3. Case study: holiday rentals
SEO challenge
• Competitor analysis &
keyword search
• Website rewriting
• Creation of blog (soft-sale
approach)
• Social Media (Twitter,
Facebook & Pinterest)
• Analytics
4. Case studies: walking app & English
language school
Customer awareness
• Blog posts: B2B & B2C
• Web copy
• Social Media posts
5. Case study: research centre
Raising the profile
• Website redesign &
rewriting, including news
page
• Social Media
• Email marketing
• Broadcast & Print Media
• Analytics
6. Other Digital Strategy tools
• Link building
(articles & guest
blogging)
• Testimonials
• CC images (sourcing
& providing)
• Social Media
listening
• Community building
• Email marketing
Porter’s five forces, wikipedia
7. Drill Time!
• Research your audience & create personas
• Play to your strengths (writing, video/podcast,
graphics, networking)
• Measure ROI at regular intervals
• Keep up to date – train, train, train!