This was presented during the conduct of Seminar on E-Commerce Essentials and Strategies at Mindanao State University - Main Campus, Marawi City on September 24, 2014

1. CAREERS IN DIGITAL
MEDIA
Lovette Jam P. Jacosalem
@lovettejam
Seminar on E-Commerce Essentials and
Strategies

2. My Career Path
 2005: Graduated Bachelor of Science in
Biology (Major in Zoology)
 2007-2009: Worked as a medical
transcriptionist
 2009-2010: Worked as home-based
transcriptionist
 2011: Worked as Virtual Assistant
 2012-2013: Social Media Manager
 2013-present: Project Manager / Social
Media Manager / Marketing Assistant /

3. talk about today?
What are we going
to

4. Topic Outline
 What is Digital Media all about?
 Why should you consider it as a
career option?
 What exactly does a digital media
professional do?
 Is working from home for you?
 How do you get started in a career in
digital media?

5. Definition of Digital Media
 Digital media: audio, video, and
images that exist in a computer-
readable format, and can reside on a
local device (CD, DVD, hard drive) or
remote location (website).
– Technology Brief, University of
Guelph

6. Definition of Digital Media
 Digitized content (text, graphics,
audio, and video) that can be
transmitted over internet or computer
networks.
– BusinessDictionary.com

7. Why should you
consider it as a
career option?

8. Digital Media vs Social Media

9. Reason #1
 Digital Marketing is a growing
industry that will thrive during the lean
times.
The digital economy is
growing 10 times faster
than the traditional
economy which will
result in a skills gap of
900,000 vacancies by
2015.

10. Why?
Online marketing:
 is typically less expensive than many
other marketing tactics
doesn’t require much long-term
commitment
 provides an avenue for consumer
engagement
allows business owners to target their
marketing and advertising efforts
is measurable and trackable

11. Social Media Timeline

12. Digital Media is continuously growing
and evolving.
growing number of digital agencies
multiple job avenues open up

13. Reason #2
 Digital media is an apt career option
for the young and enthusiastic tech-
savvy generation.

14. Reason #3
 You can choose to work anywhere!

15. What exactly does a
digital media
professional do?

16. To begin with, a digital media
professional has a wide array of
functions to choose from depending
upon his / her area of interest.
Various things!

17. Are you left brain dominant or right brain
dominant?
 Analytic Thought
 Logic
 Language
 Science & Math
Usability / Analytic
 Holistic Thought
 Intuition
 Creativity
 Art & Music
Design / Creative
Left Right

18. Digital Media Roles
• Design
• Development
• Marketing and Advertising
• Content
• Management

19. 1. Design
Digital Media Roles:
 Digital Designer
 Interface Designer
 Mobile App Designer
 UX Designer (UX = User Experience)

20. Design

21. 2. Development
Digital Media Roles:
 Front-end, CSS (Cascading Style Sheets)
 Back-end, e.g. CMS integration (Content
Management System)
 Software Developer
 Mobile App Developer
 Different programming languages

22. Development

23. 3. Marketing and Advertising
Digital Media Roles:
 Digital Marketer
 Social Media Marketer
 Email Marketer
 Mobile Marketer
 Online advertising
 PPC advertising (Google Adwords, PPC = Pay
Per Click)

24. Marketing and Advertising

25. 4. Content
Digital Media Roles:
 Copywriting
 Video content
 Design
 Illustration
 Animation
 Infographics
 Content collation and aggregation

26. Content

27. 5. Management
Digital Media Roles:
 Project Manager
 Account Manager
 Community Manager
 Social Media Manager
 E-Commerce Manager
 CRM Manager (Customer Relationship
Management)

28. Management

29. Other Degrees:

31. Whoever you are,
whatever your professional
background is, there is a piece
of the digital pie for you.

32. You can be a…• Digital Media Roles
Specialist
• Focus on one key area
Generalist
• Work across a range of areas
• Flexible
• Mix of tasks

33. You can work as…
Individual Freelancer
Office-Based Local Team
Global Team

34. IS WORKING FROM HOME FOR
YOU?

35. Advantages and
Disadvantages of
Working From Home

36. Advantages
 Flexibility in terms of work hours,
break time, location, temperature,
lighting, music, etc.

37. Advantages
 Doing other things you enjoy while
working
 Music trip
 Eat and chat with your friends
 Travel

38. Advantages
 Maximize your time to earn money.
 Save on many hidden costs associated
with going to work – commuting,
wardrobe, childcare, etc.

39. Advantages
 Less stress – traffic jam during rush
hours, unfriendly co-workers, a
suboptimal work environment,
constant distractions
 Better health; better
work/life balance

40. Disadvantages
 Distractions. Interruptions from children,
work, neighbors, friends, family may be
very disruptive and special efforts must be
made to make it known that you are
actually working and unavailable for
interruption within
work hours.

41. Disadvantages
 Isolation. You will have limited person to
talk to.
 No help or support (from IT personnel, for
example)

42. Disadvantages
 Job security. Sometimes, clients will end
your contract immediately with some lame
reasons. Most of online jobs offer project-
based only.
 Scammed! Didn't received the payment.
 Usually no employment benefits.

43. Disadvantages
 Need for high self-discipline. It takes a
lot of dedication, self-control and discipline
to motivate yourself to persevere in
working at home alone over the long run
without succumbing to the distractions and
losing drive and momentum.

44. How to kick-start your
career in digital media

45. 1. Be eager to learn.
 The digital marketing industry is both fast
growing and incredibly competitive. This
industry requires passion and a desire to
succeed.

46. 2. Stay updated.
 You need to keep on top of industry news
by following major digital marketing sites
and influential people on social media.

47. 3. Networking
 Surround yourself with people more
talented than yourself.
 Attend industry meetups and conferences
in your area to nurture relationships with
other digital marketers and enhance your
skill set through in-depth workshops and
presentations.

48. 4. Personal Projects
 Try out your own ideas and don’t just treat
industry leaders’ opinions as gospel.

49. 5. Learn the terminology
 Digital marketers needs to be comfortable
with acronyms such as PPC, SEM and
SEO.

50. 6. Build your personal brand
 If you want to show to an employer that
you can build their company’s visibility
then you need to show that you can firstly
build your own personal brand.

51. 7. Be a T-Shaped Marketer
 As a term commonly used by Rand
Fishkin of Moz, it refers to having a basic
understanding of multiple marketing
disciplines but specialising in one or two
particular skills.

52. 8. Get Nerdy
 Digital marketing is often more technical
and data-driven then we would care to
admit.
A basic knowledge of HTML and graphic
design would help to make you stand out
among the less technically-minded
candidates.

53. 9. Metrics are King
 If you want to set yourself apart in an
interview, talk about the return on ad
spend for a campaign you’ve run yourself.
It’s easy to talk about an exciting creative
concept you’ve helped to develop but the
fact remains… money talks.
 You really need to understand how each
marketing channel has performed and
what the key learnings have been.

54. 10. Get Certified
 If you really want to stand out from your
peers in the industry, completing a
certified digital marketing course will help.

55. How to Improve Your Personal
Brand:
Stronger Personal Brand
as Online Resume

56. Have an online presence.
 You should be present enough on the web
that employers can easily find
your LinkedIn profile, content you have
created, your Twitter account, or your
personal web page just by typing your
name into Google.

57. Use your real name.
 Lovette Jam Jacosalem
 Not: Ettevol Maj Melasocaj
 Not: 70v3tt3 j4m
 Not: Princess Jam

58. Use a professional looking profile
picture, especially on LinkedIn.
 Once you've gone to the time and trouble
to create a professional looking photo, it
pays to use it across all your online
accounts

59. Be active in social media
 BUT your accounts should showcase your
skills and experience.
 Be mindful of what content you share to
the public

60. Be creative!

61. Lovette Jam P. Jacosalem
Blogs: traveljams.com
lovettejam.blogspot.com
Facebook: fb.com/lovettejam
Instagram/Twitter: @lovettejam
Slideshare: slideshare.net/lovettejam
Email: jam@traveljams.com
lovettejam@gmail.com
Thank You!