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How to complete a digital audit
using free tools
Simone Castello – 15th February 2021
• Participation is encouraged
• Please keep your mic on mute when not speaking
• The recording will be used by BIPC Cambridgeshire &
Peterborough for marketing purposes.
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your camera to ‘off.’
• Feedback forms will be emailed after the session
Analytics for funding/investment
performance, analytics can
be used to seek funding or
investment. This project,
thanks to press and social
media, was responsible for a
big rise in website visitors,
from 8143 (2017) to 63,443
(2018). We used this metric
to apply for a grant.
• Measure website engagement regularly if you can: whether it’s every 3 months, every 6
months or once a year.
• Integrate GA with analytics from social media to get the full picture.
• Only do the analytics you need, don’t get sucked in! If you are short of time, do the
• How to set up your GA account
• Free training
Best practices & resources
Emailed after the session
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