This webinar discussed how Hustle used a 1:1 text messaging lead reactivation campaign that led to an 80% reply rate. The webinar agenda included typical sales funnel challenges, texting as a new sales communication channel, details of Hustle's campaign targeting inactive leads, and tips for organizing inside sales teams to use text messaging. The campaign saw over 26x more pipeline generated through texting versus other channels. The webinar provided advice on choosing a texting platform, integrating with CRM systems, writing scripts, and setting cadences to help sales teams adopt 1:1 texting.