then split out these use cases by engagement type, where applicable (A2P broadcast messages / P2A chat messages / P2A chats / total messages), and spend.
Presented at International Telecoms Week, 24th June 2019, Atlanta. New forecasts from Mobilesquared show RCS growth will accelerate to add 1.15 billion users and achieve scale by end 2020, with hockey stick P2A revenue growth predicted for 2022
Why the opportunity for RCS is now: RCS Business Messaging market forecasts t...mobilesquared Ltd
Mobilesquared reveals latest RCS business messaging market forecasts, at Mobile World Congress Barcelona, 2019. Includes forecasts to 2023 for consumer engagement frequency by month, business messaging revenues, top 10 mobile operators by business messaging revenues, impact of WhatsApp on mobile operators and more.
The Future of Business Messaging by Nick Lane, Chief Insight Analyst, Mobiles...mobilesquared Ltd
Presented at the GSMA Awareness of Business Messaging Lab #19, New Jersey, USA, November 15th 2018, Mobilesquared's Nick Lane outlines the scope of the global business messaging opportunity for brands, and delivers an overview of market size and key trends.
UK RCS Workshop - Mobilesquared "The future of business messaging"mobilesquared Ltd
Mobilesquared's Chief Data Analyst, Gavin Patterson, previews data from the "Global RCS Forecasts 2018-2023 Databook" report, published November 2018. Presented at the UK RCS Workshop, 18th October 2018.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem, from mobile operators, aggregators, service providers, and vendors. All the forecasts for the 200 countries are split out by total, grey, and white messages, and cover revenues, traffic, potential and lost revenues. It includes mobile operator spend forecasts on SMS revenue assurance platforms. And it has forecasts on average messages and revenue per subscription (split out by total, grey and white). To supplement the data, the 60-page market report provides a detailed overview of the market + key findings.
Mobilesquared's predictions and opportunities for the Premium Rate Services (PRS) industry in the UK. Full of market data, forecasts, and consumer behaviour stats.
The Premium Rate Services (PRS) market was worth £686.6 million in 2014. This presentation - based on the industry report - provides a breakdown of that spend by sector, category risk assessment, and PRS forecasts for 2015.
Everything you wanted to know about mobile commerce (and mobile retail), but ...mobilesquared Ltd
The latest presentation from mobile insight specialists mobilesquared looks at the mobile commerce and mobile retail opportunity in the UK. From mcommerce forecasts, mcommerce users broken out by gender, smartphone and tablet, consumer experience...
Mobile is Knowledge: How travel and tourism sectors can utilise mobilemobilesquared Ltd
Presentation on understanding how travel and tourist companies can make the most of mobile, delivered at the excellent Mobile Travel and Tourism Summit in London 2 Apr 214.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time