Advanced Advertising Standards in the Cable Space
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The document discusses advanced advertising standards and technologies in the cable industry. It provides an overview of key cable standards bodies like CableLabs and SCTE that are developing standards to deliver targeted advertising capabilities. The SCTE 130 standard defines interfaces for an advanced advertising system, while CableLabs specifications provide interfaces for ad campaign fulfillment and reporting. Demonstrations showed how these standards can enable an end-to-end targeted advertising solution across cable, IPTV and mobile platforms.
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Advanced Advertising Standards in the Cable Space
- 1. Advanced Advertising Standards in the Cable Space Brian Cappellani CTO, Sigma Systems
- 10. SCTE 130 Standard SCTE 130 defines an architecture for advanced advertising
- 16. Personalized Ads – Basic Steps
- 18. Scenario 1 Demo Brand Manager (Pepsi) Advertising Agency Communication Service Provider End Consumer Contracts for Marketing Campaign Contracts for Ad Placement Contracts for Video, Web and Voice (Landline, Wireless) via Usage and Monthly Recurring Charge Network “ Access” Ad Placement Results Campaign Results Contract Payment Contract Payment Usage and Subscription Payment Access Discount/ Payment
- 21. Thank You Brian Cappellani CTO, Sigma Systems [email_address] (416) 365-3966
Editor's Notes
- SCTE 130 is a 7 to 8 part standard --- the 1st four parts are largely completed and the standards work is now focused on completing the remaining parts (POIS, SIS, Transport, GIS)