This document provides information on Simone Castello's agency experience in messaging frameworks, recommendations, and marketing plans for various B2C and B2B clients. It also outlines direct client work including testimonials, content audits, platform analysis, recommendations, marketing plans, and personal branding strategies. Simone Castello's clients have found her through her website, LinkedIn, referrals, and industry forums.

1. www.simonecastello.co.uk

2. Agency
B2C
•Messaging frameworks: Danone Ireland (integrated
with TV/video/print), Thomson, Badoo (Italian)
•Recommendations: Danone Ireland (tone of
voice/email marketing/TV ad/CSR) , Badoo
•Specific marketing/campaign plans: Danone Ireland,
Thomson (high-volume web research), Badoo (social
network and Hot/Not app)
CSR, award winning – 2009-12
Brand repositioning
Content marketing, mailers
Localisation 2012-15
How they found me: my website,
LinkedIn, word of mouth

3. Agency (cont.)
B2C & B2B
•Messaging
frameworks: Uma
Jeunesse, Chevrolet
Trax, Play.com
•Recommendations:
Commonwealth/McC
ann - Milan, Think
Big/All 4 Comms,
Sentinel Projects B2B &
B2C
Product launch
How they found me: Agency, LinkedIn, UKPR forum
E-commerce
Social Media Listening (entry to
market & CSR)

4. Direct
B2C and B2B
•Testimonials: Bell & CEM
•Messaging frameworks (incl. branding): LOR Centre/CEM, All 4
Comms (Think Big), Italian Escape, Handheld Tours, Bell
•Site content audits (content & analytics): OPdA, Bell, LOR
Centre/CEM, Italian Escape, Think Big/All 4 Comms, Wellcome/SCI
Continues in next slide
B2B
NEW
DEPT
SEO, rebranding
SEO, blogging,
email marketing
Twitter
Strategy
How they found me: agency, LinkedIn,
word of mouth

5. Direct (cont.)
B2C and B2B (cont.)
•Platform analysis: Google analytics: Italian Escape (organic v PPC), Graphicmail (Bell) and
ranking/reputation tools (see below). Brandwatch, Member of HubSpot, CRM paper
•Recommendations (digital strategy, SEO): all companies + Excel file + training.
•Specific marketing and campaign plans: Bell (incl. email marketing to key markets,
database set up/cleaning & campaign measurement) SEO content for C&G & CSR website
for Aptamil. Research on legislation/medical treatment in Ireland. Competitor analysis:
Italian Escape, Handheld Tours, Think Big/All 4 Comms, CEM, OPdA.
•Personal branding & experimentation – TweetDeck, Buffer, HootSuite, inbuilt analytics,
Technorati, Brand Yourself, Klout, Facebook, Instagram, Pinterest, YouTube and more…
B2B &
B2C
SEO/organic marketing, digital
strategy (including blog/social)
How they found me: LinkedIn, word of
mouth, Facebook