Pamela Muldoon gave a presentation on understanding podcast and video metrics for content marketing. She discussed measuring audience size and engagement through metrics like unique visitors, hours of video uploaded, downloads, subscribers, and time on page. Muldoon stressed connecting content goals to specific business objectives like increasing brand awareness or sales in order to track key performance indicators and the impact of content marketing.

1. Understanding Podcast & Video
Metrics
Content Marketing Retreat
May 2014
Pamela Muldoon

2. Content & Social Media
Podcaster - Voice Over
A little about me…
@pamelamuldoon

3. Is There An Audience?
@pamelamuldoon

4. @pamelamuldoon

5. @pamelamuldoon

6. @pamelamuldoon

7. @pamelamuldoon

8. @pamelamuldoon

9. @pamelamuldoon

10. UNIQUE VISITORS
EACH MONTH
@pamelamuldoon

11. EACH MONTH
@pamelamuldoon

12. HOURS OF VIDEO
UPLOADED EACH
MINUTE
@pamelamuldoon

13. Connect Content Goal
To A Business Objective

14. Goal Business Objective
@pamelamuldoon
Increase Brand Awareness
Increase Sales/Leads
Decrease Customer Service Calls
Shorten Sales Cycle
Train/Educate Staff

15. Intention To Next Conversion
@pamelamuldoon
Key Performance Indicator
Goal Business Objective

16. Common KPI’s
@pamelamuldoon
• Downloads
• Audio/Video
• Landing Page
• Subscribers
• Channel
• Email List
• Referral Traffic
• Time On Page

17. Connect With Pamela
Pamela Muldoon
Next Stage Media Group
pam@nextstagemediagroup.com
www.nextstagemediagroup.com
www.facebook.com/NextStageMediaGroup
@pamelamuldoon @NextStageMedia
www.linkedin.com/in/pamelamuldoon
www.gplus.to/pamelamuldoon
www.gplus.to/NextStageMediaGroup