The document summarizes research from a survey of over 14,000 respondents across 14 global markets about mobile media consumption trends. Some key findings include:
- Mobile media usage has surpassed traditional media like TV and online access via desktop/laptop. On average, respondents spent 97 minutes per day on mobile compared to 81 minutes watching TV.
- Over 60% of mobile web users engage in mobile activities like social networking or messaging while watching TV, indicating widespread multi-screen behavior.
- Mobile is now the preferred medium for communication, entertainment, and finding information compared to desktop for many users. The shift to mobile is more pronounced in developing markets.
- Ease of use, constant accessibility, and
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Digital and Social Media in Aesthetics MarketingVincent Teo
This is a presentation I gave at a Regional Aesthetics Marketing Workshop on how clinics in Asia can leverage on digital and social media to engage consumers and acquire new prospects.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
InMobi State of Mobile Video Advertising Report 2018InMobi
In our State of Mobile Video Advertising 2018 Report, we highlighted how advertisers and publishers alike all around the world have increasingly embraced in-app video advertising over the past two plus years.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
The new 360* hyper-connected marketing communication
Mobile has changed the way people watch TV and expose to Advertising. Are you ready? Is your brand ready?
The mobile movement has stunned the world, and mobile consumption is supporting the growth of video content. People are adapting very quick to this new reality, finding their own ways to make videos not only more comfortable to watch - but more portable, more functional and more useful for them. Bye bye Television set..
DMSA iIS THE NEW MARKETING MIX
DMSA is a new model of marketing-mix which is relevant today to hyper-connecting brand to the right audience, at the right time with the right “how to say”.
The workshop is to equipped brand marketers with the knowledge, skills, structure and attitude to help them & their brands thrive in the digital age.
DMSA (Digital, Mobile, Social Activation) was initiated to replace the irrelevant ATL/BTL and twist it out to become the 360* hyper-connected digital channels by delivering meaningful marketing connections.
DMSA will explores new ways by collaborating Digital Platform - Mobile Technology - Social Enablers that can help brands thrive in a digital world. We will together develop DMSA marketing campaigns and experiences that we hope people will love, remember and share.
In the other sight, DMSA is providing inspiration to everyone shaping the future of advertising. We are in the age of creative revolution when everything changed simply by partnering up Ideation, Creative and Technology.
Today, the best Advertising isn't Advertising.
Anything that can make meaningful connection,
is the best Advertising.
Programmatically Speaking with InMobi and Rubicon ProjectInMobi
Programmatic advertising is the latest buzzword to have garnered a loyal following in the West. Learn about trends on programmatic ad spends across markets and get insights on its state in India. Watch the video @ https://youtu.be/DnehXULVDHc
Everything you need to know about mobile video ads in india and apacInMobi
Designed to help marketers make smarter decisions on their video advertising strategy, this PPT covers some of the key areas such as what are the trending video ad formats, how you can increase their revenue and boost user retention & more.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
The Brand Marketer's Guide to Mobile Video ViewabilityInMobi
Today, mobile video is eating the world! With an increase in video viewing across connected devices, globally, by 2018, 64% of global online video views are expected to be on mobile. In such a scenario, mobile video ads are going to dominate the future of marketing. However, with mobile video advertising still in its nascent form, there are several challenges for the mobile advertising industry to collectively address in order to move forward. And key amongst these is the issue of mobile video viewability. In this PPT, you will understand:
What mobile video viewability really means
Global definitions of mobile video viewability
Viewability through independent measurement
What to look for when choosing the right viewability partner
Market in the Moment to Boost Consumer EngagementInMobi
Every brand marketer is convinced that mobile is central to a brand’s marketing strategy. However, till now marketers have had to be satisfied with guesswork when it comes to meeting marketing objectives and being truly relevant to consumers.
Move beyond hoping for tangible outcomes, and sign-up for this Webinar in order to learn -
-What moment marketing is and why it is important for your brands
-How you can succeed at meeting campaign objectives with moment marketing
-How you can take the uncertainty out of mobile marketing campaigns and enjoy guaranteed ROI for your mobile marketing investment.
Leveraging mobile to bring overnight television ratings to Africa - GeoPollMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
Philippines has been slow off the marks when it comes to smartphone penetration and mobile internet usage but it's starting to catch up fast.
Our report looks at the trends among the feature phone and smartphone users in the country of 97 million people.
Philippines Mobile Internet Trends - On Device ResearchRobin Ng
This deck is compiled by On Device Research on the philippines mobile internet trends.
a country with more than 97m people and more than 70% of the population are age 35 and below, this tout to be the next big market for mobile and internet services in South East Asia after Indonesia.
It is relatively "young" and the market is just starting to grow. the issue with philippines is the bad infrastructure that is hampering a lot of internet business. Hope that give them a bit more time and they can get the things right
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
A presentation on:
Positive Use of Internet and Mobile Devices
By
Remmy Nweke
Lead Strategist/Group Executive Editor,
DigitalSENSE Africa Media Group
[DigitalSENSE Business News,, ITRealms,, NaijaAgroNet]
@ 2016 Safer Internet Day
organized by Shift
----------------
Calabar Community Hall, 25 Ajao Road,
off babatunde street off Ogunlana drive, Surulere, Lagos
----------------
on Tuesday 9th February 2016
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Mobile Research – What’s the point - Millward BrownMerlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
D'après une étude récente de Google, le phénomène du multiécran touche de plus en plus de Canadiens. En effet, ils sont nombreux à déclarer utiliser un dispositif comme le téléphone intelligent, la tablette ou un PC pendant qu'ils regardent la télévision. Selon Google, le multiécran est dorénavant ancré dans les habitudes des Canadiens et les marketeurs peuvent optimiser leurs performances par une juste compréhension de l'impact de ce phénomène. Ce n'est pas pour rien que Twitter a ouvert récemment un bureau au Canada spécialement dédié à la social TV.
Le paper Invest donne des informations (nom, création, savoir-faire, fond levée,marché, contact...) sur notre sélection de 65 Startup qui permettra à des investisseurs ou des entreprises de prendre contact avec eux !
Lors de notre voyage à Lisbonne nous avons rencontré des dizaines de startup sur de nombreux thèmes comme #SAAS #Ecommerce #Advertising #Gaming #Esport #Video #Sport #Health #Hardware #VR #AR #Social #Fintech #Biotech #Education #Bot # Messagerie #Musique # App #IoT #AI
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Global mobile media consumption by InMobi
1. GLOBAL MOBILE MEDIA CONSUMPTION : A ‘NEW WAVE’ TAKES SHAPE
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
Wave 3 : February 2014
2. OBJECTIVES
Understand mobile media
consumption and how
it’s changing…
14,000+ respondents
14 key markets globally
Global
Wave 3 research*
Mobile average based on 14 key markets
balanced by economic tier and
geographic location
recruited via InMobi global
mobile ad network,
conducted over Decision
Fuel and On device
research mobile platform
(Australia, China, France, Germany, India, Indonesia, Kenya,
Korea, New Zealand, Nigeria, Malaysia, South Africa, UK, US)
*Wave 1 research was conducted between Sep’11-Mar’12; Wave 2 research was conducted between Aug – Nov’12; Wave 3 research was conducted in June 2013 to January 2014
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
3. Executive Summary:
A new wave of mobile consumer behavior is creating changes in the mobile landscape
Who?
• Moving into the mainstream: mobile is becoming the leading source of media
• This phenomenon is widespread, across different segments of mobile web users
What?
• Mobile has surpassed traditional media (TV & online) in terms of time spend
• Multi-screen behavior is common – 61% of mobile web users engage in mobile
activities (e.g. social networking, text messaging) while watching TV
• Mobile is catching up with traditional media as one of the key medium for
conducting different activities (e.g. entertainment, search and communication)
• Across the 14 markets, growth in mobile use in the next year is likely to come from
social media, followed by entertainment (e.g. music, videos, etc)
Why?
• Key drivers/enablers for new mobile consumers: ease of use, availability & privacy
• Mobile is becoming an important companion, for the in between times
• Rapidly increasing accessibility of features, apps and services
Advertising
Impact
• Mobile web users (61%) are comfortable with mobile advertising
• Although mobile is impacting purchase behavior…it is not yet being fully leveraged
• With this opportunity, however, comes responsibility
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
5. THE AVERAGE MOBILE
WEB USER CONSUMES
6.0 HOURS
OF MEDIA PER DAY
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
6. Reading Magazines
/Newspapers
Tablet
devices
33
minutes
37
minutes
97
minutes
Using mobile
(ex SMS/calls)
THE AVERAGE MOBILE
WEB USER CONSUMES
Listening
to Radio
44
minutes
6.0 HOURS
OF MEDIA PER DAY
70
minutes
Online via
desktop/laptop
81
minutes
Watching TV
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
7. Mobile takes up a fair share of media time,
especially in middle and lower income markets (surpassing online)
Using Mobile (excluding SMS/Calls)
Online via desktop/laptop
Listening to Radio
Using a tablet device
Global
Watching TV
Reading Newspapers/Magazines
27%
Indonesia
31%
China
22%
30%
Germany
27%
28%
27%
23%
Kenya
26%
23%
South Africa
26%
25%
Korea
25%
Australia
24%
New Zealand
23%
Malaysia
France
21%
19%
25%
22%
17%
22%
13%
7%
5.8
6.4
10%
6.4
10%
10%
7.9
11%
9%
5.2
8%
6.4
7%
6.8
10%
17%
12%
5.8
12%
16%
20%
7%
5.3
8%
17%
5.5
11%
6%
16%
24%
7%
11%
24%
15%
26%
22%
18%
10%
6%
6.0
7%
8%
14%
23%
12%
16%
18%
9%
10%
5%
20%
24%
10%
9%
29%
22%
Nigeria
12%
16%
17%
29%
India
19%
Total Media
Time Spent
(Hours)
9%
17%
15%
10%
7.2
8%
6.5
Sample size: Global n=12,898; Australia n=297; China n=2,397; France n=762; Germany n=751; India n=2,765; Indonesia n=755; Kenya n=1,037; Korea n=1,018; New
Zealand n=830; Nigeria n=1,074; Malaysia n=457; South Africa n=755 *Note: Data excludes UK & US as options are not asked in these markets
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
8. 61%
of mobile web users
engage in mobile activities
while watching TV
TV
Mobile
Sample size: n=14,473
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
9. At least 1 out of 2 mobile web users would engage in
dual screen activity (between TV and mobile)
F o r m o b i l e
S M S ) ,
d o
a c t i v i t i e s l i k e s u r f i n g
y o u t y p i c a l l y u s e y o u r
t h e w e b ( e x c l u d e s c a l l s a n d
m o b i l e
w h e n … w a t c h i n g T V
Global
61%
Indonesia
71%
South Africa
70%
US
66%
New Zealand
66%
Australia
64%
China
64%
France
62%
India
62%
Malaysia
60%
Germany
60%
UK
57%
Nigeria
55%
Kenya
Korea
52%
45%
Sample size: Global n=14,473; Australia n=297; China n=2,397; France n=762; Germany n=751; India n=2,765; Indonesia n=755; Kenya n=1,037;
Korea n=1,018; New Zealand n=830; Nigeria n=1,074; Malaysia n = 457; South Africa n=755; UK n=563; US n=1012
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
10. Mobile web users are mainly engaged in social activities
(social networking, text messaging) while watching TV
H o w
d o
y o u
t y p i c a l l y u s e y o u r m o b i l e
w h i l e
P l e a s e s e l e c t t o p 2
w a t c h i n g
Social Networking (e.g. Facebook, Twitter, etc.)
50%
Text messaging/ Instant messaging
41%
Playing games or listening to music
25%
Finding for information about products you see on TV
21%
Finding for information about the show you are watching
17%
Finding for content not related to what you are watching
Shopping online
Other
T V ?
14%
10%
8%
Marketers can leverage this by establishing a mobile presence and
incorporating social elements into their TV campaigns
Sample size: n=8,465
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
11. ENTERTAINMENT
GETTING INFO
COMMUNICATION
SHOPPING
Videos, games, music etc.
Sports, news etc.
Email, Facebook, Twitter etc.
Travel, purchases, banking etc.
47%
21%
14%
46%
19%
14%
65%
19%
30%
For mobile web users, mobile is the preferred media for
communication, entertainment and finding information
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
28%
12. 6.8 apps
ACTIVELY USED IN LAST 30 DAYS
O f a l l t h e a p p s y o u c u r r e n t l y h a v e ,
h o w m a n y h a v e y o u a c t i v e l y u s e d i n
t h e l a s t 3 0 d a y s ?
46%
27%
8%
8%
Sample size: n=10,371
None
1-5
6 - 10
11 - 15
11%
Over 15
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME
13. France mobile web users top the list in terms of active apps usage
O f
a l l
t h e
a p p s
y o u
c u r r e n t l y h a v e ,
u s e d i n t h e l a s t
h o w m a n y
3 0 d a y s ?
Global
h a v e
a c t i v e l y
6.8
France
7.9
7.5
7.5
7.5
7.4
India
UK
Australia
US
New Zealand
6.9
6.8
6.7
6.7
6.7
China
Germany
Indonesia
South Africa
Nigeria
6.2
6.1
6.1
Kenya
Malaysia
Korea
y o u
4.6
Sample size: Global n=10,371; Australia n=196; China n=2,042; France n=392; Germany n=341; India n=1,906; Indonesia n=498; Kenya n=780; Korea
n=687; New Zealand n=585; Nigeria n=824; Malaysia n=246; South Africa n=528; UK n=482; US n=863
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14. DIGITAL MEDIA CONSUMPTION: PC VS MOBILE
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15. 60% of the average global
mobile web users now use
mobile as either their primary or
exclusive means of going online
‘ H o w
d o
y o u
11%
Mostly via
desktop
t y p i c a l l y
28%
Evenly split
between both
g o
o n l i n e
t o
s u r f
t h e
37%
23%
Mostly via
mobile
w e b ? ’
Only via
mobile
Sample size: n=14,256
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16. Mobile is becoming a major component of internet behavior, especially in
developing markets
‘ H o w
d o
y o u t y p i c a l l y g o
t o s u r f t h e w e b ? ’
o n l i n e
Mostly via a desktop/ laptop
Evenly split between mobile and desktop/ laptop
Mostly via mobile phone
Only via mobile phone
11%
28%
37%
23%
Global
15%
41%
40%
Indonesia 4%
21%
40%
34%
India 5%
24%
37%
34%
South Africa 5%
10%
26%
33%
31%
Malaysia
23%
43%
29%
Nigeria 5%
20%
48%
28%
Kenya 4%
15%
28%
32%
25%
Australia
16%
30%
33%
22%
Germany
15%
18%
46%
21%
UK
28%
26%
31%
16%
US
15%
38%
33%
14%
New Zealand
31%
34%
21%
13%
France
7%
39%
43%
11%
Korea
14%
42%
35%
9%
China
Sample size: Global n=14,256; Australia n=297; China n=2,397; France n=762; Germany n=751; India n=2,765; Indonesia n=755; Kenya n=1,037; Korea n=1,018; New
Zealand n=830; Nigeria n=1,074; Malaysia n =457; South Africa n=755; UK n=488; US n=970;
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17. MOBILE MEDIA BEHAVIOURS: WHO WHY WHERE WHAT HOW?
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18. WHO?
New wave of mobile
users includes a
proportion of ‘regular’
consumers (not only
early adopters)
Early Adopters
“ I
Late Adopters
H o w d o y o u f e e l a b o u t t h e f o l l o w i n g
a m u s u a l l y t h e f i r s t a m o n g m y f r i e n d s
t e c h n o l o g y ” ?
25%
23%
34%
Completely agree
Somewhat agree
Neutral
10%
s t a t e m e n t :
t o a c q u i r e
n e w
8%
Somewhat disagree Completely disagree
Sample size: 12,375
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19. Across emerging and developed markets,
mobile web is no longer just about early adopters
“ I
a m
H o w d o y o u
u s u a l l y t h e f i r s t
Global
f e e l a b o u t t h e f o l l o w i n g
s t a t e m e n t :
a m o n g m y f r i e n d s t o a c q u i r e
n e w t e c h n o l o g y ” ?
25%
23%
India
44%
23%
South Africa
33%
21%
Kenya
34%
20%
Korea
18%
Nigeria
33%
Indonesia
New Zealand
Australia
23%
17%
25%
14%
25%
12%
23%
13%
Malaysia
Germany
17%
22%
France
China
36%
21%
19%
8%
14%
Completely Agree
Somewhat Agree
17%
Sample size: Global n=12,375; Australia n=284; China n=2,352; France n=737; Germany n=728; India n=2,606; Indonesia n=704; Kenya n=986; Korea n=1,006; New
Zealand n=812; Nigeria n=1,008; Malaysia n=437; South Africa n=714 *Note: Data excludes UK & US as options are not asked in these markets
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20. WHY?
48%
“It’s easy to
use”
42%
“It’s always
there”
48%
42%
30%
24%
22%
16%
It's easy to
use
Sample size: n =10,754
It's always
there
I can use it
privately
Saves money Don't own or
usually have
access to
computer
Boredom
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21. WHERE?
46%
social event
57%
Commuting
81%
Lying in bed
43%
Shopping
51% Spending
time with
family
83%
25% in a
meeting
or class
Waiting
for something
61% While
watching TV
27% in the
bathroom
Mobile is becoming an important companion,
particularly for the in between times
Sample size: n=14,473
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22. WHAT?
SHARE OF
MOBILE ACTIVITIES
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
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23. WHAT?
Social Media
41%
Search for general
information
28%
Search/Download Apps
25%
Watching videos /
listening to music
24%
Mobile banking and bill
payments
GROWTH
Playing games
Growth in mobile use in
the next year would mainly
be driven by social media
Send and receive e-mail
20%
18%
16%
Shopping
14%
Search for local
information and deals
12%
.In the next 12 months, what types of products and/or services would you
expect to use more of on your mobile?
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
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24. MOBILE MEDIA BEHAVIOURS: ADVERTISING
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25. C o m p a r e d t o o t h e r f o r m s o f a d v e r t i s i n g
l i k e T V o r o n l i n e , h o w c o m f o r t a b l e a r e y o u
w i t h m o b i l e
w e b a n d m o b i l e
a p p
a d v e r t i s e m e n t s ( n o t S M S ) ?
33%
More comfortable, I find them to be very useful
28%
Equally comfortable, I'm getting used to seeing them
Less comfortable, I find them intrusive
19%
No opinion, I don't think much about ads on my phone
19%
61%
of mobile users are as comfortable with mobile
advertising as they are with TV or online advertising
Sample size: n=13,936
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26. African markets are especially comfortable
with mobile advertising vs. TV/online ads
C o m p a r e d t o o t h e r f o r m s o f a d v e r t i s i n g l i k e T V o r
o n l i n e , h o w c o m f o r t a b l e a r e y o u w i t h m o b i l e w e b
a n d m o b i l e
a p p a d v e r t i s e m e n t s ( n o t S M S ) ?
Increasing comfort level*
Less Comfortable
Global
Nigeria
Kenya
India
South Africa
Indonesia
Malaysia
New Zealand
Korea
China
France
Germany
Australia
UK
US
More Comfortable
19%
33%
4%
60%
6%
60%
11%
45%
11%
42%
15%
23%
20%
28%
32%
28%
28%
22%
28%
22%
34%
43%
13%
16%
25%
14%
23%
22%
35%
20%
*Note: Difference between “More comfortable” & “less Comfortable”
Sample size: Global n=13,936; Australia n=289; China n=2,362; France n=738; Germany n=735; India n=2,644; Indonesia n=713; Kenya n=996; Korea n=1,008; New
Zealand n=817; Nigeria n=1,032; Malaysia n=439; South Africa n=728; UK n=517; US n=918
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27. of mobile web users have noticed mobile
advertising via the following channels…
87%
I
h a v e n o t i c e d a d v e r t i s i n g o n
m o b i l e
d e v i c e b e f o r e …
m y
48%
40%
27%
25%
18%
In an app
On a search engine
On a video website
On a retailer website
Others
Mobile ads in apps are the most noticed among mobile users, the study also
highlighted that different format of mobile ads appeal to different segments of
consumers
Sample size: n=10,653
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28. ( i . e .
H o w o f t e n d o
a d s d i s p l a y e d
y o u u n i n t e n t i o n a l l y c l i c k o n a
o n m o b i l e
p h o n e e . g . b a n n e r s ,
m o b i l e a d
r i c h m e d i a
6%
11%
20%
Never
17%
Rarely
(less than 5% of the time)
Occasionally
(5-10% of the time)
Frequently
(10-25% of the time)
26%
Very frequently
(over 25% of the time)
ONLY
OF MOBILE WEB USERS
FREQUENTLY
CLICK ON MOBILE ADS
UNINTENTIONALLY
37%
Sample size: n=8,796
*Note: Data excludes UK & US as options are not asked in these markets
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a d s ) ?
29. The frequency of unintentional clicks differ by markets
( i . e .
H o w o f t e n d o
a d s d i s p l a y e d
Global
y o u u n i n t e n t i o n a l l y c l i c k o n a
o n m o b i l e
p h o n e e . g . b a n n e r s ,
6%
11%
Kenya
13%
Nigeria
12%
South Africa
India
16%
8%
3%
12%
10%
3%
Korea
Very frequently (over 25% of the time)
12%
8%
China
m o b i l e a d
r i c h m e d i a
Frequently (10-25% of the time)
12%
11%
Indonesia
4%
New Zealand
4%
10%
France
5%
7%
Malaysia
3%
Australia 2%
11%
7%
9%
Germany 2% 4%
Sample size: Global n=8,796; Australia n=190; China n=2,028; France n=378; Germany n=327; India n=1,828; Indonesia n=485; Kenya n=758; Korea
n=677; New Zealand n=570; Nigeria n=804; Malaysia n=233; South Africa n=518
*Note: Data excludes UK & US as options are not asked in these markets
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a d s ) ?
30. W h i c h
0%
t w o
f o r m s
o f
10%
10%
m e d i a
m o s t
20%
16%
12%
i m p a c t
30%
28%
y o u r
p u r c h a s i n g
40%
41%
d e c i s i o n s ?
50%
48%
44%
Mobile has taken over TV & online in impacting purchase
decisions
Sample size: n=9,519
*Note: Data excludes UK & US as options are not asked in these markets
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60%
31. Mobile is one of the key media which impact purchasing decisions,
especially in Nigeria and Kenya
W h i c h
t w o
f o r m s
o f m e d i a m o s t i m p a c t
d e c i s i o n s ? . . . M o b i l e
Global
y o u r
p u r c h a s i n g
Ranking of mobile
1
48%
Kenya
63%
Nigeria
62%
India
60%
Indonesia
50%
Korea
49%
South Africa
45%
China
43%
Malaysia
40%
1
1
1
2
2
2
2
3
New Zealand
32%
3
Australia
31%
2
Germany
France
24%
15%
5
6
Sample size: Global n=9,519; Australia n=204; China n=2,084; France n=413; Germany n=353; India n=2,042; Indonesia n=545; Kenya n=835; Korea n=708; New
Zealand n=620; Nigeria n=865; Malaysia n=275; South Africa n=576 *Note: Data excludes UK & US as options are not asked in these markets
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32. Has mobile advertising ever:
Awareness
Introduced you to something new (79%)
Favorable opinion
Provided you with better options (70%)
Consideration
Helped you find something nearby (71%)
Caused you to reconsider a product (58%)
Shopping
Influenced your in-store purchase (48%)
Sale
Influenced you to buy via your mobile (51%)
Mobile has clearly emerged as the most influential channel that influences consumer’s
purchasing decision process from beginning to end
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
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33. Mobile ads driving purchase intent among smartphone users
H a s
m o b i l e
a d v e r t i s i n g
i n f l u e n c e d y o u t o :
e v e r
Download an application
78%
Visit the website of an advertiser
68%
Go to the store/retailer/business to get additional
information or purchase a product
56%
Buy something via your mobile
Locate an advertiser on a map
Call the advertiser by clicking on the phone
number on your phone
52%
44%
43%
Our study highlighted that mobile ads drive smartphone users to take actions such as
visiting a Website, downloading an app or making a purchase
Sample size: n=9,767
*Note: Data excludes UK & US as options are not asked in these markets
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34. MOBILE MEDIA BEHAVIOURS: COMMERCE & SHOPPING
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35. 68% have spent
money on an activity
via mobile
Digital goods (apps,
games, e-books, music,
videos, ringtones, etc.)
44%
Physical goods
(electronics, clothes, etc.)
Financial (bill payments,
peer-to-peer payments,
etc.)
Entertainment (e.g. movie
tickets)
Travel (e.g. train tickets)
30%
24%
21%
16%
Commerce behavior is extending past digital goods, and now
includes physical and financial goods
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
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36. 83%
are expected to spend
money on an activity via mobile
in the next 12 months
83% of consumers plan to conduct mobile commerce in the
next 12 months, a 15% increase from where we are today
Sample size: n=12,898
*Note: Data excludes UK & US as options are not asked in these markets
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38. Key Implications & Next Steps
Educate, Educate
• We must be evangelists
• Media mix analysis
• Private presentations
Interplay with TV
• Mobile has surpassed traditional media (TV & online) in terms of time spend
• Multi-screen behavior is common – 61% of mobile web users engage in mobile activities
(e.g. social networking, text messaging) while watching TV
Engage the Creative
Targeting
Media Planning
• Lean-back experience – akin to TV
• Social, Private, Entertainment – willingness to explore, relaxed mode
• Emotions/connections – great responsibility. Thin experience, poor brand.
• Unique access point to certain segments
• Mobile consumers recognize impact of mobile advertising on purchase behavior…but
this is only the tip of the iceberg
• Cost effective
• Dominate share of voice
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39. MOBILE MEDIA BEHAVIOURS: CONSUMER SEGMENTS
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40. SEGMENTS DEFINED:
MATURE
AFFLUENT
YOUNG
PROFESSIONAL
MOBILE
MOTHER
GEN M
Over 35 with
high/middle
income group
Age 25-34,
university/graduate
school degree
Female with
children living at
home
Under 25 and
1+ hour on their
mobile daily
EDUCATED
TECHIE
Attended university
& spend via mobile
URBAN
URBAN YOUTH
YOUTH
Under 25 living
in Tier 1 and
Tier 2 cities
MILLENNIAL
Age 20-34
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41. Mobile web focus is broad based
‘ H o w
d o
y o u t y p i c a l l y g o
t o s u r f t h e w e b ? ’
o n l i n e
Mostly via a desktop/ laptop
Evenly split between mobile and desktop/ laptop
Mostly via mobile phone
Only via mobile phone
Global
11%
28%
37%
Mature Affluent
16%
36%
Mobile Mother
16%
35%
Gen M
9%
40%
Sample size: Global n=14,256; Mature Affluent n=873; Mobile Mother n=1,069; Gen M n=1,923
23%
33%
32%
38%
16%
17%
14%
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42. Compared to traditional online, mobile is preferred for communication and finding
information especially among Youth Teens
W h i c h f o r m o f m e d i a d o y o u u s e m o s t
o f t e n f o r t h e f o l l o w i n g a c t i v i t i e s :
Desktop or Laptop
Communication Mail, Facebook, Twitter, etc.
Youth Teens
Mobile Mother
Global
13%
27%
19%
73%
56%
65%
Mobile Device
Finding out information sports, news, etc.
Youth Teens
Mobile Mother
Global
15%
26%
19%
51%
43%
46%
Sample size: Global n=12,898, Mobile Mother n=942; Youth Teens n=5,488
*Note: Data excludes UK & US as options are not asked in these markets
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43. Young Professionals are more likely to purchase financial, entertainment and
physical goods via mobile relatively
W h i c h ,
i f
a n y , o f t h e f o l l o w i n g
p u r c h a s e d v i a y o u r
g o o d s h a v e
m o b i l e ?
y o u
e v e r
Digital goods
83%
Have ever
purchased via
mobile / expect
to in the next 12
months
39%
44%
46%
30%
Physical goods
40%
33%
24%
Financial
27%
21%
Entertainment
Travel
17%
18%
42%
Global
Young Professional
30%
Mobile Mother
Millennial
Sample size: Global n=12,898; Young Professional n=1,200; Mobile Mother n=942, Millennial n=6,752
*Note: Data excludes UK & US as options are not asked in these markets
45%
35%
21%
23%
16%
34%
46%
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44. Educated Techie are more likely to be impacted by mobile ads
and drive traffic to the advertiser (online/physical store)
H a s
m o b i l e
Global
80%
78%
76%
70%
Download an
application
76% 72%
68%
65%
a d v e r t i s i n g
Mobile Mother
61% 60%
56% 53%
e v e r
i n f l u e n c e d
Educated Techie
67%
56%
52%53%
Visit the website of an
Go to the
Buy something via
advertiser
store/retailer/business
your mobile
to get additional
information or
purchase a product
y o u
t o :
Millennial
51% 47%
44% 41%
43% 45% 46%
37%
Locate an advertiser Call the advertiser by
on a map
clicking on the phone
number on your
phone
Sample size: Global n=9,767; Mobile Mother n=889; Educated Techie n=1,879; Millennial n=5,369
*Note: Data excludes UK & US as options are not asked in these markets
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45. Accessibility & ease of use are main reasons for using mobile device
to access content / use applications
W h i c h o f t h e f o l l o w i n g
b e s t d e s c r i b e s w h y
u s e y o u r m o b i l e d e v i c e t o a c c e s s c o n t e n t
u s e a p p l i c a t i o n s ?
Global
50%
48% 50% 49% 49%
42%
Young Professional
Mobile Mother
Millennial
47%
42%
30%
29% 30%
25%
Always there
I can use it privately
Sample size: Global n=10,754 Mobile Mother=975; Young Professional n=1,167, Millennial n=5,630
26%
24%
16%
Easy to use
y o u
o r
13%
16% 15%
Boredom
19%
14%
Saves money
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46. Mobile ads in different formats appeal to different segments
I
h a v e
n o t i c e d
Global
a d v e r t i s i n g o n
b e f o r e …
Mobile Mother
Gen M
m y
m o b i l e
d e v i c e
Millennial
48% 47% 49% 49%
40%
36%
41% 41%
27% 25%
In an app
On a search engine
31% 30%
On a video website
25% 27% 26% 26%
On a retailer website
Sample size: Global n=10,653; Mobile Mother n=972; Gen M n=1,390; Millennial=5,583
*Note: Data excludes UK & US as options are not asked in these markets
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48. W h i c h
o f
t h e f o l l o w i n g
m o s t l i k e l y
a r e y o u o r s o m e o n e i n y o u r
t o p u r c h a s e i n t h e n e x t
…
83% are expected to purchase in the next 6 months
91% are expected to purchase in the next 3 months
Clothing, shoes, or jewellery
58%
Groceries
36%
Music, Videos, Books
36%
Beauty or grooming products
(toothpaste, moisturizer, etc.)
38%
Items for your home i.e.
Furniture and other
housewares
34%
Television or Home
Audio/Stereo System
22%
Auto or Motorcycle
20%
28%
Tickets (events, travel, attractions)
20%
Exercise and fitness products
DIY products
Computer or Laptop
33%
Entertainment activities i.e.
days/nights out, restaurant, movies…
Natural or organic products
h o u s e h o l d
16%
12%
Holidays
Toys or baby products
Cable or Satellite
Television Package
19%
16%
14%
9%
Clothing & accessories are most common items to purchase in the short term;
while computer or laptop are most desired for the mid term
Sample size: Global n=12,898;
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49. Demographic Profile
GENDER
36% FEMALE
64% MALE
MOBILE
SAVVY USERS
AGE
20%
15-19
20-24
25%
27%
25-34
35-44
45+
Sample size: n=14,107
15%
14%
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50. For further information or requests for
detailed information on any of the countries
surveyed or specific consumer segments,
please contact:
Taimour Azizuddin
(Taimour.Azizuddin@inmobi.com)
Colin Marson
(colin@decision-fuel.com)
EMBARGOED - INMOBI CONFIDENTIAL UNTIL FEBRUARY 19, 2014 @ 8:00AM EASTERN TIME