This document discusses how to measure the value of brands' LinkedIn activities using earned media value (EMV). It explains that EMV calculates the financial value of social media interactions to allow comparison of organic and paid content performance. The document provides examples of LinkedIn, Facebook, Twitter and YouTube analytics dashboards that display metrics like new followers, engagements, impressions and top performing content broken down by organic and paid values in EMV. It also outlines Performly's social media monitoring service that calculates these EMV metrics.