O2 Litmus is a developer network that aims to make it easy for developers to create and launch mobile applications. It provides developers with free access to APIs, generous revenue sharing of 70% for developers, and a streamlined process for testing, launching, and monetizing apps. Since its launch, O2 Litmus has expanded to support additional devices, introduced premium testing options, and partnered with more companies. It plans to continue improving the platform and expanding its reach within the O2 and Telefonica groups.

1. Carmelo Orlando New Product Development Feria MovilForum, 21 May 2009

2. O2 Litmus An introduction Customers Customers value innovation and love apps Interest in what else they can do with their phone Not all customers have an iPhone Developers Entrepreneurs – want to be successful and earn money Vary in maturity/ size Highly agile - adapt to market trends Innovative Easily burn a year talking to a network! Network Driven by roadmaps People – often hard to engage Vendor management Budget constraints High handset & network investment Want to stay innovative Millions of customers

3. O2 Litmus More than ‘just another developer network’ O2 O2 Marketing directorate supported initiative Specially invited O2 customers Delivered by O2 UK and Telefonica I+D Successful apps spin out to O2 Easy route to market No cost to sign up and play Easy to launch your apps Interact and develop applications with customer input Network API’s Free LBS & Bearer detection Billing integration Payments & Support Generous rev. share (70% Developer) Dedicated Litmus Developer accounts support Payment in around 5 weeks in UK£, € or US$

5. Easy app launch process Test Premium test Commercial app Write a description + Terms Pick a price £0-5 Upload your application or URL O2 moderate application App on sale in 1-4 days

6. Litmus Partners Empowering developers

7. What we have done since launch…. Features Member Get Member Blackberry & Flash Apps 20+ additional handsets supported “ Premium Testing” launched URL based web services supported New partners added Roadmap workshop with developers Marketing Numerous events and speaking slots O2 Innovation Day Initial acquisition marketing campaign to O2 customers completed in January Second acquisition marketing campaign to O2 UK customers mid May with follow up activity O2 X Awards inclusion

8. More to come Future Plans New API’s Data Plan, Roaming, Device capability Premium Billing Subscription and event based billing Access to device and network insights Investigation of Widgets SDK Customer & developer workshops Continued press and developer community awareness O2 Litmus & Telefonica Group Litmus is a test case with aspirations to be rolled out to other group OB’s Interest from other O2 & Telefonica OB’s Continued work with MovilForum

9. Register: o2litmus.co.uk Contact me with any questions: [email_address]