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Simple Yet Effective Marketing: Cone with your eyes closed!
- 1. Halfmoon YogaHalfmoon Yoga B•B•Q Simple Yet Effective Marketing © 2014
- 2. Authorized Local Expert, Constant Contact 2 Matt Ward matt@inconcertweb.com facebook.com/inconcertweb @webresults @inconcertweb
- 3. In The News
- 6. Facebook LinkedIn InstagramTwitter Pinterest Youtube WHERE ARE YOU TODAY?
- 7. Email should be at the forefront of our minds with digital media marketing
- 8. 8 •You own your list (and your website)- you are renting everywhere else. This is key! •Email is the #1 activity on mobile devices •Easiest Way to Build a 1:1 Relationship •You & your message will at least be seen •Best way to stay top of mind •Back end metrics give you great & continuing personal insight Email is a critical tool.
- 9. Have a paper form Grow Your List Touch Points, Calls to Action, Being Social 9 Add “Join My List” to your website Add a link to email signature Ask. Just Ask. Set up Text To Join Start somewhere. Even if it’s just friends and family. Get them on Facebook
- 10. Content Is Still King So why not automate it
- 11. Content Creation • Blogging • Press Releases • Email Marketing • Video Marketing – V-logging, Instagram, Vine • Podcasts • Presentations – SlideShare • eBooks • Image Creation - Infographics, Quotes, Facts
- 12. Content Creation Tips Create a single piece of content that includes a Call to Action, then use it everywhere else.
- 13. Content Creation Tips How will you distribute your content? Don’t forget: You want to drive people back to your website
- 14. Content Creation Tips Post it on your website, then automate it to your social media channels. This will drive people back to your website resulting in more sales.
- 15. Content Creation Tips Post it on your website, then automate it to your social media channels. This will drive people back to your website resulting in more sales.
- 16. • Email Marketing • Auto-Responders • Social Media & Blogging Automation Tools • Scheduling Tools Marketing Automation
- 17. Email Marketing & Auto-Responders • Customized welcome & opt out messages. • Utilize auto-responder series for special discounts, offers. Marketing Automation
- 18. • Set up “Welcome” & “Update” Messages • You can pre-schedule Campaigns • Create a Series using an Auto responder 19 Marketing Automation
- 19. • Design Templates Email Marketing & Auto-Responders Marketing Automation
- 20. Email Marketing & Auto-Responders• Design Templates. Marketing Automation
- 21. • Use A Scheduling Tool for social engagement 22 Make sure you listen and respond! 3 to 5 Times A Week, 20 mins at a time Marketing Automation
- 23. Online Scheduling Tools • vCita • Appointy • Doodle Marketing Automation
- 24. Online Scheduling Tools: vCita • Client Management • Online Scheduling • Online Payments • Document Sharing Marketing Automation
- 25. Online Scheduling Tools: vCita Marketing Automation
- 26. Google Analytics Automation Reports Automate Analytics
- 27. 28 Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing tools and free coaching. Events & Registrations Offers & Promotions Newsletters & Announcements Feedback & Surveys
- 28. Halfmoon YogaHalfmoon Yoga B•B•Q Attract, Convert & Grow!
- 29. © 2014 Need Email Marketing? 60-Day Free Trial of Constant Contact (no credit card needed for the trial) I need your business card to setup your free trial. Q&A
- 30. Already have Constant Contact? • NEPCA OFFER A FREE Custom Newsletter Audit. A detailed, analysis of your past email marketing campaigns. Also included is a 30 minute phone call to review your results. (Valued at $295) Q&A
- 31. Don’t Forget to Connect On Social!
Editor's Notes
- Intro/Welcome/What we’re doing today At the core of marketing is the idea that it’s intended to elicit a physical, measurable response…you don’t create and send newsletters, or post updates, or solicit feedback or plan events without some objective in mind, some goal in mind that your campaign is intended to achieve. We often refer to the “call to action” as part of your communications…the request for someone to join your mailing list, to visit your store, to sign up for your annual fundraising gala…because at the end of the day that’s what marketing is all about. It’s about getting someone with whom you, your business or your organization has a relationship to take an action that will help your organization to succeed. DN Note: this isn’t intended to educate about goals/objectives…we have other sessions for that. We’re not going to talk about marketing principles, or goals and objectives today. No, today we’re here to talk about marketing campaigns: those collections of marketing activities that make up an effort intended to drive an action that leads to achieving a specific goal. Specifically we’ll be focusing on newsletters and announcements, and their close cousin, social engagement. Simply put, these activities are primarily about communication, and about connecting with your readers. But that doesn’t mean that they aren’t also a great way to drive action. And today we’re going to talk about how you can deliver the most effective newsletters possible.
- Presenter should introduce themselves. RDDs should mention Constant Contact ALEs would mention their own company and clarify their relationship to Constant Contact. (Ask people in the room if any of them have ever attended a previous seminar. If there are a lot, Clarify that this is new content but that some of the same strategies we have taught in the past still apply So they might see a few familiar strategies or tips along the way. (Then mention the workbook – explain what it is, briefly, and let them know that you will refer to it Throughout the session with short exercises for them to complete. Next ask …) How many people in the room are small businesses or work for a small business? How many are nonprofits ….on purpose (they will laugh) relate to the room that you know it’s been a tough year for some and that the information Covered in the session should help them start to move the needle.
- I wanted to share some recent headlines with you. This is from the Huffington Post Blog. Digital Marketing has become a key term in a Marketers vocabulary in the past few years. Now the term is becoming mainstream and business owner and organizations are starting to understand the concept of Digital Marketing. Jeff Bullas a well known blogging and social media expert has been consistently talking about digital media marketing. Even Influencers on LinkedIn are talking about the impact of digital marketing in the New Year.
- Digital Marketing: According to Wikipedia is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels.
- Digital Marketing: According to Wikipedia is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to track their Return on Investment (ROI) more accurately compared to other traditional marketing channels.
- Before jumping into the content – use this slide to get a read on the room as far as who uses what – this also gives you a chance to position email as PART of social media (two way communication) and to point out that the services listed at the top ALL use EMAIL to reach out to them because EMAIL is the best way to reach people.
- With all the changes, adaptions and new updates that are thrown at us daily. One of the best strategies you can have is having a medium you can control. Have a growing contact list center to your strategy is going to help when Facebook changes their advertising policy or Twitter switches their posting policy. With email marketing you have more control over message delivery.
- Integration of mobile technology, email marketing is even more prominent in our day to day lives. Add in your own insights/experiences here. If you need help, ask Heather for anecdotes (in addition to those she has listed here.)
- stock images will be purchased once approved
- stock images will be purchased once approved
- Content is King is a popular term and it will continue to be true for 2015.
- Here are just some examples of ways business can add content creation to their business strategy.
- The second thing is think about the message you want to deliver. How do you want the audience to react? What is the call to action?
- The second thing is think about the message you want to deliver. How do you want the audience to react? What is the call to action?
- The second thing is think about the message you want to deliver. How do you want the audience to react? What is the call to action?
- The second thing is think about the message you want to deliver. How do you want the audience to react? What is the call to action?
- There are various ways you can automate your digital marketing to make it easier for you and to enhance your productivity. By knowing your goals, who your audience is, how you are going to reach out to them, and the various digital tools you will use. The next step is to automate processes to make your life easier.
- Having a contact list and email marketing process is essential in connecting with your audience. Make sure that when individuals join your list it is a personal experience for them. Set up a series of auto responders to develop a stronger relationship with them.
- stock images will be purchased once approved
- By having a design template it is easy to customize weekly/montlly newsletters quickly while maintaining a consistent brand image and voice.
- Having a contact list and email marketing process is essential in connecting with your audience. Make sure that when individuals join your list it is a personal experience for them. Set up a series of auto responders to develop a stronger relationship with them. By having a design template it is easy to customize weekly/montlly newsletters quickly while maintaining a consistent brand image and voice.
- stock images will be purchased once approved
- stock images will be purchased once approved
- There are various scheduling tools that easily integrate with your website and calendar to make it scheduling client meetings much easier. easy for clients to schedule meetings with you and eliminate the time exchange of sending emails and setting up appointments in your calendar.
- Add Bryan Slides here.
- There are various scheduling tools that integrate with your website and calendar to make it easy for clients to schedule meetings with you and eliminate the time exchange of sending emails and setting up appointments in your calendar. Appointy is one tool that has free and paid packages for business owners.
- As well as past and post popularity.
- This slide should give you a chance to quickly introduce the Constant Contact suite of products to your audience. Many will not know we have all of these, so it’s a great and short commercial.
- This slide can EASILY get cluttered. You have a pricing slide in two clicks if the question comes up. Keep the slide simple, say the word: To claim your free trial, remember to fill out the form at your table. To take advantage of the special offer to get a free custom design, sign up for a paid account online at {your url here} or add a STAR to the form and I’ll contact you within 24 hours to help you get started.
- This slide can EASILY get cluttered. You have a pricing slide in two clicks if the question comes up. Keep the slide simple, say the word: To claim your free trial, remember to fill out the form at your table. To take advantage of the special offer to get a free custom design, sign up for a paid account online at {your url here} or add a STAR to the form and I’ll contact you within 24 hours to help you get started.