ALPHA clients from 2000 to 2017 included AT&T Services, Bandwidth, Bell and Howell, Cisco, DHL Express Americas, IBM, LabCorp, Lenovo, LG, Samsung, Sony Ericsson, and many others. This showcase features our favorite Sales Enablement, Digital Media, Graphic Design, Direct Marketing, Events & Promotions, and Retail Marketing projects from 2000 through 2014.
This document provides an executive summary for AGN Digital Golf Network. It outlines AGN's vision to create a digital golf network across golf courses globally using LED screens, touchscreens, and mobile devices to provide video content and advertisements. It discusses the opportunity in digital marketing as consumers demand more control. The timeline details a soft launch in early 2014 across 100 courses with further national and global expansion planned. Revenue will come from digital ad sales, sponsorships, and an e-commerce platform. Management bios are included and funding is requested to launch an initial pilot and further scale the network.
The document describes a mobile retail showroom program powered by BobCar. It provides an overview of the program, including its objectives to educate consumers, drive brand adoption, and increase sales. Details are given about the custom-built mobile showrooms, staffing, locations targeted, and services provided. Testimonials from past clients like CLEAR, T-Mobile, Olympus, and SanDisk show the program significantly increased sales and brand awareness.
Ambient Media Worldwide Ltd provides innovative ambient and non-traditional media services including dedicated account management, logistics support, and creative services. They offer a wide range of media formats such as light projections, mobile billboards, scooter media, and guerrilla art installations. The document includes several case studies demonstrating campaigns for clients like Puma, Capcom, Boots, and Alfa Romeo across multiple countries.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, production, creative, and digital deployment services.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, creative development, and digital deployment services across various channels.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, production, creative, and digital deployment services.
This document proposes mobile sampling tours on the East and West Coasts of the United States to promote a new oral care product launch. It provides an overview of the company Ubiquitous Media, their management team, and the objectives and details of the proposed 6-week tour program. The tours would make stops in 12 major cities, engaging women ages 30-50 at events, retailers, and fitness locations to distribute samples and coupons. The document outlines the proposed itinerary, in-market activities, and target areas for each city.
Blue Apricot is a leading digital marketing company that specializes in bespoke digital solutions. They offer a wide range of services including Bluetooth/WiFi marketing, mobile applications, SMS marketing, touchscreens, interactive kiosks and displays, and digital signage networks. Blue Apricot prides itself on technical and marketing expertise to develop effective interactive campaigns for clients across many industries.
This document provides an executive summary for AGN Digital Golf Network. It outlines AGN's vision to create a digital golf network across golf courses globally using LED screens, touchscreens, and mobile devices to provide video content and advertisements. It discusses the opportunity in digital marketing as consumers demand more control. The timeline details a soft launch in early 2014 across 100 courses with further national and global expansion planned. Revenue will come from digital ad sales, sponsorships, and an e-commerce platform. Management bios are included and funding is requested to launch an initial pilot and further scale the network.
The document describes a mobile retail showroom program powered by BobCar. It provides an overview of the program, including its objectives to educate consumers, drive brand adoption, and increase sales. Details are given about the custom-built mobile showrooms, staffing, locations targeted, and services provided. Testimonials from past clients like CLEAR, T-Mobile, Olympus, and SanDisk show the program significantly increased sales and brand awareness.
Ambient Media Worldwide Ltd provides innovative ambient and non-traditional media services including dedicated account management, logistics support, and creative services. They offer a wide range of media formats such as light projections, mobile billboards, scooter media, and guerrilla art installations. The document includes several case studies demonstrating campaigns for clients like Puma, Capcom, Boots, and Alfa Romeo across multiple countries.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, production, creative, and digital deployment services.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, creative development, and digital deployment services across various channels.
We are a specialist brand communications agency that has been delivering immersive digital experiences for over 18 years. Our team brings experience from top agencies and tech companies. We understand how consumers interact with digital in their daily lives and integrate the digital and physical worlds seamlessly. We offer strategic planning, production, creative, and digital deployment services.
This document proposes mobile sampling tours on the East and West Coasts of the United States to promote a new oral care product launch. It provides an overview of the company Ubiquitous Media, their management team, and the objectives and details of the proposed 6-week tour program. The tours would make stops in 12 major cities, engaging women ages 30-50 at events, retailers, and fitness locations to distribute samples and coupons. The document outlines the proposed itinerary, in-market activities, and target areas for each city.
Blue Apricot is a leading digital marketing company that specializes in bespoke digital solutions. They offer a wide range of services including Bluetooth/WiFi marketing, mobile applications, SMS marketing, touchscreens, interactive kiosks and displays, and digital signage networks. Blue Apricot prides itself on technical and marketing expertise to develop effective interactive campaigns for clients across many industries.
Starcut is a mobile media agency that works to connect mobile technologies, media, and brands. It recognizes that the mobile media landscape is changing as new players emerge and consumer experiences diversify across multiple devices and services. Starcut positions itself as a new type of player that can combine the competencies previously mastered separately by technology companies, media firms, operators, and others. It provides mobile marketing solutions, builds consumer dialogue, and mobilizes media companies' assets into attractive mobile experiences through its mobile services toolbox and close cooperation with technology partners.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
The document outlines a marketing and sales strategy with the following key points:
1. The strategy aims to generate demand, increase brand awareness, launch new products, and increase revenues.
2. The marketing team will be reorganized and refocused on consistent messaging across all products.
3. The strategy seeks to elevate the brand and build a sense of urgency around technology leadership and purchasing CS products.
4. New marketing campaigns and packaged products are proposed to target various markets, with a focus on industries, global communities, training, and applications.
The campaign guidelines for the full Sony Ericsson T610 Global Marketing Campaign. This was the first true JV product launched under the new brand, from concept through to launch. An extremely comprehensive campaign that was executed across all regions of the world and had variations of a TVC that ran at the same time.
Music is considered one of the most important media that people would not want to live without. Digital consumers are shifting from being passive online shoppers to actively participating in brands. Hip Digital offers branded music promotions that allow clients to showcase their brand through a memorable music experience for consumers. Their services include full catalog access, API integration, hosted digital music stores, experiential marketing campaigns, and global distribution capabilities.
1) Applix is a mobile solutions company founded in 2010 that provides services and develops software platforms for apps, enterprises, and digital publishing.
2) It is divided into specialized business units focused on areas like digital transformation, education, gamification, and digital publishing.
3) Applix offers proprietary technologies like GrapeLit for digital signage, Fairplay for gamification, Mycromags for personalized news aggregation, and Bubble Viewer for 3D maps.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
Modernizing the Mobile Field Sales - Sept. 2014Globo Plc
For years, a team of 550 TUI Hellas mobile sales representatives have sold tour packages using a solution that over time became difficult to maintain. TUI needed a new solution that supported a variety of newer mobile devices while synchronizing with its SAP back-end system. Learn how Globo helped TUI:
- Minimize development time for cross platform support
- Future-proof the solution for new device types and OS versions
- Support their legacy SAP R3 back-end system
- Simplify authentication and data synchronization
William Kim is seeking a country manager position with over 20 years of experience in technology companies. He has a proven track record of growing sales and developing new business at companies like Samsung, LG, Universal Electronics, and Transwitch. Kim has extensive experience managing business in Korea and other Asian markets and aims to leverage his relationships and market insights for continual growth.
NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.
The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to choose NeoPowerAd as the best solution to maximize the mobile inventories.
To learn more please visit www.neopowerad.com or www.neomobile.com
Follow Neomobile on @Neomobile_Group
Location Service & Technology:
Conference and Networking-Area for Retail, Travel & Automotive
The international conference on Location Technology and Services hostet by Location Based Marketing Assiocation provides all stakeholders of the ecosystem the opportunity for global exchange. Placed since 2012 as an established event in North America (Chicago, New York and Austin) and Asia (Singapore), the LOCA Conference is one of the most important meetings of retail, brands and agencies.
William "Smitty" Smith is a sales and sales management professional with expertise in wireless, VoIP, networking, and telecommunications technologies. He excels at adapting his style to each client's needs and exceeding their expectations. Smitty provides strategic direction and leadership to projects, and is skilled at developing revenue streams and building high-performing sales teams. He adheres to a philosophy of delivering exceptional customer service and maintaining client relationships long-term.
The document contains summaries of various case studies describing marketing and event campaigns for different companies. It discusses the target audiences, purposes, solutions implemented, and results achieved through trade show kiosks, conferences, branding initiatives, website design, presentations, videos, and other campaigns. The case studies covered companies from different industries including technology, staffing, education, non-profits, insurance, and engineering software.
Digitalinc has developed the ARIS digital platform to enhance the customer experience at Subaru dealerships. ARIS would provide sales representatives with iPhones or other mobile devices that give them access to key product and customer information systems. This would allow representatives to engage customers in a richer, more informative way. The platform's goal is to communicate Subaru's values like innovation and environmental friendliness more effectively to increase sales. Digitalinc believes ARIS can improve sales metrics and profitability for Subaru by modernizing the purchasing process.
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
D. Michael Hunter has over 30 years of experience in senior sales and management roles in the display products industry. He has a proven track record of growing sales territories by 40% and adding major customers. Some of his accomplishments include winning contracts worth over $1.5 million and $3 million and successfully launching new display product lines. He has expertise in strategic sales, account management, marketing, and building high-performing sales teams.
Design Energy is an award-winning design firm that provides brand strategy, design, and marketing services. They have worked with both for-profit and non-profit organizations of various sizes. Their services include brand strategy, web/interactive design, marketing apps, video/motion design, and marketing collateral. They presented several case studies of work they have done for clients such as Spring Wireless, Enterprise Mobile, FiberCloud, and the Port of Seattle. Their goal is to help clients achieve unique brand experiences and maximize success through strategic and technology-based solutions.
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORKStephane Boulissiere
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
With solid experience in creative and technological combination, we provide a “tailored” comprehensive marketing solution to enhance our client’s brand awareness and optimize their internal resources for long-term growth.
Paras Enterprises specializes in providing integrated marketing solutions for various events. They pride themselves on their ability to plan and execute marketing modules precisely while allowing for creativity. They have expertise in areas like brand management, exhibitions, creative production and more. Some of their campaigns include work for clients like Airtel Telemedia, Sify and L&L Builders.
This document summarizes the services and capabilities of an integrated creative and digital agency called Promocrat. In 3 sentences:
Promocrat is an agency that provides marketing, communications, creative and digital services. It has experienced significant growth since its founding in 2013, now employing over 20 people. The agency offers services including strategy, branding, creative design, video production, UX/UI design, social media, and performance marketing.
Starcut is a mobile media agency that works to connect mobile technologies, media, and brands. It recognizes that the mobile media landscape is changing as new players emerge and consumer experiences diversify across multiple devices and services. Starcut positions itself as a new type of player that can combine the competencies previously mastered separately by technology companies, media firms, operators, and others. It provides mobile marketing solutions, builds consumer dialogue, and mobilizes media companies' assets into attractive mobile experiences through its mobile services toolbox and close cooperation with technology partners.
Convergence leads to increased competiton for traditional broadcast TV as all content now migrated to connected TV-sets. Broadcasters need strong umbrella brands and monetize more self-produced content in a 3screen environment.
The document outlines a marketing and sales strategy with the following key points:
1. The strategy aims to generate demand, increase brand awareness, launch new products, and increase revenues.
2. The marketing team will be reorganized and refocused on consistent messaging across all products.
3. The strategy seeks to elevate the brand and build a sense of urgency around technology leadership and purchasing CS products.
4. New marketing campaigns and packaged products are proposed to target various markets, with a focus on industries, global communities, training, and applications.
The campaign guidelines for the full Sony Ericsson T610 Global Marketing Campaign. This was the first true JV product launched under the new brand, from concept through to launch. An extremely comprehensive campaign that was executed across all regions of the world and had variations of a TVC that ran at the same time.
Music is considered one of the most important media that people would not want to live without. Digital consumers are shifting from being passive online shoppers to actively participating in brands. Hip Digital offers branded music promotions that allow clients to showcase their brand through a memorable music experience for consumers. Their services include full catalog access, API integration, hosted digital music stores, experiential marketing campaigns, and global distribution capabilities.
1) Applix is a mobile solutions company founded in 2010 that provides services and develops software platforms for apps, enterprises, and digital publishing.
2) It is divided into specialized business units focused on areas like digital transformation, education, gamification, and digital publishing.
3) Applix offers proprietary technologies like GrapeLit for digital signage, Fairplay for gamification, Mycromags for personalized news aggregation, and Bubble Viewer for 3D maps.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
Modernizing the Mobile Field Sales - Sept. 2014Globo Plc
For years, a team of 550 TUI Hellas mobile sales representatives have sold tour packages using a solution that over time became difficult to maintain. TUI needed a new solution that supported a variety of newer mobile devices while synchronizing with its SAP back-end system. Learn how Globo helped TUI:
- Minimize development time for cross platform support
- Future-proof the solution for new device types and OS versions
- Support their legacy SAP R3 back-end system
- Simplify authentication and data synchronization
William Kim is seeking a country manager position with over 20 years of experience in technology companies. He has a proven track record of growing sales and developing new business at companies like Samsung, LG, Universal Electronics, and Transwitch. Kim has extensive experience managing business in Korea and other Asian markets and aims to leverage his relationships and market insights for continual growth.
NeoPowerAd is the new Premium Mobile AdNetwork that aggregates advertising spaces on all major mobile platforms on the market: Mobile Site, iPhone, iPad, Windows Mobile, Android, Java applications, BlackBerry.
The premium profile of the inventories present in NeoPowerAd, the possibility to carefully select the target audience and a sales force with long experience in the mobile market, are ideal conditions to choose NeoPowerAd as the best solution to maximize the mobile inventories.
To learn more please visit www.neopowerad.com or www.neomobile.com
Follow Neomobile on @Neomobile_Group
Location Service & Technology:
Conference and Networking-Area for Retail, Travel & Automotive
The international conference on Location Technology and Services hostet by Location Based Marketing Assiocation provides all stakeholders of the ecosystem the opportunity for global exchange. Placed since 2012 as an established event in North America (Chicago, New York and Austin) and Asia (Singapore), the LOCA Conference is one of the most important meetings of retail, brands and agencies.
William "Smitty" Smith is a sales and sales management professional with expertise in wireless, VoIP, networking, and telecommunications technologies. He excels at adapting his style to each client's needs and exceeding their expectations. Smitty provides strategic direction and leadership to projects, and is skilled at developing revenue streams and building high-performing sales teams. He adheres to a philosophy of delivering exceptional customer service and maintaining client relationships long-term.
The document contains summaries of various case studies describing marketing and event campaigns for different companies. It discusses the target audiences, purposes, solutions implemented, and results achieved through trade show kiosks, conferences, branding initiatives, website design, presentations, videos, and other campaigns. The case studies covered companies from different industries including technology, staffing, education, non-profits, insurance, and engineering software.
Digitalinc has developed the ARIS digital platform to enhance the customer experience at Subaru dealerships. ARIS would provide sales representatives with iPhones or other mobile devices that give them access to key product and customer information systems. This would allow representatives to engage customers in a richer, more informative way. The platform's goal is to communicate Subaru's values like innovation and environmental friendliness more effectively to increase sales. Digitalinc believes ARIS can improve sales metrics and profitability for Subaru by modernizing the purchasing process.
OPEN media / quietly redefining ad spaceJoshua Rex
Joe Hoyle founded Open Media Technologies in 2008 to develop products that transformed online display advertising. This included the Intelligent Media Unit and Open Media Port, a self-service dashboard that allowed advanced content units to be built and programmatically served to publishers. In 2011-2012, Open Media Technologies executed an interactive campaign for Vodafone McLaren Mercedes using their technology. The campaign saw high engagement rates and interaction times from users.
D. Michael Hunter has over 30 years of experience in senior sales and management roles in the display products industry. He has a proven track record of growing sales territories by 40% and adding major customers. Some of his accomplishments include winning contracts worth over $1.5 million and $3 million and successfully launching new display product lines. He has expertise in strategic sales, account management, marketing, and building high-performing sales teams.
Design Energy is an award-winning design firm that provides brand strategy, design, and marketing services. They have worked with both for-profit and non-profit organizations of various sizes. Their services include brand strategy, web/interactive design, marketing apps, video/motion design, and marketing collateral. They presented several case studies of work they have done for clients such as Spring Wireless, Enterprise Mobile, FiberCloud, and the Port of Seattle. Their goal is to help clients achieve unique brand experiences and maximize success through strategic and technology-based solutions.
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORKStephane Boulissiere
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
Adsota is a pioneering agency providing a full spectrum of creative marketing services in Hanoi.
With solid experience in creative and technological combination, we provide a “tailored” comprehensive marketing solution to enhance our client’s brand awareness and optimize their internal resources for long-term growth.
Paras Enterprises specializes in providing integrated marketing solutions for various events. They pride themselves on their ability to plan and execute marketing modules precisely while allowing for creativity. They have expertise in areas like brand management, exhibitions, creative production and more. Some of their campaigns include work for clients like Airtel Telemedia, Sify and L&L Builders.
This document summarizes the services and capabilities of an integrated creative and digital agency called Promocrat. In 3 sentences:
Promocrat is an agency that provides marketing, communications, creative and digital services. It has experienced significant growth since its founding in 2013, now employing over 20 people. The agency offers services including strategy, branding, creative design, video production, UX/UI design, social media, and performance marketing.
This document provides an overview of an integrated creative and digital agency called Promocrat. It defines a promocrat as a warrior that fights for good advertising by defying conventions. It then summarizes some of Promocrat's work in marketing and communications strategy, creative concepts, digital marketing, experience design, communications, and performance over the years from 2013 to the present day. It highlights some of Promocrat's client projects across various industries.
We are passionate. We are creative. We are honest.
After 5 TV Media Services is the result of necessity, innovation, experience and passion.
We care most about emphasizing your brand\'s unique selling point and/or company\'s values consistently and perpetually.
But, don\'t take our word for it—SEE for yourself!
Market Buzz International provides public relations and marketing services to clients in the Middle East. It offers flexible, cost-effective, personalized, innovative, and focused strategic PR and marketing support. Its services include strategic planning, advertising, public relations, events coordination, creative design, and market research. It has existing client relationships with technology companies providing networking, storage, security and other IT solutions.
1. Stan Poulos is a creative director who has worked on campaigns for clients such as Marc Ecko, BellSouth, and Chase Manhattan Bank. He creates integrated marketing campaigns across various channels including print, digital, and television.
2. For BellSouth, Stan led teams that created marketing materials promoting BellSouth's voice and data solutions. This included mailers, banners, and a webcast seminar series.
3. One campaign for BellSouth's wireless hotspots involved signage to promote free internet access at participating businesses in Charlotte, NC in order to increase foot traffic and sales. Over 60 contracts were signed during the initial launch phase.
Mobile Interactive Group (MIG) is a leader in providing mobile platforms and solutions. They have offices globally and over 300 clients. MIG combines mobile design, technology and marketing expertise to deliver 360 mobile solutions. They create mobile apps, websites and interactive campaigns for brands to engage customers on mobile. Case studies include apps and mobile sites for New Look, M&S, Tropicana, Walkers and others that provided features like shopping, games, loyalty programs and social media integration.
Canopy is developing the Sensus, the world's first touch-sensitive smartphone case that adds gesture control to the sides and back of iPhones. This will allow app and game developers to create enhanced user experiences. Canopy has already launched its first product, Kapok, which turns iPhones into point-and-shoot cameras. The Sensus will launch for iPhone 4/5 in Q3 2013 and expand to other devices in 2014. Canopy expects to generate multiple revenue streams from hardware sales, proprietary software and content, and licensing of its technologies to achieve profitability and become an attractive acquisition target within 2-4 years.
Ilan Mashiach is a marketing communications professional with experience developing strategic marketing plans, branding, visual identities, presentations, brochures, catalogs, and other collateral for technology companies. He has led new brand identity projects, product design initiatives, and global trade show and conference planning. Ilan is skilled in utilizing various marketing channels and tools to engage customers at different stages, from lead generation to advocacy.
The document provides an agenda and overview for LXE's Q1 2010 channel marketing campaigns. It discusses objectives to support channel partners, generate qualified leads, and grow awareness of LXE solutions. Key campaigns promote LXE as the leader in hands-free voice and wearable solutions, and their new VX8 Kärv and VX9 Förj vehicle mount products. The document outlines available campaign materials and provides guidance on participating in the campaigns and applying for marketing development funds.
William B. Smith Jr. is a marketing executive with over 25 years of experience leading marketing programs in the technology and entertainment industries. He has a proven track record of growing revenues, successfully launching products, and positioning companies for acquisition. Currently he is a Senior Director at Rovi Corporation, where he has contributed to driving $60 million in annual revenue increases.
David Baugh is an experienced Business Development Manager with over 25 years of experience in channel sales and management roles at IBM and IHS. He has a proven track record of growing channel revenue and partnerships, most recently leading the development of IBM's cloud security channel partnerships in Europe with a 448% increase in channel partners between 2014-2016. He is skilled in complex channel management, strategic partner development, and public speaking.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.