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LXE Channel Marketing January 18, 2010 LXE CHANNEL UPDATE - MARKETING Company Confidential
AGENDA LXE Marketing Objectives Q1 LXE Channel Campaigns  Industry’s Best and Brightest Voice and Wearable Solutions VX8 Kärv and VX9 Förj Campaign Components  How To Get Started New MDF Request Forms and Guidelines Other Topics Q1 Price List  New Distribution Configurations 2010 Event Calendar Company Confidential
2010 MARKETING OBJECTIVES Marketing Objectives Support & complement channel partners Generate qualified leads Grow awareness of LXE solutions Company Confidential
2010 PLANNED MARKETING ACTIVITIES Company Confidential
2010 MESSAGING PLATFORMS Company Confidential
Q1 LXE MARKETING “LEADERSHIP” HANDS-FREE (VOICE & WEARABLE) SOLUTIONS  LXE pioneered and leads in Voice and Wearable computers VX8 KÄRV & VX9 FÖRJ   LXE leads with Vehicle Mount product line, technology and market share INDUSTRY’S BEST & BRIGHTEST SOLUTIONS Recognize leaders in the industry and highlight their success Company Confidential
Q1 LXE CHANNEL MARKETING “LEADERSHIP” HANDS-FREE (VOICE & WEARABLE) SOLUTIONS  LXE pioneered and leads in Hands-Free computers LXE + YOUR Value Add = LEADING SOLUTION VX8 KÄRV & VX9 FÖRJ   LXE leads with Vehicle Mount product line, technology and market share LXE + YOUR Expertise = LEADING SOLUTION INDUSTRY’S BEST & BRIGHTEST SOLUTIONS Recognize leaders in the industry and highlight their success LXE + YOUR Integration = LEADING SOLUTION Company Confidential
VOICE AND WEARABLES SOLUTIONS WITH OUR HANDS-FREE SOLUTION, HIGHER PROFITS ARE IN REACH Available campaign components State of the Industry Report  Direct Mail Template Email Template Online Download Page Web Banner Social Media Post Cost Varies on Components Chosen & List Needs LXE’s telemarketing firm available for lead follow-up 8
VX8 KÄRV & VX9 FÖRJ NEW TECHNOLOGY NEW NAMES DESKTOP COMPUTING POWER IN A MOBILE ENVIRONMENT VX8 Kärv and VX9 Förj  First members of LXE’s Trux Product Line Technology Refresh with faster processors from Intel® Bright backlit LED screens – No Mercury! Lower power consumption 9
VX8 KÄRV & VX9 FÖRJ Available campaign components: Product brief  (Expert views on VMT’s in the market today) Direct mail template Email template Online download page Web banner Your cost varies on components selected and list needs Estimate $0 (e-mail to your own list) - $1000 (direct mail to rented list) LXE’s telemarketing firm available for lead follow-up 10
INDUSTRY’S BEST & BRIGHTEST LXE + YOU = INDUSTRY’S BEST & BRIGHTEST  Available campaign components: Case Study Email Template Online Download Page ,[object Object],Only 4 spots remaining! ,[object Object],Additional cost for list rentals ,[object Object],11
INDUSTRY’S BEST & BRIGHTEST Win FREE LXE EQUIPMENT for your Customers! At the end of the year: All case studies will be published on the LXE partner portal All partners will be invited to vote on the most innovative application Winning application (end user) will receive a $10,000 credit on LXE equipment Partner involved in the winning application will receive 2011 Demo Equipment Set 12
HOW TO GET STARTED   You: Decide which  campaign you want to participate in  Discuss campaign with LXE and decide on campaign components(VAR Manager and Channel Marketing) Fill out new MDF Request Form on partner portal Updated guidelines, updated request form, new activity performance form  LXE: Review and approve MDF request and funds Develop campaign components Together:  Develop/source target list for campaign  Blast/Mail campaign to target list Track and qualify leads Measure program Company Confidential
OTHER MARKETING TOPICS LXE Q1 2010 Price List now available on the partner portal LXE “In Stock” product configurations updated with WaveLink configs 2010 LXE events list now available on the partner portal and lxe.com LXE is on Twitter – Follow us (www.twitter.com/lxeinc) 14
LEAD WITH LXE Take advantage of LXE’s Q1 campaigns to show our joint leadership in Hands-Free, VMCs, and any leading solution we jointly provide Review the new MDF Request Form posted on Partner Portal Draft a marketing plan and budget with your VAR Manager Utilize all of our available resources Tune in to LXE’s Channel in 2010! 15
FEBRUARY WEBINAR TOPIC Breaking down walls – marketing LXE to new markets 16
THANKYOU LXE Inc. 125 Technology Parkway Norcross, GA 30092 t: 770-447-4224 partner@lxe.com www.lxe.com Company Confidential

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LXE January Marketing Slidecast Final

  • 1. LXE Channel Marketing January 18, 2010 LXE CHANNEL UPDATE - MARKETING Company Confidential
  • 2. AGENDA LXE Marketing Objectives Q1 LXE Channel Campaigns Industry’s Best and Brightest Voice and Wearable Solutions VX8 Kärv and VX9 Förj Campaign Components How To Get Started New MDF Request Forms and Guidelines Other Topics Q1 Price List New Distribution Configurations 2010 Event Calendar Company Confidential
  • 3. 2010 MARKETING OBJECTIVES Marketing Objectives Support & complement channel partners Generate qualified leads Grow awareness of LXE solutions Company Confidential
  • 4. 2010 PLANNED MARKETING ACTIVITIES Company Confidential
  • 5. 2010 MESSAGING PLATFORMS Company Confidential
  • 6. Q1 LXE MARKETING “LEADERSHIP” HANDS-FREE (VOICE & WEARABLE) SOLUTIONS LXE pioneered and leads in Voice and Wearable computers VX8 KÄRV & VX9 FÖRJ LXE leads with Vehicle Mount product line, technology and market share INDUSTRY’S BEST & BRIGHTEST SOLUTIONS Recognize leaders in the industry and highlight their success Company Confidential
  • 7. Q1 LXE CHANNEL MARKETING “LEADERSHIP” HANDS-FREE (VOICE & WEARABLE) SOLUTIONS LXE pioneered and leads in Hands-Free computers LXE + YOUR Value Add = LEADING SOLUTION VX8 KÄRV & VX9 FÖRJ LXE leads with Vehicle Mount product line, technology and market share LXE + YOUR Expertise = LEADING SOLUTION INDUSTRY’S BEST & BRIGHTEST SOLUTIONS Recognize leaders in the industry and highlight their success LXE + YOUR Integration = LEADING SOLUTION Company Confidential
  • 8. VOICE AND WEARABLES SOLUTIONS WITH OUR HANDS-FREE SOLUTION, HIGHER PROFITS ARE IN REACH Available campaign components State of the Industry Report Direct Mail Template Email Template Online Download Page Web Banner Social Media Post Cost Varies on Components Chosen & List Needs LXE’s telemarketing firm available for lead follow-up 8
  • 9. VX8 KÄRV & VX9 FÖRJ NEW TECHNOLOGY NEW NAMES DESKTOP COMPUTING POWER IN A MOBILE ENVIRONMENT VX8 Kärv and VX9 Förj First members of LXE’s Trux Product Line Technology Refresh with faster processors from Intel® Bright backlit LED screens – No Mercury! Lower power consumption 9
  • 10. VX8 KÄRV & VX9 FÖRJ Available campaign components: Product brief (Expert views on VMT’s in the market today) Direct mail template Email template Online download page Web banner Your cost varies on components selected and list needs Estimate $0 (e-mail to your own list) - $1000 (direct mail to rented list) LXE’s telemarketing firm available for lead follow-up 10
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  • 12. INDUSTRY’S BEST & BRIGHTEST Win FREE LXE EQUIPMENT for your Customers! At the end of the year: All case studies will be published on the LXE partner portal All partners will be invited to vote on the most innovative application Winning application (end user) will receive a $10,000 credit on LXE equipment Partner involved in the winning application will receive 2011 Demo Equipment Set 12
  • 13. HOW TO GET STARTED You: Decide which campaign you want to participate in Discuss campaign with LXE and decide on campaign components(VAR Manager and Channel Marketing) Fill out new MDF Request Form on partner portal Updated guidelines, updated request form, new activity performance form LXE: Review and approve MDF request and funds Develop campaign components Together: Develop/source target list for campaign Blast/Mail campaign to target list Track and qualify leads Measure program Company Confidential
  • 14. OTHER MARKETING TOPICS LXE Q1 2010 Price List now available on the partner portal LXE “In Stock” product configurations updated with WaveLink configs 2010 LXE events list now available on the partner portal and lxe.com LXE is on Twitter – Follow us (www.twitter.com/lxeinc) 14
  • 15. LEAD WITH LXE Take advantage of LXE’s Q1 campaigns to show our joint leadership in Hands-Free, VMCs, and any leading solution we jointly provide Review the new MDF Request Form posted on Partner Portal Draft a marketing plan and budget with your VAR Manager Utilize all of our available resources Tune in to LXE’s Channel in 2010! 15
  • 16. FEBRUARY WEBINAR TOPIC Breaking down walls – marketing LXE to new markets 16
  • 17. THANKYOU LXE Inc. 125 Technology Parkway Norcross, GA 30092 t: 770-447-4224 partner@lxe.com www.lxe.com Company Confidential