Austin Sales & Marketing Council: "FANatical Follow-Up: Convert More Prospects to Purchasers"
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1. The document discusses strategies for effective follow up with leads, recommending responding quickly within minutes, following up more than once with both personalized and automated follow ups over an extended period of time, and using a customer relationship management (CRM) system to track leads and conduct the follow ups. 2. It also provides tips for follow up communications like sharing insights, solving problems, asking questions, using a friendly and conversational tone, and matching the communication channel to the purpose and tone of the message.
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Austin Sales & Marketing Council: "FANatical Follow-Up: Convert More Prospects to Purchasers"
- 1. FANatical Follow-Up Brought To You By
- 2. + Meet Homebuyer 2.0
- 3. + Don’t Talk To Me vs. Pay Me Attention
- 4. + It’s All About Me
- 11. +Respond Quickly n Within minutes The odds of contacting a lead after 30 minutes drops by 100%. @CreatingWOW
- 12. +Follow-Up More Than Once n All leads go into CRM. n CRM sends an instant follow-up. n Personalized follow-up attempt within minutes. n If no response, recommend five additional follow-up attempts n One-on-one follow-up emails n Drip campaign in your CRM @CreatingWOW
- 13. +Follow-Up More Than Once 1. Immediate – Personal email and phone call 2. Day 2 – Email 3. Day 3 – Call 4. Day 7 – Email 5. Day 14 – Email/Call 6. Day 21 – Email 7. Day 28 – Email 8. Monthly email newsletter @CreatingWOW
- 14. CRM = Cash Recovery Machine
- 15. The best CRM is… The one you use!
- 16. Stop Checking In & Start Adding Value @CreatingWOW
- 17. + Share Idea or Insight
- 18. + Solve a Problem
- 19. + Ask a Question
- 20. +Tone Matters n Friendly n Enthusiastic n Expert n Conversational @CreatingWOW
- 21. Write Like You Talk @CreatingWOW
- 22. Can They Hear Your Smile? @CreatingWOW
- 23. + Change the Channel
- 24. Telephone = Tone Matters
- 25. Email/Social = Confirm or Share #TheFanFactor
- 27. Mail = Personal, Thoughtful
- 29. + Cash, Credit or Check - $20 each eBook Version - $10 each
- 30. Text WOW to 44144
- 31. “You will be the same person in five years as you are today except for the people you meet and the books you read.” ~Charlie Tremendous Jones