The purpose of the research is to determine how ByLykke, can establish awareness for its brand as a whole and with a focus on distributing the products by using innovative measures as opposed to the traditional channels customarily chosen. We choose particularly these online marketing platforms, because they benefit cost efficiency, each of these channels have its own purpose, they also are completely different from each other and therefore are the interest of the ByLykke to develop business and product wise. ByLykke provides products with a unique ingredient and is based on natural substances. By selectively choosing online platforms for consideration,this research provides an innovative way how to gain brand awareness and subsequently broaden the consumer base.

2. Agenda
• Company background
• The proposed problem formulation
• Theories
• Findings
• Recommendations
• Conclusion
• Current improvement

3. Background
1. What is it?
• Cosmetic company
2. What does it do?
• Cream and Lotion for all type of skin
3. When it has been created?
• In 2007
4. By whom?
• Pia Lykke Bertelsen

4. Problem
How can Social Media (Facebook, LinkedIn,
Company’s Blog) can increase ByLykke´s
brand awareness?

5. Selected Theories
Trust
Feedbacks
Improvement
Exchange
Sa9sfac9on
Media
is
message
Enhance
Reverse
Obsolence
Retrieve
Social Exchange Theory à
ß McLuhan Media Theory

6. Selected Theories
Companies
Engagement
in
Online
Communities
Cost
Bene)its
Increase
Sales
E-­‐WOM
Service/
Product
Improvement
Get
Feedback
from
Consumers
Increase
Brand
Equity
Increase
Brand
Awareness
The Engagement Model à
SIVA
Solu9on
Informa9on
Value
Accessibility
ß SIVA Model

7. Findings
Facebook
LinkedIn
Company’s Blog

8. Recommendations
ß Before
After à

9. Modification
Cover + Description

10. Modification
Entertaining Posts
1. Why?
• To make people participate by
commenting
2. How?
• By asking questions that concern
the consumer
3. When?
• During off-peak days
4. Result?
• People feel “followed” and
targeted

11. Modification
Thanking Posts
1. Why?
• To thank people for their
engagement
2. How?
• By posting thankful
posts with a special
picture
3. When?
• Reaching a significant
number of fans
4. Result?
• People feel proud and
can like or comment the
post as «you’re
welcome»

12. Modification
Sharing Posts
1. Why?
• To increase awareness
2. How?
• By sharing a review or an info
that has been updated about the
brand
3. When?
• At the release of new
information
4. Result?
• People are informed of
the latest news

13. Conclusion
• With the help of those modifications,
ByLykke will be able to:
1. Increase the awareness around the brand
2. Maintain and extend the communication
between the company and the consumers
3. Have a clear and pleasant Facebook page

14. Actual Improvements