Auxiliary tasks preparation analysis

1. Auxiliary
Tasks

2. All these
featured in the
One Direction’s
official website.

3. FLORENCE AND THE MACHINE OFFICIAL WEBSITE
This website features all the conventions of the website. With the band logo at the top of the a
page, and links to related pages lining the side of the website, which scrolls down when you click
them. The website is dynamic, and features a music video of Florence’s on the main welcome
page. There is a separate tab where you can look at her new album, and see all the new songs, and
you can click the album cover and it will send you directly to a page to buy the album. I like the
simple, minimalistic design, which scrolls down to a ‘tile’ format which looks modern and clean.

4. ROLLING STONES OFFICIAL WEBSITE
The Rolling Stones official website is colourful and matches the unique style of the band.
The website isn’t as easy to navigate as the Florence and the Machine website, and
certainly isn’t as modern and clean. The navigation bar is at the top, and fairly straight
forward to follow. Tabs such as ‘Music’ lead to a page where the album covers are set out
in a tile formation, and you are able to click on them to access the song titles etc. Overall,
in comparison to the Florence and the Machine website, it isn’t as clear and simplistic,
however encompasses the bands ‘funky’ style.

5. SLIPKNOT OFFICIAL WEBSITE
The Slipknot official website is different to any other website which I have looked at. The theme of the website is dark and matches
the tone of their music. Their signature gothic heavy metal style is encompassed within their website. The website has their
navigation bar the top, and features their social media icons at the bottom of the website. Similar to the Florence website, they have a
music video available to watch on the welcome page. They also have a page dedicated to extra videos to watch, appealing to those
who have an interest in this genre. They also have a shop and lists of their upcoming events, making it easy to purchase tickets and
merchandise. The website is clear and easy to use, and has a clean format which matches their own style as a band.

6. NOAH AND THE WHALE
After looking at official band websites, I decided to look at previous past student examples to identify strengths and
weaknesses. This example was a particular favourite of mine. I think the colourful backgrounds and theme
throughout matches the style of the band. The strong imagery also helps identify the band, and the easily thought
out, white navigation bar makes it easy to move around the site and find what you need. The upcoming tours, news
and buy the album tab on the welcome page makes them easy to access. I like the colourful, well laid out format
too.

7. RUSTED ROOT
This particular student example wasn’t as easy to navigate. It didn’t have
a professional feel, and although having a navigation bar, it seemed to
lack the same professional finish which was captured in the previous
example. The colours are bright and eye catching, however seem
artificial and don’t seem to match the band. The pictures featured have
been edited, which shows that there has been thought, however seem
slightly over edited and look slightly orange.

8. DAUGHTER
This website is eye catching due to the amount of images used to create the
background. It also features the music video on the welcome page, similar to the
Florence and the Machine page. There could be more tabs on the navigation page,
such as upcoming events and news, which would create more interaction with the
audience. However, it covers all the basic conventions and is effective in its initial
impact.

9. WHAT MAKES A GOOD DIGI
PACK? THE ESSENTIALS…

10. This album cover is professional
and sleek. It matches and links the
music video, having used stills
from the video it adds consistency.
The black and white effect is
sophisticated and links to the
theme of the website, and the
general ambience of the music
video and the band. The lyrics are
written in a white bold font, which
make them stand out against the
black background and images.
The album cover has all the codes
and conventions, and all together
is a successful example of an
album cover.

11. This particular
digipack isn’t as
strong as the
previous one
shown. Although
engaging with the
strong imagery
and photography,
with the
consistency of a
dark background,
it really makes the
imagery (which
are stills from the
video) pop!
However, it does
lack a slightly
unprofessional
feel with an
amateur font and
slightly cringe
choice of the front
album cover.

12. MUMFORD & SONS This auxiliary task as a whole
is strong. The poster is
striking and the unique fonts
and presentation engage the
audience and fit with the
unique and slightly quirky
style of music. The font
matches in both the digipack
and the poster, making a
clear and direct visual link
which not only aesthetically
pleasing, but it is also good
for connecting both
products/advertisements.
The images themselves are
professional and are good
quality. The logos used also
match and don’t look out of
place, giving it a professional
touch. Both the digipack and
magazine advert hit all
conventions and could easily
be a real life advertisement.

13. MAGAZINE ADS CONVENTIONS…

14. E
X
A
M
P
L
E
S
These are some examples of magazine
adverts. The most successful,
professional and appealing posters are
the ‘Mr Blue Sky’ and the ‘Mumford
and Sons’ poster. They both feature all
the conventions and strongly link to
their music videos and matches their
bands visual style. The weaker poster
is the bottom right poster. It lacks
appeal and engaging factors which
make it stand out. It also lacks
conventions such as bang logos,
advertisements, links to shops which
stock the music etc. The fonts also
vary, giving a mixed message about
the tone of the music etc and the
visual style. The black background
section with the white basic font as
well looks unprofessional and not
realistic also.